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  • 13 Feb 2020
  • Video

Meet Liz | Leadership Principles Participant Testimonial

  • February 2015 (Revised September 2016)
  • Teaching Note

Making stickK Stick: The Business of Behavioral Economics

By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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    Jacob M. Cook

    Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.

    As a Cofounder and CEO of... View Details

    • August 2001 (Revised July 2008)
    • Technical Note

    A Technical Note and Discussion on Real Estate Valuation (IBET): Back of the Envelope (BOE) on Bonhomme Place: A Case within a Case

    By: Arthur I Segel
    Discusses real estate valuation. Reviews "back of the envelope" valuation; real estate appraisal methods, including the income method; market comparables and replacement costs; and more complex computer modeling. Also discusses other variables that could influence... View Details
    Keywords: Investment Funds; Mathematical Methods; Valuation; Real Estate Industry
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    • 29 Mar 2018
    • Working Paper Summaries

    Government Incentives and Financial Intermediaries: The Case of Chinese Sell-Side Analysts

    Keywords: by Sheng Cao, Xianjie He, Charles C.Y. Wang, and Huifang Yin; Financial Services
    • May 2022
    • Supplement

    Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

    By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
    This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
    Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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    • 27 Sep 2018
    • Working Paper Summaries

    Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

    Keywords: by Tomomichi Amano and Hiroshi Ohashi; Telecommunications; Entertainment & Recreation
    • May 1993 (Revised December 1994)
    • Background Note

    Geography of Competition and Strategy, The

    Addresses the role of geographic scope in competition and strategy. Makes distinctions between the geographic scope of competition (or the effective area over which firms compete), the geographic scope of competitive advantage (or the geographic area from which a firm... View Details
    Keywords: Competition; Competitive Strategy; Competitive Advantage; Geographic Scope
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    • 18 Aug 2015
    • News

    Finding a level playing field

    • 08 Jan 2020
    • Video

    Meet Ryan | Leadership Principles Participant Testimonial

    • March 1982 (Revised April 1989)
    • Background Note

    Industrial Buyer Behavior

    May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of... View Details
    Keywords: Supply Chain; Marketing; Decision Making
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    • 31 Aug 2012
    • Working Paper Summaries

    The Effect of Institutional Factors on the Value of Corporate Diversification

    Keywords: by Venkat Kuppuswamy, George Serafeim & Belén Villalonga
    • 19 Dec 2023
    • Research & Ideas

    The 10 Most Popular Articles of 2023

    life that includes rest, relationships, and a rewarding career. Is AI Coming for Your Job?In a post-AI world, where an algorithm can draft marketing copy—or even pop songs and movie scripts—anything seems possible. Harvard Business School... View Details
    Keywords: by Danielle Kost
    • 21 Nov 2019
    • Research & Ideas

    Do TV Debates Sway Voters?

    had settled on a candidate nor the candidates’ vote shares. This suggests that voters who shift to another candidate are influenced by other types of information, such as media coverage of the campaign or personal discussions. Debates... View Details
    Keywords: by Danielle Kost
    • Research Summary

    Entrepreneurship, Value-construction, and Market-creation

    Changing Landscapes: Creating a Market for Modern Indian Art

    In this project on the creation and consolidation of a market for modern and contemporary Indian art, Mukti and her co-author Daniel Wadhwani study the role of entrepreneurs and incumbent firms... View Details

    • Research Summary

    Technological Resources and Corporate Diversification

    To what degree do firms' technological resources influence diversification decisions? Silverman is examining how firms enter new markets to exploit existing technological strengths. Recent research includes 1) development of a framework to identify when a firm might... View Details
    • 22 Aug 2005
    • Research & Ideas

    Restoring a Global Economy, 1950–1980

    The 1950s onwards saw the beginning of the reconstruction of a new global economy. Between 1950 and 1973 the annual real GDP growth of developed market economies averaged around 5 percent. This growth was smooth, with none of the major... View Details
    Keywords: by Geoffrey Jones

      Gerald Zaltman

      *Joined Harvard Faculty: 1991
      Prior Faculty Appointments: Northwestern University, 1968-75;
      University of Pittsburgh, 1975-91

      *Doctoral Degree in Sociology Received from: The John Hopkins University;
      MBA Degree Received from: The University of... View Details

      Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
      • 22 Mar 2007
      • News

      In the New Liquidity Factories, Buyers Must Still Beware

      • 11 Jun 2018
      • Research & Ideas

      Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

      Gurun used a database that tracks litigation against 1,000 top firms in the US stock market, looking at all lawsuits between 1995 and 2013. They cross-referenced that with a database of advertising spending by the same companies in more than 200 local View Details
      Keywords: by Michael Blanding; Legal Services