Publications

TeachingInterests

Innovation in Business, Energy and the Environment

By: John D. Macomber

This MBA Elective is offered as a half credit classroom course and as a full credit classroom plus project course. Students investigate industries and interventions in a wide range of topics ranging from hydraulic fracturing to nutrition in urban school districts;... View Details

August 1974 (Revised April 1983)
Case

Peter Olafson (A)

By: John J. Gabarro

Describes the problems facing a recent MBA graduate in his job as general manager of a cable television company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details

Keywords: Business Subsidiaries; Television Entertainment; Managerial Roles; Organizational Design; Problems and Challenges

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25 May 2017
News

Harvard Business School Honors Six Graduates with Alumni Achievement Award

November 2018
Case

Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)

By: John A. Quelch and Katherine B. Hartman

Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning

01 Dec 2020
Blog Post

Hiring a Career Switcher: The Value of the MS/MBA

In the fall of 2019, Kaelyn Griffin and Adam Palay entered HBS as two of 30 students in the MS/MBA: Engineering Sciences Program, a joint degree offered with the Harvard John A. Paulson School of Engineering & Applied Sciences.... View Details

Keywords: All Industries

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

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Academic Programs | About

Academic Programs Whether on campus, online, or within an intensive certificate program, Harvard Business School combines bold ideas, powerful pedagogy, and collaborative cohort-based learning to deliver unparalleled management education and foster lifelong learning... View Details

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Business Economics - Doctoral

will take courses alongside your peers in the Department of Economics, studying microeconomic theory, macroeconomic theory, probability and statistics, econometrics, and other specialized topics. In addition, your doctoral coursework and two View Details

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Organizational Behavior - Doctoral

coursework in organizational behavior at HBS, and complete two MBA elective curriculum courses. Students are required to teach for one full academic term in order to gain valuable teaching experience, and to work as an apprentice to a... View Details

June 2018
Case

Forta Furniture: International Expansion

By: John A. Quelch and Karthik Easwar

The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings.... View Details

Keywords: Market Entry and Exit; Global Range; Decision Making; Analysis; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Brands and Branding; Expansion

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

Keywords: e-commerce industry; financial services; health care; high technology; internet; pharmaceuticals; telecommunications

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Marketing - Doctoral

research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT. Research & Dissertation Students in Marketing begin research in... View Details

September 2018
Case

Hunley, Inc.: Casting for Growth

By: John A. Quelch and James T. Kindley

Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels

April 2016
Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details

Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry