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- All HBS Web (582)
- Faculty Publications (81)
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- 01 Oct 2024
- Research & Ideas
How Politics Drives Business Decisions in a Polarized Nation
How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details
Keywords: by Jay Fitzgerald
- 10 Oct 2007
- First Look
First Look: First Look: October 10
two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass-marketing... View Details
Keywords: Martha Lagace
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
authors caution that results would undoubtedly differ from one group of customers and one product or service to another.] It brings to mind marketing campaigns in the United States for Progressive’s insurance products, in which the... View Details
Keywords: by James Heskett
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
populations, one expects such attitudes to be sacrosanct and nearly inalterable, perhaps for generations to come. On the other hand, even these attitudes may be informed by social cues that interpret violence in different ways and that... View Details
Keywords: Carmen Nobel
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
from large groups of people is exactly what nonprofits and political campaigns have been doing for more than a century. In today's world, though, the Internet has dramatically altered the ability for companies and independent... View Details
- 03 May 2011
- First Look
First Look: May 3
Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract The financial meltdown made clear that the executives of many major financial institutions were operating with inadequate or distorted information about the values and... View Details
Keywords: Sean Silverthorne
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
far from being mainstream and a long way from full adoption. One company—Connections Education—is at the forefront of the movement. The case provides information on the company and the industry (historical and current as of 2017) and... View Details
Keywords: Dina Gerdeman
- 28 Oct 2014
- First Look
First Look: October 28
against reports from third parties is critical for modern tax enforcement and the growth of state capacity. However, there may be limits to the effectiveness of third-party information if taxpayers can make offsetting adjustments on less... View Details
Keywords: Carmen Nobel
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
buildings and infrastructure. The concert halls required modernization. And the public spaces needed to become more "patron friendly," Grossman says. A $1.2 billion campus redevelopment campaign began, including plans for a new... View Details
- 20 Jul 2010
- First Look
First Look: July 20
Publications Market Reaction to and Valuation of IFRS Reconciliation Adjustments: First Evidence from the UK Authors: Joanne Horton and George Serafeim Publication: Review of Accounting Studies (forthcoming) Abstract We investigate the market reaction to, and the... View Details
Keywords: Martha Lagace
- 06 Aug 2024
- Op-Ed
What the World Could Learn from America's Immigration Backlash—100 Years Ago
epitomize this idea. Governments can rally around these figures to showcase the advantages of a multicultural and diverse society. Such information campaigns can be combined with policies aimed at fostering... View Details
Keywords: by Marco Tabellini
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
independently operating silos and the filtering of information as it passes up through the hierarchies. Political vulnerabilities contribute to predictable surprises when a small number of individuals and organizations are able to... View Details
Keywords: by Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
company and a publicly-traded company. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507001 Arizona Department of Public Health: The Challenges of Preparing for a Public Health Emergency Harvard Business School Case 807-016 In the... View Details
Keywords: Martha Lagace
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
campaign compare when the tasks are performed internally rather than by an independent outside agency? Ownership of an in-house agency rests with the advertiser and allows the advertiser greater control over matters such as the assignment... View Details
- 02 Sep 2014
- First Look
First Look: September 2
neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
Keywords: Sean Silverthorne
- 06 Sep 2016
- First Look
September 6, 2016
information aggregation treatments do not affect total equity investment when we make the investment environment more realistic than in prior experiments. Previously documented aggregation effects are not robust to changes in the risky... View Details
Keywords: Carmen Nobel
- 05 Sep 2007
- First Look
First Look: September 5, 2007
firm. In 1994, a crisis in its mutual fund unit nearly destroyed the firm. Provides information about the protagonist's youth, career, family life, aspirations, and motivations. Raises questions about leadership in times of crisis,... View Details
Keywords: Martha Lagace
- 25 Nov 2008
- First Look
First Look: November 25, 2008
environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to... View Details
Keywords: Martha Lagace
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
our statistical results with qualitative information from interviews, which highlighted the importance of reinforcing the organizational goals’ message and providing support for their attainment. We also show more favorable effects for... View Details
Keywords: Dina Gerdeman