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All HBS Web
(571)
- People (1)
- News (311)
- Research (150)
- Multimedia (13)
- Faculty Publications (16)
- Web
Past Issues - Alumni
with a single-minded focus on the customer What’s Next As The HBS Campaign kicks off, alumni ask Dean Nohria their most pressing questions about the future of the School. Ready for Takeoff Claudia Sender’s...
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- 18 Apr 2023
- Research & Ideas
What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'
Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries...
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- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
the country, according to Takeuchi’s research. Based on interviews by Takeuchi and his HBS students, who have studied businesses rebuilding in Japan for nine years, here’s a snapshot look at how the leaders of four companies jumped into...
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by Dina Gerdeman
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
Pennsylvania. “The regulatory issues faced in this industry are ones that most other entrepreneurs don’t run into. The challenges are quite unique.” The study follows the business challenges faced by Luke Anderson, who received an MBA from View Details
- 02 Feb 2021
- Blog Post
Finding My Focus in Health care Amidst a Global Pandemic
I applied to the HBS and Harvard Kennedy School (HKS) MBA/MPP (Master of Public Policy) Class of 2023 to learn about the interplay between the public and private sectors in health care. Health care spending in the United States will soon...
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- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on consumers to do something. For...
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by John A. Quelch
- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
information is significant and avoiding information overload. David J. Collis, the Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration at Harvard Business School, and Michael G. Rukstad, the late senior research fellow at View Details
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by Boris Groysberg and Sarah Abbott
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
as Harvard University, HBS will not provide funding for political campaign work. Founders of consulting, research, and/or brokerage services, as well as investment funds (including but not limited to hedge...
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- Web
Lehman Brothers Family Partners | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits...
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- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
the United States. We've been unable to crack that code of 'courting the poor' in any systematic way, so I wanted to investigate further." Frei, a member of the HBS Technology and Operations Management Unit, uses the case in the...
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- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
Backlash. The paper was co-written by University of Virginia Assistant Professor Tami Kim, who was an HBS doctoral student, HBS Assistant Professor Kate Barasz, John, and Michael I. Norton, the Harold M....
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- 03 Jun 2013
- Research & Ideas
The Power of Rituals in Life, Death, and Business
which Norton and fellow HBS Associate Professor Francesca Gino found that rituals indeed alleviate and reduce grief, even among people who don't inherently believe in the efficacy of rituals. Further experiments showed that ritualistic...
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by Carmen Nobel
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
strategies that brand managers have used in order to cope with it. Avery recently sat down with HBS Working Knowledge to discuss their findings. According to the paper, consumers are operating in four concurrent Web-based eras: The Age of...
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- June 2017
- Teaching Note
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the...
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Keywords:
Diamonds;
Go-to-market Strategy;
Secondary Market;
Willingness To Pay;
Pilot Program;
Strategy Development;
Strategy Execution;
Scope;
Marketing;
Advertising;
Branding;
Customer Value;
Pawn Shops;
Jewelry;
Supply And Demand;
Corporate Strategy;
Business Strategy;
Vertical Integration;
Advertising Campaigns;
Value Creation;
Retail Industry;
Consumer Products Industry;
Advertising Industry;
Mining Industry;
United States;
United Kingdom;
Africa;
Botswana;
South Africa;
Namibia
- Web
Winners & Runners-Up | New Venture Competition
Enterprise Track, 2011 SANA Care (Now JANA Care) Sidhant Jena, HBS Anshuman Sharma Ikaro Silva Social Enterprise Track Winner Provide remote cardiac diagnostic services in the emerging markets, which account for 80% of global...
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- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
lecturer at HBS specializing in corporate reporting, and Krzus, a public policy and external affairs partner with Grant Thornton LLP. They recently authored One Report: Integrated Reporting for a Sustainable Strategy. "This new path isn't...
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by Martha Lagace
- Web
Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA...
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- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever...
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Martha Lagace
- 08 Apr 2008
- First Look
First Look: April 8, 2008
ago, in 2001, the wind farm would be visible from Hyannis Port and Osterville, two affluent communities. The coastal residents of those towns have led a campaign in Massachusetts and in Congress to thwart the efforts of Cape Wind. This...
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Martha Lagace
- 10 Jun 2008
- First Look
First Look: June 10, 2008
Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004, where outsourcing of US jobs was a...
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Martha Lagace