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  • All HBS Web  (9,816)
    • People  (16)
    • News  (1,558)
    • Research  (7,283)
    • Events  (9)
    • Multimedia  (45)
  • Faculty Publications  (5,563)
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  • January 2004 (Revised May 2004)
  • Background Note

Strategy and Positioning in Professional Service Firms

By: Ashish Nanda
This case provides a definition of strategy, distinguishes between corporate and practice strategy, and discusses how and why developing and implementing strategy for professional service firms is different from developing and implementing strategy for commercial... View Details
Keywords: Corporate Strategy; Service Industry
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Nanda, Ashish. "Strategy and Positioning in Professional Service Firms." Harvard Business School Background Note 904-060, January 2004. (Revised May 2004.)
  • September 2017 (Revised February 2018)
  • Case

Becton Dickinson: Global Health Strategy

By: Mark R. Kramer and Sarah Mehta
Becton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued developing products that created shared value, defined as... View Details
Keywords: Shared Value; Creating Shared Value; Odon Device; Medical Technology; Value Creation; Values and Beliefs; Philanthropy and Charitable Giving; Health; Health Care and Treatment; Health Testing and Trials; Emerging Markets; Social Issues; Competitive Strategy; Medical Devices and Supplies Industry; Africa; Asia; Middle East
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Kramer, Mark R., and Sarah Mehta. "Becton Dickinson: Global Health Strategy." Harvard Business School Case 718-406, September 2017. (Revised February 2018.)
  • 2008
  • Book

Execution Premium: Linking Strategy to Operations for Competitive Advantage

By: Robert S. Kaplan and David P. Norton
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize... View Details
Keywords: Management Analysis, Tools, and Techniques; Operations; Performance; Strategic Planning; Business Strategy
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Kaplan, Robert S., and David P. Norton. Execution Premium: Linking Strategy to Operations for Competitive Advantage. Harvard Business Press, 2008.
  • February 2019
  • Case

Canibal—Play It Green!

By: Frank V. Cespedes, Joseph B. Fuller, Tonia Labruyere and Elena Corsi
In 2011, Canibal launched a machine that could sort and compress aluminum cans, plastic bottles, and cups. Users could play a jackpot-style game on the machine’s digital display, while disposing of their beverage containers and earning coupons or other rewards. The... View Details
Keywords: Sales Growth; Recycling; Start-up; Scaling; Market Selection; Sales; Marketing; Business Startups; Growth and Development Strategy; Segmentation; Product Positioning; Technology Industry; France
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Cespedes, Frank V., Joseph B. Fuller, Tonia Labruyere, and Elena Corsi. "Canibal—Play It Green!" Harvard Business School Case 319-089, February 2019.
  • 12 Feb 2020
  • News

Research: It Pays To Be Yourself

  • June 2016
  • Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott
Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details
Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry
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Groysberg, Boris, and Sarah L. Abbott. "Macy's Reinvents Its Millennial Business." Harvard Business School Case 416-020, June 2016.
  • Article

What It Takes to Reshore Manufacturing Successfully

By: Willy C. Shih
The data on comparative labor and energy costs may seem compelling, but the process of bringing assembly work back to domestic factories from abroad is substantially more challenging than the economics alone would predict. This paper looks at some of the issues firms... View Details
Keywords: Manufacturing; Manufacturing Costs; Manufacturing Strategy; U.S. Competitiveness; Competitiveness; Labor Force Participation; Labor Management; Trade; Production; Management Practices and Processes; Manufacturing Industry; United States; China
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Shih, Willy C. "What It Takes to Reshore Manufacturing Successfully." MIT Sloan Management Review 56, no. 1 (Fall 2014): 55–62.
  • April 2011
  • Article

Strategies for Learning from Failure

By: Amy C. Edmondson
Many executives believe that all failure is bad (although it usually provides lessons)--and that learning from it is pretty straightforward. The author, a professor at Harvard Business School, thinks both beliefs are misguided. In organizational life, she says, some... View Details
Keywords: Learning; Knowledge Use and Leverage; Leadership; Business Processes; Organizational Culture; Failure; Opportunities
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Edmondson, Amy C. "Strategies for Learning from Failure." Harvard Business Review 89, no. 4 (April 2011).
  • 01 Jun 2003
  • News

Hopping to It

there.” Arista is doing well, thanks to its established stars along with newcomers such as Pink, Avril Lavigne, Usher, and OutKast — the latter two, along with Santana, won Grammys this year. Asked about his goals for the company, Reid... View Details
Keywords: Arista; LA Reid; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • November 2006 (Revised December 2012)
  • Background Note

Strategies Beyond the Market

By: Felix Oberholzer-Gee and Dennis Yao
Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the World Wildlife Fund also respond to market failures. Governments typically seek to fix failing markets, often with prescriptions of what... View Details
Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact
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Oberholzer-Gee, Felix, and Dennis Yao. "Strategies Beyond the Market." Harvard Business School Background Note 707-469, November 2006. (Revised December 2012.)
  • April 2012 (Revised March 2013)
  • Case

Social Strategy at American Express

By: Mikolaj Jan Piskorski and David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry
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Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)

    Strategies for Two-Sided Markets

    Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

    • Web

    Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

    HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The... View Details
    • Web

    Strategy in Emerging Economies - Institute For Strategy And Competitiveness

    HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate View Details
    • Web

    Strategy - Faculty & Research

    Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students June 2025 Case AI Wars in 2025 By: Andy Wu and Anna Yang In June 2025, Google leaders in Mountain View, CA convened after View Details
    • October 2013
    • Article

    The Strategy That Will Fix Health Care

    By: Michael E. Porter and Thomas H. Lee
    In health care, the days of business as usual are over. Around the world, every health care system is struggling with rising costs and uneven quality, despite the hard work of well-intentioned, well-trained clinicians. Health care leaders and policy makers have tried... View Details
    Keywords: Organizational Change and Adaptation; Strategy; Value; Customer Focus and Relationships; Health Care and Treatment; Health Industry
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    Porter, Michael E., and Thomas H. Lee. "The Strategy That Will Fix Health Care." Harvard Business Review 91, no. 10 (October 2013): 50–70.
    • January 2018 (Revised January 2024)
    • Supplement

    Wanxiang Group: A Chinese Company's Global Strategy (C)

    By: William C. Kirby, Yuanzhuo Wang and Daniel Fu
    This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership. View Details
    Keywords: Electric Vehicles; Leadership Succession; Strategy; Management Succession; Global Range; Auto Industry; United States; China
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    Kirby, William C., Yuanzhuo Wang, and Daniel Fu. "Wanxiang Group: A Chinese Company's Global Strategy (C)." Harvard Business School Supplement 318-091, January 2018. (Revised January 2024.)
    • July 2012
    • Case

    Shut It Down?

    By: Clayton Rose
    Meredith, the head of a major division of a financial firm, must confront an unexpected response and challenge from a senior colleague when she proposes shutting down an underperforming unit. View Details
    Keywords: Change Management; Collaboration; Business Units; Business Exit or Shutdown; Leadership; Strategy; Financial Services Industry
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    Rose, Clayton. "Shut It Down?" Harvard Business School Case 313-001, July 2012.
    • 2007
    • Article

    Greedy Bidding Strategies for Keyword Auctions

    By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu and Michael Schwarz
    How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We consider greedy bidding strategies for a repeated auction on a single keyword, where in each round, each player chooses some optimal bid for the next round, assuming that the... View Details
    Keywords: Auctions; Bids and Bidding; Strategy; Revenue; Search Technology
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    Cary, Matthew, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu, and Michael Schwarz. "Greedy Bidding Strategies for Keyword Auctions." Proceedings of the International Conference on Electronic Commerce (2007): 262–271.
    • May 2013
    • Article

    The Performance Frontier: Innovating for a Sustainable Strategy

    By: Robert G. Eccles and George Serafeim
    By now most companies have sustainability programs. They're cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency. But a mishmash of sustainability tactics does not add up to a sustainable strategy. To endure, a strategy must address... View Details
    Keywords: Sustainability; Innovation; Environment; Corporate Reporting; Corporate Social Responsibility; Governance; Strategy; Value; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Innovation and Invention
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    Eccles, Robert G., and George Serafeim. "The Performance Frontier: Innovating for a Sustainable Strategy." Harvard Business Review 91, no. 5 (May 2013): 50–60.
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