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- All HBS Web (555)
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- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
- 09 Jul 2024
- Research & Ideas
Are Management Consulting Firms Failing to Manage Themselves?
interests were to be minimized. Bill Bain conceptualized his firm to serve one company per industry to ensure a focused, client-centric approach. Most firms established an unwavering culture where growth was an outcome, not the objective,... View Details
- 02 Jan 2018
- Research & Ideas
The Most Popular Stories and Research Papers of 2017
discusses what that means for consumer marketing. . Courage: The Defining Characteristic of Great Leaders Courageous leaders inspire employees, energize customers, and position their companies on the front lines of societal change. Bill... View Details
Keywords: by Sean Silverthorne
- 03 Nov 2015
- First Look
November 3, 2015
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49544 November 2015 Annual Review of Economics Peer-to-Peer Markets By: Einav, Liran, Chiara Farronato, and Jonathan Levin Abstract—Peer-to-peer markets such as eBay, Uber,... View Details
Keywords: Sean Silverthorne
- 17 Mar 2008
- Research & Ideas
The Lessons of Business History: A Handbook
generated rich empirical data that in some cases confirms and in other cases contradicts many of today's fashionable theories and assumptions by other disciplines, says Harvard Business School professor Geoffrey Jones, who edited the volume with University of... View Details
Keywords: by Sean Silverthorne
- 23 Feb 2004
- Research & Ideas
How Corporate Responsibility is Changing in Asia
exchange for the right to drill in developing countries. But should companies be responsible for government services? What happens when MNC investment moves on? Something has gone wrong with the spirit of corporate social responsibility... View Details
Keywords: by Julia Hanna
- 03 Feb 2003
- Research & Ideas
Web Services
"These are massive projects involving some of the largest companies in the world. One challenge we'll be facing is managing a highly distributed, complex Web services environment outside the firewall while maintaining security... View Details
- 22 Apr 2015
- Op-Ed
Reforming Greece: Myths and Truths
helped large Greek companies and startups compete more effectively. But that hasn't happened.” Greek politicians are blaming, first, one another based on the party affiliation, and second, their European creditors for imposing harsh... View Details
Keywords: by George Serafeim
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
and those with the most up-votes rose to the top of a list next to the moderators. Among the most popular questions, which drew a laugh from both the panelists and the audience: How do you compete in a winner-take-all market when you’re... View Details
- 12 Mar 2007
- Research & Ideas
The New Real Estate
some of the best real estate market returns anywhere. Green real estate development in dense locations in our urban centers could have an enormous impact on our energy use. The average home owner in the U.S. suburbs today, according to View Details
- 29 May 2001
- Research & Ideas
Genomics: Can We Start Making Money Now?
Stefan Thomke, assistant professor Jonathan West, and Senior Research Fellow Juan Enriquez-Cabot. On February 12th of this year, this latest scientific revolution was launched in earnest when two research groups published their work to... View Details
Keywords: by Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
School Case 217-018 Rose Electronics Distributing Company Itamar Frankenthal was evaluating bank loan proposals to finance his acquisition of Rose Electronics Distributing... View Details
Keywords: Carmen Nobel
- 05 Jul 2016
- First Look
July 5, 2016
that neither view is quite right. Although the new forms (built upon a half-century of research on and experience with self-managed teams) can help organizations become more adaptable and nimble, most companies shouldn't adopt their... View Details
Keywords: Sean Silverthorne
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
Colleges and universities are learning what companies have known for a long time—when scandal breaks, business can take a significant hit. New research from Harvard Business School concludes that high-profile scandals on college... View Details
- 13 Dec 2004
- Research & Ideas
Sharing News That Might Be Bad
into false states of euphoria. But, by and large, you've been able to keep your people grounded by helping to develop their strategic and financial wherewithal, by sharing company news and data with a strong sense of the larger context,... View Details
Keywords: by Paul Michelman
- 28 Aug 2007
- First Look
First Look: August 28, 2007
large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details
Keywords: Martha Lagace
- 12 Mar 2013
- First Look
First Look: March 12
of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads... View Details
Keywords: Sean Silverthorne
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Review of Financial Studies Structural GARCH: The Volatility-Leverage Connection By: Engle, Robert F., and Emil N. Siriwardane Abstract—During the financial crisis, financial firm leverage and volatility both rose dramatically.... View Details
Keywords: Sean Silverthorne
- 12 Dec 2022
- Research & Ideas
Buy-In from Black Patients Suffers When Drug Trials Don’t Include Them
ask them whether a drug will “work in people like me.” Beyond the health and financial ramifications of overlooking large population segments, the research offers a call to action for drugmakers at a time when companies face pressure to... View Details
- 10 Jan 2005
- Research & Ideas
Professors Introduce Valuation Software
financial data to perform accounting analysis, ratio analysis, forecasted financials, and valuation. It also provides benchmarking for comparable firms. It was created by Harvard Business School faculty Krishna Palepu and Paul Healy, in collaboration with former HBS... View Details
Keywords: by Sean Silverthorne