Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (9,131) Arrow Down
Filter Results: (9,131) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (9,131)
    • People  (80)
    • News  (2,517)
    • Research  (5,009)
    • Events  (61)
    • Multimedia  (173)
  • Faculty Publications  (2,578)

Show Results For

  • All HBS Web  (9,131)
    • People  (80)
    • News  (2,517)
    • Research  (5,009)
    • Events  (61)
    • Multimedia  (173)
  • Faculty Publications  (2,578)
← Page 10 of 9,131 Results →
  • 1979
  • Chapter

Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals

By: John A. Quelch
Citation
Read Now
Related
Quelch, John A. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Advances in Consumer Research, Volume 6, edited by William L. Wilkie, 263–268. Ann Arbor, MI: Association for Consumer Research, 1979.
  • 16 Dec 2016
  • News

Researchers confirm that Americans who always say that they’re “busy” are actually seen as more important

  • 1979
  • Article

Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach

By: J. Quelch
Citation
Related
Quelch, J. "Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach." Journal of Consumer Policy 3, no. 3 (1979): 232–245.
  • 1980
  • Chapter

Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals

By: S. Ash, C. Duhaime and J. Quelch
Citation
Related
Ash, S., C. Duhaime, and J. Quelch. "Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals." In Marketing: Towards Excellence in the Eighties, edited by V. Jones, 263–279. Montreal: Administrative Sciences Association of Canada, 1980.
  • 20 Jun 2022
  • News

Is It More Important To Surround Yourself With Positive Energy or Be the Origin of It?

  • August 1978
  • Article

Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals

By: John A. Quelch
Citation
Related
Quelch, John A. "Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals." Marketing Science Institute, Report (August 1978). (Preliminary Research Report.)
  • 2004
  • Mimeo

When Do Foreign Banks Finance Domestic Projects? New Evidence on the Importance of Legal and Financial Systems

By: Benjamin C. Esty
Keywords: International Finance; Banks and Banking
Citation
SSRN
Related
Esty, Benjamin C. "When Do Foreign Banks Finance Domestic Projects? New Evidence on the Importance of Legal and Financial Systems." September 2004. Mimeo.
  • 09 May 2024
  • News

JP Morgan's Mary Callahan Erdoes says 'curiosity' will be the most important human trait in the age of AI

  • 02 Mar 2021
  • News

Work is the single most important way of proving your worth’ in the U.S., says professor—why it’s making us miserable

  • 22 Oct 2024
  • News

Why Breaking Intel in Two Is the Only Way to Save America’s Most Important Manufacturer, According to Its Former Board Directors

  • February 2018 (Revised March 2018)
  • Case

Kickstarting Tomato Jos in Nigeria

By: Sophus A. Reinert and Risa Kavalercik
In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details
Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria
Citation
Educators
Purchase
Related
Reinert, Sophus A., and Risa Kavalercik. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Case 718-027, February 2018. (Revised March 2018.)
  • July 2012
  • Class Lecture

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

By: Teresa M. Amabile
What really makes people happy, motivated, productive, and creative at work? Professor Amabile's research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative projects, reveals some surprising answers. Inner work life—a person's... View Details
Keywords: Employee Motivation; Fostering Performance; Improving Creativity; The Importance Of Progress; Employee Attitude; Enhancing Work Life; Improving Productivity; Inner Work Life; Motivation and Incentives; Working Conditions; Creativity; Performance Productivity; Attitudes; Employees
Citation
Find at Harvard
Related
Amabile, Teresa M. "The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work." Harvard Business School Class Lecture 813-701, July 2012.
  • 05 Feb 2024
  • Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

important,” he says. “But I think it’s increasingly going to be the social skills, the cognitive skills, the ability to learn things and the ability to adapt that are going to be more important.” For example, Zhang says, more important... View Details
Keywords: by Ben Rand
  • 14 Feb 2022
  • News

Curiosity, Not Coding: 6 Skills Leaders Need In the Digital Age

  • 03 Jun 2002
  • Research & Ideas

How to Succeed With Your New Boss

wins in areas important to the boss. Whatever your own priorities, identify what the boss cares about most and pursue results in those areas. That way, your boss will feel some ownership of your success. But don't make the mistake of... View Details
Keywords: by Michael Watkins
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning model—they may be required to do so... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 27 Jun 2005
  • Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

leadership. Below is the transcript of his talk, "Leadership Styles in the United States: How Different are They from Asia?" The rapid economic development of Asia in recent decades is one of the most important events in... View Details
Keywords: by D. Quinn Mills
  • 01 Feb 2021
  • Blog Post

Choosing the Right Student Loan

wisely, you can minimize the amount you owe and the time it takes to pay them off. There are tons of student loan options out there, so how do you choose which one is right for you? Here are five important things to consider when choosing... View Details
  • 31 Mar 2020
  • Cold Call Podcast

Controlling the Emotion of Negotiation

Keywords: Re: Leslie K. John; Real Estate
  • 24 Oct 2016
  • Research & Ideas

Bernie Madoff Explains Himself

anybody.” Soltes now plays the recording for students in his MBA and Executive Education courses. His goal is not to garner a discussion of Madoff’s massive crime, but rather to help students realize something important about themselves.... View Details
Keywords: by Carmen Nobel; Financial Services
  • ←
  • 10
  • 11
  • …
  • 456
  • 457
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.