Publications

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

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Academic Programs | About

Academic Programs Whether on campus, online, or within an intensive certificate program, Harvard Business School combines bold ideas, powerful pedagogy, and collaborative cohort-based learning to deliver unparalleled management education and foster lifelong learning... View Details

June 2018
Case

Forta Furniture: International Expansion

By: John A. Quelch and Karthik Easwar

The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings.... View Details

Keywords: Market Entry and Exit; Global Range; Decision Making; Analysis; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Brands and Branding; Expansion

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Great American Business Leaders of the 20th Century - Leadership

1988–2001 Hugh M. Hefner Playboy Enterprises, 1953–1988 John R. Hegeman Metropolitan Life Insurance Company, 1891–1918 Charles A. Heimbold, Jr. Bristol-Myers Squibb Company, 1994–2001 Henry J. Heinz II H. J.... View Details

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

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Business Economics - Doctoral

will take courses alongside your peers in the Department of Economics, studying microeconomic theory, macroeconomic theory, probability and statistics, econometrics, and other specialized topics. In addition, your doctoral coursework and two View Details

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Organizational Behavior - Doctoral

coursework in organizational behavior at HBS, and complete two MBA elective curriculum courses. Students are required to teach for one full academic term in order to gain valuable teaching experience, and to work as an apprentice to a... View Details

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Marketing - Doctoral

research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT. Research & Dissertation Students in Marketing begin research in... View Details

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Live from Klarman Hall - Alumni

Toffel , Senator John Heinz Professor of Environmental Management; Faculty Chair, HBS Business & Environment Initiative Gunnar Trumbull (PMD 76, 2001), Phillip Caldwell Professor of Business Administration... View Details

April 2016
Teaching Note

Cree Inc.: Introducing the LED Light Bulb

By: John Gourville and Michael Norris

This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details

Keywords: Lighting Industry; Marketing; Pricing; Promotion; Technological Innovation; Energy Conservation; Product Marketing; Consumer Products Industry; Energy Industry

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History | About

2013 Harvard Business School Online founded. Deans 2021 to Present Srikant M. Datar 2010 to 2020 Nitin Nohria 2005 to 2010 Jay O. Light PhD 1970 1995 to 2005 Kim B. Clark PhD 1978 1980 to 1995 John H. McArthur View Details

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Technology & Operations Management Faculty - Faculty & Research

Jane Cizik Baker Foundation Professor of Management Practice in Business Administration Stefan H. Thomke William Barclay Harding Professor of Business Administration Chair, General Management Program Michael W. Toffel Senator John View Details

Person Page

Curriculum Vitae

Noel Watson

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Founders & Investors - Entrepreneurship

Corporation MBA 1970 Raymond T. Dalio Bridgewater Associates MBA 1973 William Davis Able Lending MBA 2011 Clifton Dawson Fitzeal MBA 2013 Edson... View Details

September 2018
Case

Hunley, Inc.: Casting for Growth

By: John A. Quelch and James T. Kindley

Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels