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Publications

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  • All HBS Web  (1,807)
    • News  (351)
    • Research  (1,279)
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    • Multimedia  (18)
  • Faculty Publications  (1,028)

Show Results For

  • All HBS Web  (1,807)
    • News  (351)
    • Research  (1,279)
    • Events  (3)
    • Multimedia  (18)
  • Faculty Publications  (1,028)
← Page 10 of 1,807 Results →
  • 19 Feb 2015
  • Video

Health Care is Every Company’s Business

  • 2008
  • Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare
Citation
Related
Quelch, John A., and Katherine E. Jocz. Greater Good: How Good Marketing Makes for Better Democracy. Boston: Harvard Business Press, 2008.
  • 05 May 2016
  • Cold Call Podcast

The Real Cost of Ignoring Mental Health in the Workplace

Keywords: Re: John A. Quelch
  • 07 Aug 2017
  • News

New Harvard Business Analytics Program

  • 10 Jul 2010
  • News

Indian executives must focus on branding, execution: Harvard Don

  • 01 Jan 2002
  • News

  • Research Summary

Consumers, Corporations and Public Health

By: John A. Quelch
Professor Quelch is developing a series of case studies on the role and responsibilities of corporations in solving public health problems, both in the United States and worldwide. View Details
  • 30 Mar 2015
  • Video

HBS Campaign - Texas Events

  • 22 Jun 2010
  • News

Obama's Tarnished Brand

  • 29 Jan 2019
  • Video

Joint Degree Programs Webinar

  • 21 Jan 2015
  • Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

One of the highlights of my year is in November, when teams of enterprising families meet for the Executive Education program I founded and still lead at Harvard Business School, Families in Business. One of the thornier problems we discuss concerns family shareholder... View Details
Keywords: Retail
  • 21 Jan 2015
  • News

Managing the Family Business: Market Basket’s Lessons About Buyouts

  • 23 Nov 2010
  • News

Resolve an Ownership Dispute in a Family Business

  • 23 Oct 2017
  • News

Applications Open for Harvard Business Analytics Program

  • 16 Dec 2010
  • News

Digital Drive

  • 03 Jun 2022
  • Blog Post

HiHome Sweet HiHome

The story of HiHome is really the story of all the resources available to students at the Harvard John A. Paulson School of Engineering (SEAS). Co-founders James Parker and Tony Shu met at a SEAS event in... View Details
  • 01 Feb 1997
  • News

Doing It Your Way

your own 'storefront' on the Internet." READ MORE Cynthia A. Fisher - Viacord, Inc. Shikhar Ghosh - Open Market Joyce I. Greenberg - Take Good Care Monique Maddy - African Communications Group Steven C. Walske - Parametric Technology... View Details
Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
  • 08 Jan 2009
  • News

Harvard Professor Robert C. Merton to Receive MIT’s Muh Award

    Greater Good

    Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and... View Details
    • 29 Sep 2020
    • Blog Post

    New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices

    Engineering Sciences program, jointly offered by the Harvard John A. Paulson School of Engineering and Applied Sciences and Harvard Business School, in 2020. “What are the solutions available to you to... View Details
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