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  • All HBS Web  (3,294)
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  • 2012
  • Book

Auctions, Market Mechanisms, and Their Applications: Second International ICST Conference, AMMA 2011

By: Peter Coles, Sanmay Das, Sebastien Lahaie and Boleslaw Szymanski
This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms, and Their Applications (AMMA 2011) held in New York, August 22–23, 2011. The 22 revised full papers presented were carefully... View Details
Keywords: Internet; Market Design; Internet and the Web; Auctions; Information Management; Computer Industry
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Coles, Peter, Sanmay Das, Sebastien Lahaie and Boleslaw Szymanski, eds. Auctions, Market Mechanisms, and Their Applications: Second International ICST Conference, AMMA 2011. Springer, 2012. (Revised Selected Papers.)
  • March 2007
  • Article

Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords

By: Benjamin Edelman, Michael Ostrovsky and Michael Schwarz
We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP... View Details
Keywords: Auctions; Search Technology; Online Advertising; Strategy; Balance and Stability
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Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review 97, no. 1 (March 2007): 242–259. (Winner of the 2013 Prize in Game Theory and Computer Science from the Game Theory Society - for "the best paper at the interface of game theory and computer science in the last decade." Winner of the 2018 SIGecom Test of Time Award from the ACM Special Interest Group on E-Commerce - for "an influential paper or series of papers published between ten and twenty-five years ago that has significantly impacted research or applications exemplifying the interplay of economics and computation.")
  • February 2009
  • Article

Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency

By: Sandy Edward Green, Yuan Li and Nitin Nohria
This article employs rhetorical theory to reconceptualize institutionalization as change in argument structure. As a state, institutionalization is embodied in the structure of argument used to justify a practice at a given point in time. As a process,... View Details
Keywords: Debates; Management Practices and Processes; Trust; Adoption; Theory; United States
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Green, Sandy Edward, Yuan Li, and Nitin Nohria. "Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency." Academy of Management Journal 52, no. 1 (February 2009): 11–36.
  • 1998
  • Book

Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

By: M. A. Cusumano and D. B. Yoffie
Keywords: Internet and the Web; Competitive Strategy
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Cusumano, M. A., and D. B. Yoffie. Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft. New York: Free Press, 1998.
  • 01 May 1998
  • Conference Presentation

Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry

By: Alan MacCormack, M. Iansiti and R Verganti
Keywords: Learning; Product Development; Software; Computer Industry; Information Technology Industry; Technology Industry
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MacCormack, Alan, M. Iansiti, and R Verganti. "Rapid Learning and Adaptation in Product Development: An Empirical Study of the Internet Software Industry." Paper presented at the International Product Development Management Conference, Italy, May 01, 1998.
  • 2018
  • Chapter

How Geography Shapes—and Is Shaped by—the Internet

By: Shane Greenstein, Avi Goldfarb and Chris Forman
Book Abstract: The first 15 years of the 21st century have thrown into sharp relief the challenges of growth, equity, stability, and sustainability facing the world economy. In addition, they have exposed the inadequacies of mainstream economics in providing answers to... View Details
Keywords: Economics; Geographic Location; Internet
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Greenstein, Shane, Avi Goldfarb, and Chris Forman. "How Geography Shapes—and Is Shaped by—the Internet." In The New Oxford Handbook of Economic Geography, edited by Gordon Clark, Maryann Feldman, Meric Gertler, and Dariusz Wojcik, 269–285. Oxford: Oxford University Press, 2018.
  • 2021
  • Article

Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services

By: Samantha Bates, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain and Yunhan Xu
This paper analyzes the extent to which the Internet’s global domain name resolution (DNS) system has preserved its distributed resilience given the rise of cloud-based hosting and infrastructure. We explore trends in the concentration of the DNS space since at least... View Details
Keywords: Domain Name System; Resilience; Entropy; Internet and the Web; Infrastructure; Performance Effectiveness; Safety; Cybersecurity
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Bates, Samantha, John Bowers, Shane Greenstein, Jordi Weinstock, Jonathan Zittrain, and Yunhan Xu. "Evidence of Decreasing Internet Entropy: The Lack of Redundancy in DNS Resolution by Major Websites and Services." Journal of Quantitative Description: Digital Media 1 (2021).
  • August 2019 (Revised February 2020)
  • Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss
Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details
Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms
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John, Leslie, and Mitch Weiss. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Teaching Note 820-023, August 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 2010
  • Article

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
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Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
  • December 2017
  • Teaching Note

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr and Alexis Brownell
Teaching Note for HBS No. 817-095. View Details
Keywords: Turkey; Internet; Online Ordering; Restaurants; Big Data; Entrepreneurship; Analytics and Data Science; Internet and the Web; Growth and Development Strategy; Food and Beverage Industry; Turkey
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Kerr, William R., and Alexis Brownell. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Teaching Note 818-076, December 2017.
  • January 2002
  • Case

DeRemate.com: Building a Latin American Internet Auction Site

Analyzes the strategic decision-making process in terms of market forces and short-term growth for an online trading community site in Latin America. A major competitor to E-bay, DeRemate.com is contemplating expansion throughout Latin America. View Details
Keywords: Strategic Planning; Competition; Expansion; Internet and the Web; Auctions; Latin America
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Rukstad, Michael G., and David Collis. "DeRemate.com: Building a Latin American Internet Auction Site." Harvard Business School Case 702-454, January 2002.
  • January 2017 (Revised June 2017)
  • Case

Chicago and the Array of Things: A Fitness Tracker for the City

By: Rajiv Lal and Scott Johnson
The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of... View Details
Keywords: Smart Connected Products; Smart Cities; Internet Of Things; Sensors; Govenment; Government Administration; Technological Innovation; Digital Platforms; Applications and Software; Information Infrastructure; Internet and the Web; Public Administration Industry; Technology Industry; Chicago; United States
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Lal, Rajiv, and Scott Johnson. "Chicago and the Array of Things: A Fitness Tracker for the City." Harvard Business School Case 517-044, January 2017. (Revised June 2017.)
  • January 2021 (Revised August 2021)
  • Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh
In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details
Keywords: China; Technology; Startup; Start-up; International Strategy; Global Strategy And Leadership; Innovation; Political Risk; Regulations; Trump; Foreign Policy; Foreign Investment; Chinese Internet Market; Global Strategy; Crisis Management; Risk and Uncertainty; Entrepreneurship; Globalized Economies and Regions; Government Legislation; Innovation and Management; Governing Rules, Regulations, and Reforms; Internet and the Web; Social Media; Technology Industry; China; United States
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Kirby, William C., and John P. McHugh. "ByteDance: TikTok and the Trials of Going Viral." Harvard Business School Case 321-110, January 2021. (Revised August 2021.)
  • April 1999
  • Article

Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy

By: M. A. Cusumano and D. B. Yoffie
Keywords: Applications and Software; Research and Development; Strategy; Internet and the Web; Learning; Web Services Industry
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Cusumano, M. A., and D. B. Yoffie. "Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy." Jōhō shori [Journal of the Information Processing Society of Japan] 40, no. 4 (April 1999): 418–423.
  • January 2001
  • Article

Developing Products on Internet Time: The Anatomy of a Flexible Development Process

By: A. D. MacCormack, R. Verganti and M. Iansiti
Keywords: Research and Development; Product; Online Technology
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MacCormack, A. D., R. Verganti, and M. Iansiti. "Developing Products on Internet Time: The Anatomy of a Flexible Development Process." Management Science 47, no. 1 (January 2001).
  • spring 1999
  • Article

Building a Company on Internet Time: Lessons from Netscape

By: D. B. Yoffie and M. A. Cusumano
Keywords: Internet and the Web; Business Ventures; Web Services Industry
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Yoffie, D. B., and M. A. Cusumano. "Building a Company on Internet Time: Lessons from Netscape." California Management Review 41, no. 3 (spring 1999): 8–28.
  • 2003
  • Article

Effect of Assessment Method on the Discrepancy between Judgments of Health Disorders People Have and Do Not Have: A Web Study

By: Jonathan Baron, David A. Asch, Angela Fagerlin, Christopher Jepson, George Loewenstein, Jason Riis, Margaret G. Stineman and Peter A. Ubel
Keywords: Judgments; Health Disorders; Web; Information
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Baron, Jonathan, David A. Asch, Angela Fagerlin, Christopher Jepson, George Loewenstein, Jason Riis, Margaret G. Stineman, and Peter A. Ubel. "Effect of Assessment Method on the Discrepancy between Judgments of Health Disorders People Have and Do Not Have: A Web Study." Medical Decision Making 23, no. 5 (2003): 422–434.
  • March 2012
  • Article

Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines

By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Corporate Disclosure; Online Advertising; Measurement and Metrics; Internet; Search Technology; Education; Labels
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Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Information Economics and Policy 24, no. 1 (March 2012): 75–89.
  • winter 2005
  • Article

An Experimental Analysis of Ending Rules in Internet Auctions

By: Dan Ariely, Axel Ockenfels and A. E. Roth
Keywords: Theory; Governing Rules, Regulations, and Reforms; Internet and the Web; Auctions
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Ariely, Dan, Axel Ockenfels, and A. E. Roth. "An Experimental Analysis of Ending Rules in Internet Auctions." RAND Journal of Economics 36, no. 4 (winter 2005): 891–908.
  • October 2018 (Revised August 2019)
  • Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
Citation
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Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
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