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  • April 1993 (Revised July 1994)
  • Case

MathSoft, Inc. (A)

By: V. Kasturi Rangan
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
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  • April 1993 (Revised June 1994)
  • Supplement

MathSoft, Inc. (B)

By: V. Kasturi Rangan
Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated. View Details
Keywords: Communication Technology; Forecasting and Prediction; Curriculum and Courses; Learning; Knowledge Sharing; Growth and Development Strategy; Marketing Channels; Education Industry
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  • Article

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

By: Randolph E. Bucklin and Sunil Gupta
Keywords: Brands and Branding; Decision Choices and Conditions; Sales; Segmentation
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  • February 1991
  • Article

Stochastic Models of Interpurchase Time with Time-Dependent Covariates

By: Sunil Gupta
Keywords: Theory; Sales
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  • Article

Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships

By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
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  • 1980
  • Working Paper

Components of Manufacturing Inventories: A Structural Model of the Production Process

By: Alan J. Auerbach and Jerry R. Green
This paper presents a structural model of production and inventory accumulation based on the hypothesis of cost minimization. It differs from previous attempts in several respects. First, it integrates the analysis of input inventories with output inventories, treating... View Details
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  • Research Summary

Overview

By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
  • Forthcoming
  • Article

Training, Communications Patterns, and Spillovers Inside Organizations

By: Miguel Espinosa and Christopher T. Stanton
This paper examines how training affects productivity across hierarchical layers within organizations. After a randomized training program for frontline employees at a government agency, trained workers' output increased while their requests for managerial assistance... View Details
Keywords: Spillovers; Labor Productivity; Firm Objectives, Organization, And Behavior
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