Intuit - Publications - Faculty & Research

12 Aug 2008
First Look

First Look: August 12, 2008

evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency. Experiment 1 reveals effects of indirect agency under conditions favoring intuitive judgment, but not... View Details

Keywords: Sean Silverthorne

17 Apr 2007
First Look

First Look: April 17, 2007

various mechanisms that are discussed in the theoretical literature on collective action. We argue that several of these intuitive theoretical arguments rely on special additional assumptions that are often not made clear. We then review... View Details

Keywords: Martha Lagace

28 Apr 2009
First Look

First Look: April 28, 2009

behaviors led to undesirable consequences, even if they saw those behaviors as acceptable before they knew the consequences. Furthermore, our results demonstrate that a rational, analytic mindset can override the effects of one's View Details

Keywords: Martha Lagace

29 May 2006
Research & Ideas

Why CEOs Are Not Plug-and-Play

establishing a new market-driven personnel system, improving cross-functional collaboration, and simplifying product development. Steve Bennet was hired in 2000 as CEO at Intuit in large part because of his reputation as a driver of... View Details

Keywords: by Boris Groysberg, Andrew N. McLean & Nitin Nohria; Employment

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

small can outsmart the large. Exhibit A is the story of Intuit, the financial software provider. Intuit has continued to dominate Microsoft in its niche through intensifying focus, defining the competitive space, listening to customers... View Details

Keywords: by James Heskett

15 Jul 2014
First Look

First Look: July 15

subjects' decisions are consistent with those predicted by the Intuitive Criterion refinement, which is based on equilibrium domination logic, or the Undefeated refinement, which is based on Pareto optimization logic, and find the... View Details

Keywords: Carmen Nobel

01 Nov 2024
In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

stations,” the Journal reported. “Doing a layoff for the right reason is not just smart strategically, it’s smart organizationally.” Two months earlier, in July, Intuit CEO Sasan Goodarzi published a note in the financial software firm’s... View Details

Keywords: by Rachel Layne; Technology; Information Technology

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

technological sophistication, and, as claimed in a recent, well publicized lawsuit, gender? My inspiration for these rants is Scott Cook (HBS MBA '76), co-founder of Intuit and a true disruptor. From its founding Intuit, quickly became... View Details

Keywords: by James Heskett; Computer; Technology

05 Aug 2014
First Look

First Look: August 5

between the firm and an outside investor. A common assumption in the signaling game literature is that beliefs among the participants in the game are refined using the Intuitive Criterion refinement. Our experimental results provide... View Details

Keywords: Sean Silverthorne

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

idea because the monopoly surplus is higher than that from a duopoly,” Luo explains. This intuition was originally developed by her colleagues Dennis Yao at Harvard Business School and Jim Anton from Duke University. “This threat is more... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

customer is such an apparent risk that the quoted Progressive rate is higher than the competition's, Progressive is happy if that customer goes elsewhere to buy cheaper insurance. "They are happy to have the competition get those customers," said Frei.... View Details

Keywords: by Martha Lagace

02 Apr 2018
Research & Ideas

Is 'Gut Feel' a Good Reason to Invest in a Startup?

which Huang calls “checklist investors,” focus first on quantitative information, including financials, markets, and intellectual property. Once satisfied that a company has checked all of those boxes, the potential investor takes the leap to actually investing based... View Details

Keywords: by Michael Blanding; Financial Services

19 Sep 2018
Sharpening Your Skills

Say Again? Uncommon Advice for Common Business Problems

Miles Davis Theorem: Radical Simplicity Allows Creative Minds to Shine How business can benefit by relying on radical simplicity to free and empower employees. When Not to Trust Your Gut Most of us trust our intuition more than we should,... View Details

Keywords: by Sean Silverthorne

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

attempting to get the right people in the right positions at the right time.6 McCall asserts that the management skills and intuition that enable people to succeed in new assignments were shaped through their experiences in previous... View Details

Keywords: by Michael Raynor

26 May 2009
Research & Ideas

Improving Market Research in a Recession

supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived... View Details

Keywords: by John Quelch

16 Jul 2001
Research & Ideas

How to Compete Like a Judo Strategist

stay a leader," as Donna Dubinsky (CEO of Handspring, Inc.) says. Once a smaller or weaker firm starts to play defense, the game is usually over. So "play offense and play to win," is the advice of Intuit founder Scott... View Details

Keywords: by David B. Yoffie & Mary Kwak

31 Oct 2007
HBS Case

Climate Change Puts Heat on GMs

(NGOs). "An MBA's basic intuition is that the less government involvement there is, the better," says Oberholzer-Gee. "In fact, a number of the competitive advantages enjoyed by companies have come from the regulations that... View Details

Keywords: by Julia Hanna; Energy; Utilities

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

businesses that use the technology to support business strategy and design…. However, the distinction is blurring as adoption of Internet-based business models penetrates to the very core of how firms do business. IBM, AOL, Time Warner, Microsoft, and View Details

Keywords: by Lynda M. Applegate

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

and when it would make sense or not. Marketers may be holding the naïve intuition that consumers will overlook smaller price parts and digest partitioned deals more easily. But our research shows to the contrary that partitioning will... View Details

Keywords: by Sean Silverthorne; Retail

07 Apr 2008
Research & Ideas

The Debate over Taxing Foreign Profits

foreign income from taxation. The intuition for this is that tax rules should leave "who owns what" undistorted. If countries impose worldwide taxation, then the highest-productivity buyers may be handicapped by their tax... View Details