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  • All HBS Web  (622)
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    • News  (233)
    • Research  (256)
    • Events  (4)
    • Multimedia  (9)
  • Faculty Publications  (158)
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  • 21 Mar 2016
  • HBS Case

Can Customer Reviews Be 'Managed?'

Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
Keywords: by Brian Kenny; Advertising; Travel
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

addition, they regard gathering such data as a poor use of their time. There is also the adverse-selection concern that doctors might avoid difficult cases and difficult patients to boost their ratings. 2. Privacy. Rating a doctor is more personal than rating a View Details
Keywords: by John A. Quelch; Health
  • 02 May 2011
  • Research & Ideas

Casino Payoff: Hands-Off Management Works Best

the "comp," or complimentary benefit, which can include a free dinner at a hotel restaurant, reduced-priced tickets and good seats to a show, or even free lodging in deluxe accommodations. In short, casino hosts are the ultimate customer... View Details
Keywords: by Dennis Fisher; Entertainment & Recreation
  • 20 May 2014
  • First Look

First Look: May 20

Download working paper: http://ssrn.com/abstract=2270579   Cases & Course Materials Harvard Business School Case 314-114 The Park Hotels: Revitalizing an Iconic Indian Brand Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique... View Details
Keywords: Sean Silverthorne
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

it wasn’t hard for Airbnb to establish a toehold fast. Without the overhead of real estate and hotel staff, Airbnb has quickly expanded into related services, making it tougher for incumbents to compete, says Teixeira. After lobbying and... View Details
Keywords: by Danielle Kost; Travel; Tourism
  • 11 Jun 2020
  • In Practice

Are Digital Organizations Better at Overcoming COVID?

pays to be nuanced here. A large portion of the challenges facing businesses are industrywide (and worldwide). For instance, hotels have government-imposed limitations on the services they can offer. These restrictions bind equivalently... View Details
Keywords: by Danielle Kost
  • 26 Aug 2013
  • Lessons from the Classroom

Built for Global Competition from the Start

that she cofounded and modeled on the US company Hotel Tonight. Blink offers a mobile application that provides same-day booking of boutique hotels across Europe, taking advantage of market price... View Details
Keywords: by Kim Girard; Education
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

Shanghai plant starts production in 2008, will its almost $50 million investment pay off? Is 10 years of experience in China enough to know how China works? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308051 Shangri-La View Details
Keywords: Martha Lagace
  • 27 Mar 2012
  • First Look

First Look: March 27

Exploration of Luxury Hotels in Tanzania Authors:Diego A. Comin Abstract Tourism is a tradable service activity that could allow some African countries to generate significant growth. Tanzania, given its unique natural assets, is an ideal... View Details
Keywords: Carmen Nobel
  • 03 May 2011
  • First Look

First Look: May 3

small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811015-PDF-ENG Barceló View Details
Keywords: Sean Silverthorne
  • 18 Nov 2009
  • HBS Case

Customer Feedback Not on elBulli’s Menu

of an elBulli hotel and a chain of reasonably priced restaurants called Fast Good. But what is the balance between leveraging the Adrià/elBulli brand and breaking its core meaning? In a classroom discussion of first-year Marketing... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 10 Dec 2013
  • First Look

First Look: December 10

evaluate Patron's alternatives: IPO the platform, seek a strategic investor, or sell the platform outright. Purchase this case: http://hbr.org/search/213069-PDF-ENG Harvard Business School Case 212-003 The Paris Opera Hotel Real estate... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2016
  • Research & Ideas

The State of Customer Service Leadership

Good and bad service experiences die hard. Who can forget the hotel receptionist who went above and beyond the call of duty to accommodate a last-minute change in travel plans in contrast to the sulky server at an expensive restaurant who... View Details
Keywords: by Jim Aisner; Retail
  • 18 Apr 2005
  • Research & Ideas

Selling Luxury to Everyone

now," she said. "The consumer really wants highly designed garments at an affordable price." Tyler Morse, president of Bliss, an upscale spa and beauty company purchased by Starwood Resorts and Hotels in 2004, said that... View Details
Keywords: by Julie Jette; Consumer Products
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

Airbnb on travelers, hosts, and hotels. The welfare gains from Airbnb are concentrated in locations (New York) and times (New Year’s Eve) when hotels are capacity constrained. This occurs because peer hosts are responsive to market... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

customers." He cites the example of a major hotel chain that asks guests to complete a multiple-question satisfaction survey via their room's TV set during their stay. When one guest answered "extremely dissatisfied" to all... View Details
Keywords: by Jean Ayers
  • 15 Oct 2013
  • First Look

First Look: October 15

Business School Case 213-050 Hotel Ivory Cheick Sanankoua is an MBA student who believes that he has found the perfect investment property, a small, independently owned hotel on the Ivory Coast. However, he... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

particular CSI story involved lost revenue on hotel payment transactions. Analysis of data suggested that after a customer had selected a hotel, filled in the travel and billing information, then clicked the "Buy Now" button, a... View Details
  • 14 Feb 2007
  • Op-Ed

Tata-Corus: India’s New Steel Giant

this lies within Tata Steel itself, as in its acquisition in Singapore. And the rest lies in the broader ambit of the Tata group through its acquisitions of Daewoo's truck assets in South Korea, Tetley Tea in the U.K. and ritzy hotel... View Details
Keywords: by Tarun Khanna
  • 24 Feb 2014
  • Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

500,000 listings and counting. (By way of comparison, hotel industry giant Marriott offers around 530,000 rooms worldwide.) Airbnb, which has been valued at roughly $2.5 billion, recently closed a $200 million round of financing,... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Advertising
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