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  • March 2022
  • Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • 21 Oct 2014
  • First Look

First Look: October 21

would allow RTR to aggressively expand its inventory and customer acquisition efforts in order to serve a broader range of customer segments with a wider selection of products (e.g., accessories, maternity wear). Purchase this case:... View Details
Keywords: Sean Silverthorne
  • July 2017 (Revised March 2019)
  • Technical Note

The Future of Mobility: Economic, Environmental, and Social Implications

By: George Serafeim and David Freiberg
This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous... View Details
Keywords: Oil ＆ Gas; Automobile Manufacturing; Technological And Scientific Innovation; Mobility; Inequality; Electric Vehicles; Ride-sharing; Ambidexterity; Transformation; Disruption; Change; Technological Innovation; Transportation; Equality and Inequality; Auto Industry; Technology Industry; Transportation Industry; Distribution Industry
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  • 12 Dec 2011
  • HBS Case

HBS Cases: Clocky, the Runaway Alarm Clock

same time, Harvard Business School Professor Elie Ofek was seeking case studies for his second-year Marketing and Innovation course. "I was looking for new products and innovations that were unexpected successes—things that you... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

hired. The data is consistent with horizontal differentiation of CEO behavioral types and firm-CEO matching frictions. We estimate that 17% of sample CEOs are mismatched and that mismatches are associated with significant productivity... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost structure. Midfield has been... View Details
Keywords: by John Quelch; Auto; Retail
  • 29 Sep 2009
  • First Look

First Look: September 29

has good information about cost and demand functions, product quality, and optimal output mix. Profit centers—defined as business units whose managers have responsibility for overall profits but not the authority to make major capital... View Details
Keywords: Martha Lagace
  • 10 Sep 2020
  • Blog Post

Founding a Company at the Intersection of Medicine and Technology

Paxton Maeder-York is a proud member of the MBA class of 2019, Section G.  He deferred between his RC and EC years to complete an additional master’s degree in Computational Science. Having studied Biomedical Engineering as an undergraduate and worked as a View Details
  • 09 Feb 2016
  • First Look

February 9, 2016

most sales compensation plans (about 70%, according to surveys) incentivize volume independent of the type of sale or cost-to-serve different customers. This is ineffective deal management and, to avoid this, some firms establish a... View Details
Keywords: Sean Silverthorne
  • 22 May 2019
  • Blog Post

What is FIELD Global Immersion?

Global Partner (GP) company in one of 16 cities that has a product or service challenge they would like the team to address with their local consumers. The course culminates in a one-week Immersion at the end of the semester, at which... View Details
  • 20 May 2008
  • First Look

First Look: May 20, 2008

Case 608-016 Cambrian House builds Internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas... View Details
Keywords: Martha Lagace
  • March 2000
  • Case

Aspect Medical Systems

By: Richard M.J. Bohmer and Naomi Atkins
Entrepreneur Nassib Chamoun has created an innovative anesthesiology device that monitors patients' consciousness levels during surgery. This case tracks how Chamoun and his executive team built the infrastructure of the company and actively managed the adoption... View Details
Keywords: Decision Choices and Conditions; Entrepreneurship; Independent Innovation and Invention; Infrastructure; Product Design; Product Development; Problems and Challenges; Adoption; Competitive Strategy; Technology Industry
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  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same industries that provide only products or services: For instance,... View Details
Keywords: Sean Silverthorne
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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  • 12 Apr 2022
  • Book

Racism, Colonialism, and Britain's Legacy of Violence

Britain’s 20th century empire was the largest in human history, with a quarter of the world’s land and nearly 700 million people. Yet the empire drew its strength from violence. That’s the conclusion Harvard Business School Professor Caroline Elkins draws in her new... View Details
Keywords: by Avery Forman
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

high-beta stocks. An Empirical Analysis of Innovation Contests: Strategic Incentives, Problem Uncertainty and Independent Experimentation along Parallel Paths Authors:Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani... View Details
Keywords: Sean Silverthorne
  • Web

Topics - HBS Working Knowledge

Horizontal Integration (1) Housing (4) Human Capital (27) Human Needs (14) Human Resources (292) Identity (6) Immigration (37) Income (7) Independent Innovation and Invention (5) Industry Clusters (8) Industry Growth (3) Inflation and... View Details
  • Profile

Yaoxin Ding

capital management application “to help us manage our personal networks more effectively.” In his upcoming EC year, Yaoxin plans on exploring his ideas through an independent project. “In the long term, I want to design great View Details
  • Web

Entrepreneurship - Faculty & Research

pediatricians. As DaSilva looked forward, she considered whether to integrate AI more deeply at Summer Health, even at the expense of her current product roadmap and company priorities. Keywords: AI and Machine Learning ; Technology... View Details