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Show Results For
- All HBS Web
(1,929)
- People (4)
- News (580)
- Research (379)
- Multimedia (45)
- Faculty Publications (90)
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- 08 Dec 2009
- First Look
First Look: Dec. 8
Online Advertising Authors: Benjamin Edelman Publication: HBR Now, HBR Voices (December 2009) Abstract The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers.... View Details
Keywords: Martha Lagace
- 06 May 2008
- First Look
First Look: May 6, 2008
Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences... View Details
Keywords: Martha Lagace
- 19 Dec 2006
- First Look
First Look: December 19, 2006
procedure, number of variables included, and time allocated to steps in the model-building process. The authors find important differences in performance among these approaches and discuss implications for both researchers and practitioners. Self-Restraint as an View Details
Keywords: Sean Silverthorne
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
information as well. For example, Yelp could include other publicly available information about restaurants." Expanding on this research, Luca is working with HBS Assistant Professor Benjamin Edelman to put a framework around... View Details
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
Miller, an HBS professor with expertise in financial communication, conducted in-depth research on whether and how the press digs up original information on accounting malfeasance—with surprising results. "The press is important in... View Details
- 22 Nov 2022
- Research & Ideas
When Agreeing to Disagree Is a Good Beginning
in recent years, Minson added. “Arguments have become more accusatory and more emotional,” she said. She blames social media. “It’s become so much easier to surround yourself with people who agree with you. Now you can go online and... View Details
Keywords: by Clea Simon, Harvard Gazette
- 01 Apr 2008
- First Look
First Look: April 1, 2008
Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on... View Details
Keywords: Martha Lagace
- 21 Aug 2012
- First Look
First Look: August 21
opportunity for the HBS MBA program. The case presents data on the HBS MBA program, including career and professional development statistics so that students are able to assess the cost of receiving an View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
scale infrastructure issues on a global level. A related case, "Water Shortage and Property Investing in Mexico City," HBS No. 210-085, contains more real estate finance and less water infrastructure finance material than this... View Details
Keywords: Sean Silverthorne
- 27 Oct 2009
- First Look
First Look: October 27
online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing. Purchase this case:... View Details
Keywords: Martha Lagace
- 18 Mar 2008
- First Look
First Look: March 18, 2008
alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft... View Details
Keywords: Martha Lagace
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
Media outlets large and small have adopted digital paywalls to augment dramatic declines in print revenues, but given their negative effect on website traffic (and, in turn, online advertising), are paywalls an effective sales strategy? A... View Details
- 15 Jan 2008
- First Look
First Look: January 15, 2008
http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
percent of Porsche-driving television and movie characters have been male. SUVs, however, are commonly associated with women drivers. To gauge the effect of the change among loyal Porsche owners, Avery analyzed online conversations among... View Details
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
Luca, Harvard University Economics Professor Edward L. Glaeser, and HBS doctoral student Hyunjin Kim. The researchers combined data from US Census reports, the Federal Housing Finance Agency, Google Street View, and Yelp to explore... View Details
Keywords: by Dina Gerdeman
- 16 Dec 2022
- Research & Ideas
Why Technology Alone Can't Solve AI's Bias Problem
In a cluttered online world, few can resist the convenience of an automated ranking when deciding what movie to watch on Netflix or which seafood restaurant looks promising in a Google search. But when it comes to finding a job candidate... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real estate listings, View Details
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
consumer believes." Along with Michael Norton, professor of marketing, Avery explores those extremes in a recent HBS teaching note, Learning from Extreme Consumers. The researchers developed the concept as part of the Field Immersion... View Details
Keywords: by Michael Blanding
- 16 Nov 2015
- Research & Ideas
Does Competition Make Us More Creative?
over and over” Gross, a postdoctoral fellow at Harvard Business School and the National Bureau of Economic Research, reports his findings in Creativity Under Fire: The Effects of Competition on Creative Production. (Gross will join the View Details
- 18 Sep 2007
- First Look
First Look: September 18, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808045 Retail Shopping in 2007: The Net versus the Mall Harvard Business School Note 707-566 Provides an overview of the retail sector within the United States as online... View Details
Keywords: Martha Lagace