Filter Results:
(315)
Show Results For
- All HBS Web (315)
- Faculty Publications (61)
Show Results For
- All HBS Web (315)
- Faculty Publications (61)
- 20 Aug 2018
- Research & Ideas
Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All
results show that customers don’t see through the ruse. Even in outlet stores where they might expect some level of false discounting, they are still very influenced by these signals.” Homework needed Truly savvy customers may still be... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
can it influence voters? Source: Jaconelli The skills needed to win a party nomination are more akin to those of the commercial marketer. A distinctive appeal to a niche segment of the population is sufficient. Trump has become the... View Details
- 18 May 2015
- News
The First Five Years: Anjali Vaidya (MBA 2010)
Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
everybody." But the rhetoric belied the reality. When we measured the extent to which consumers' purchase decisions were influenced by products' American roots, we discovered that the impact was negligible. That finding is all the... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
Organizational Response to Environmental Demands: Opening the Black Box Authors:Magali A. Delmas and Michael W. Toffel Abstract This paper combines new and old institutionalism to explain enduring differences in organizational strategies. We propose that differences in... View Details
Keywords: Martha Lagace
- 13 May 2014
- First Look
First Look: May 13
result, work performance. We also examine sources of variability in networking-induced feelings of dirtiness by proposing that the amount of power people have when they engage in instrumental networking influences how dirty this... View Details
Keywords: Sean Silverthorne
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
with Apple for an early release on iTunes of the single "Vertigo," and the video was featured in an Apple ad campaign. "We turned advertising into a rock video," Bono said at the time. That's not selling out, he said. "It's exciting."... View Details
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
the mid-1920s, Bruce Barton produced The Man Nobody Knows, comparing Jesus to a sales and advertising man. In the middle of the Great Depression, Dale Carnegie, a former Armour salesman, wrote the bestseller How to Win Friends and View Details
- Profile
Laura Sandoval
partners. To add to that, HBS has such far reach and brand recognition. As a first-generation Hispanic woman, the HBS degree gives me the extra credibility I need to make and influence change in this world.” Laura is active in the Latino... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
Soule Publication:New York: McGraw Hill, 2009 Abstract This new edition examines how information technology enables organizations to conduct business in radically different and more effective ways. The authors objective is to provide readers with a better understanding... View Details
Keywords: Martha Lagace
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
rules to try to influence behavior. Doing so, however, requires firms to understand and abide by the community ethos. Kost: Could you tell me about a case in which a company used the expertise and feedback of a user community to gain... View Details
Keywords: by Danielle Kost
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
promotion and advertising had long-run consequences on consumers' buying behavior in two ways: by influencing the brand equity and by affecting the consumers' price sensitivity. Jedidi and colleagues then... View Details
Keywords: by Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=45842 Effectiveness of Paid Search Advertising: Experimental Evidence By: Dai, Weijia (Daisy), and Michael Luca Abstract—Paid search has become an increasingly common form of advertising, comprising about half of all... View Details
Keywords: Sean Silverthorne
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
Hollywood studios can determine the rules of the game. Another key difference concerns the extent to which markets are influenced by piracy. Piracy is a global problem, but I think it is particularly detrimental to box office grosses in... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
job performance, failing to consider the job's difficulty? Why do university admissions officers focus on high GPAs, discounting influence of easy grading standards? Francesca Gino and colleagues investigate the phenomenon of the... View Details
Keywords: by Staff
- 06 Mar 2007
- First Look
First Look: March 6, 2007
report their own violations. In this study, we examine how regulatory enforcement activities influence organizations' decisions to self-police. We created a comprehensive dataset for the "Audit Policy," a United States... View Details
Keywords: Martha Lagace
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
concerned or burdened by history. Many live for today or for the next new thing. Early adopters and lead users of new products are listened to and applauded. Their opinions are sought on the Internet. They can accelerate adoption of a new product or kill it. The... View Details
Keywords: by John Quelch
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
gone. "You still see big companies like Spotify, but what's their source of power?" Asked Oberholzer-Gee. "Network effects. Now, we pair lots of ears with lots of advertisers and we create a different form of power, but where the... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
Johnson II in the 1940s, the credo proclaimed that J&J's "first responsibility" was to its customers and then to employees, management, communities, and stockholders-in that order. By the mid-1970s, however, Burke was troubled by a sense that the credo had lost its... View Details
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
Keywords: Sean Silverthorne