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- Faculty Publications (19)
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- All HBS Web (264)
- Faculty Publications (19)
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Souvenirs & Novelties - The Art of American Advertising
squeal.” Advertisers also produced miniature replicas of their products. Heinz, for example, dreamed up the idea of pickle-shaped pins along with the slogan “57 varieties,” which were featured at the 1893 Chicago World’s Columbian... View Details
- 01 Jun 1996
- News
Reinventing Marketing
featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas J. Kosnik, a visiting... View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
The webinar offered a panel discussion featuring guests with a variety of board experiences, including Anilu Vazquez-Ubarri, a Stanford alumna from TPG Global, Gabe Turner (MBA 2010), executive director of Draper Networks, and Ivelisse... View Details
Keywords: Margie Kelley
- 01 Apr 2002
- News
Q&A - Mark Fields
models (including 11 in North America) slated to debut over the next three years. The lineup features the rotary-powered RX-8 sports car and the all-new midsize Mazda6, which, Fields proudly notes, has “class-leading driving dynamics,... View Details
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
something into mechanisms within that machine that allow the process to become routine and repeatable. Let’s use an example. Many of us have seen glassblowers who manipulate a glowing hot lump of molten glass and shape it into a bottle or some other shape. That artisan... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
stimulate customers to increase their purchases to reach the next stage-and therefore more and better rewards-in the hierarchy of loyalty classes. Even though many believe that loyalty programs that lack this feature won't induce enough... View Details
- 01 Oct 2001
- News
Helping Hands for HBS
Argentina, Herrero, who became a board member of the HBS Alumni Association in 1999, was asked to lead the LARC. "The LARC," he says, "is a win-win for the School and the region —we are creating and sharing knowledge, not just extracting... View Details
- 24 Jun 2014
- News
The First Five Years: Beau D'Arcy (MBA 2010)
Images courtesy of Breakwater Chicago How was the idea for Breakwater Chicago born? "I came up with the idea for Breakwater Chicago after my business school internship at The Venetian in Las Vegas. I observed that Chicago had not yet... View Details
Keywords: Arts, Entertainment
- 14 Jun 2011
- First Look
First Look: June 14
Diversion, Rent Extraction and Competition Authors:Andrei Hagiu and Bruno Jullien Abstract This paper studies search diversion by competing intermediaries connecting consumers with third-party stores. First, we show that endogenizing... View Details
Keywords: Sean Silverthorne
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
unobtrusively measured their eye movements. The researchers parsed the camera data with the help of computer vision software that evaluated emotional response based on variations in facial features. Click to watch. Meanwhile, the eye tracker detected where participants... View Details
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details
Keywords: April White
- 01 Apr 2000
- News
A Place in the Sun
planet." "There are certain images that come up with five-star service that I just don't like: telephones, swimming pools, valet service," Evanson says from his 500-acre island. "It's a way of differentiating our product, which is... View Details
Keywords: Julia Hanna and Garry Emmons
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 10 Apr 2013
- Research & Ideas
Learning Curve: Making the Most of Outsourcing
that the teleradiology industry views its product as a commodity—that is, two qualified radiologists are expected to read the same image in the same way. That situation provided the research team an opportunity to test three questions... View Details
- 17 Nov 2009
- First Look
First Look: Nov. 17
charged the building team with exploring opportunities that would enable the building to earn the highest rating, LEED Platinum. Five additional green building features are described, and students are asked to analyze and recommend which,... View Details
Keywords: Martha Lagace
- 19 Jun 2012
- First Look
First Look: June 19
PapersNegotiation Processes As Sources of (and Solutions to) Interorganizational Conflict Authors:Elizabeth Long Lingo, Colin Fisher, and Kathleen L. McGinn Abstract We investigate how structural features of negotiations can affect... View Details
Keywords: Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
features of relational pluralism inside and across organizations. We conclude with a discussion of future directions for research. August 2013 Psychological Science A 'Present' for the Future: The Unexpected Value of Rediscovery By:... View Details
Keywords: Sean Silverthorne
- 01 Sep 2011
- News
Coming Full Circle
Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
forthcoming American Economic Review Innovation, Reallocation and Growth By: Acemoglu, Daron, Ufuk Akcigit, Harun Alp, Nicholas Bloom, and William R. Kerr Abstract—We build a model of firm-level innovation, productivity growth, and reallocation View Details
Keywords: Dina Gerdeman
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
Supplements the (A) case. Purchase this case:https://hbsp.harvard.edu/product/919412-PDF-ENG Harvard Business School Case 819-003 ProdEng: Services for Oil & Gas Extraction ProdEng is a venture created as part of a PE fund and... View Details
Keywords: Dina Gerdeman