Publications
Publications
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(1,832)
- Faculty Publications (848)
- July 2013
- Case
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
- July 2013
- Teaching Note
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? (Brief Case)
By: John A. Quelch and Diane Badame
- July 2013
- Supplement
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Diane Badame
- July 2013
- Supplement
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Students (Brief Case)
By: John A. Quelch and Diane Badame
- January 2013
- Case
Brannigan Foods: Strategic Marketing Planning
By: John A. Quelch and James T. Kindley
The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry
- January 2013
- Teaching Note
Brannigan Foods: Strategic Marketing Planning (Brief Case)
By: John A. Quelch and James T. Kindley
- January 2013
- Supplement
Brannigan Foods: Strategic Marketing Planning, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
- January 2013 (Revised March 2015)
- Case
Hudson Yards—The Other Side of the Tracks?
By: Christopher M. Gordon, John D. Macomber, A. Eugene Kohn and Lisa Strope
Stephan Ross, CEO of Related Companies, is considering an opportunity to invest $1 billion for the air rights over the Hudson Rail Yards in New York City. The investment would allow Related to build a platform over the operating rail tracks and develop this blighted... View Details
- 2015
- Report
The Value of Data: Consequences for Insight, Innovation & Efficiency in the U.S. Economy
By: John A. Deighton and Peter A. Johnson
- November 2012 (Revised December 2017)
- Case
TerraPower
John Gilleland, CEO of TerraPower, returned to his office after a lengthy meeting with potential investors. It was October 2012, and TerraPower was in the process of raising a $200M Series C round to finance the ongoing development of its next-generation nuclear... View Details
- November–December 2012
- Editorial
Research Priorities of the Marketing Science Institute, 2012–2014
By: John A. Deighton, Ross Rizley and Susan Keane
- 2012
- Report
Economic Value of the Advertising-Supported Internet Ecosystem
By: John A. Deighton and Leora Kornfeld
- Article
Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing
By: John A. Quelch and Katherine E. Jocz
- 2012
- Book
All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
By: John A. Quelch and Katherine E. Jocz
- October 2011 (Revised March 2012)
- Case
Cottle-Taylor: Expanding the Oral Care Group in India
By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India
- October 2011 (Revised March 2012)
- Teaching Note
Cottle-Taylor: Expanding the Oral Care Group in India (Brief Case)
By: John A. Quelch and Alisa Zalosh
Teaching Note for Product Number 4350 View Details
- October 2011 (Revised March 2012)
- Supplement
Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)
By: John A. Quelch and Alisa Zalosh