Publications

February 2016 (Revised August 2020)
Case

InsightSquared: Developing the Sales and Marketing Plan

By: Mark Roberge, Tom Eisenmann and Frank Cespedes

Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path... View Details

Keywords: Sales Planning; Applications and Software; Marketing; Sales; Planning; Growth and Development Strategy

September 2013
Case

Homestrings, Inc.: Diaspora-Based Financing and the Crowd Funding of Development

By: William R. Kerr and Alexis Brownell

Homestrings is an online investment platform for overseas diasporas to link financially with their home countries. The founder believes crowd-funding can become a pillar for development, but U.S. regulatory hurdles and resources constraints are substantial. The company... View Details

Keywords: Diasporas; Investments; Regulations; Africa; Crowd-funding; Development Finance; Entrepreneurship; Business Growth and Maturation; Financial Services Industry; Africa; United States

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

June 2019
Article

Financial Development and Technology Diffusion

By: Diego Comin and Ramana Nanda

We examine the extent to which financial market development impacts the diffusion of 16 major technologies, looking across 17 countries, from 1870 to 2000. We find that greater depth in financial markets leads to faster technology diffusion for more capital-intensive... View Details

Keywords: Technology Diffusion; Technology Adoption; Commercialization; Financial Markets

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January 2025
Article

Personal Growth in Organizations: A Review and Integrative Theoretical Framework

By: Manjari Ganti, Susan Ashford and Grace Cormier

Personal growth has interested management scholars for nearly a century, yet research on personal growth has not cohered into a substantive research domain. Nevertheless, various bodies of literature have made important strides in understanding specific elements of... View Details

Keywords: Personal Development and Career; Growth and Development

Research Summary

Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations

It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details

June 1992
Article

Product Development and Competitiveness

By: K. B. Clark and T. Fujimoto

Keywords: Product; Research and Development; Competition

Spring 2013
Article

The Growth of Finance

By: Robin Greenwood and David S. Scharfstein

The U.S. financial services industry grew from 4.9% of GDP in 1980 to 7.9% of GDP in 2007. A sizeable portion of the growth can be explained by rising asset management fees, which in turn were driven by increases in the valuation of tradable assets, particularly... View Details

Keywords: Finance; Asset Management; Research; Mortgages; Financial Services Industry

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Article

Evolution and the Growth Process: Natural Selection of Entrepreneurial Traits

By: Stelios Michalopoulos and Oded Galor

This research suggests that a Darwinian evolution of entrepreneurial spirit played a significant role in the process of economic development and the dynamics of inequality within and across societies. The study argues that entrepreneurial spirit evolved... View Details

Keywords: Equality and Inequality; Development Economics; Entrepreneurship; Transformation

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2013
Case

Innovation and Development of China Machine Press in the New Century

By: F. Warren McFarlan, Ning Jia and Guo Jia

China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details

Keywords: General Management; Organizational Structure; Strategy; China; China

2010
Working Paper

Growth through Heterogeneous Innovations

By: Ufuk Akcigit and William R. Kerr

We study how exploration versus exploitation innovations impact economic growth through a tractable endogenous growth framework that contains multiple innovation sizes, multi-product firms, and entry/exit. Firms invest in exploration R&D to acquire new product lines... View Details

Keywords: Business Ventures; Decision Choices and Conditions; Economic Growth; Investment; Innovation and Invention; Patents; Size; Research and Development; United States

The U.S. financial services industry grew from 4.9% of GDP in 1980 to 7.9% of GDP in 2007. A sizeable portion of the growth can be explained by rising asset management fees, which in turn were driven by increases in the valuation of tradable assets, particularly... View Details

Research Summary

New Venture Growth

Young and no Money? Never Mind: Strategies for New Venture Growth. Being revised (R&R) for Organization Science.

Mukti's dissertation, "Great Oaks from Little Acorns Grow: Strategies for New Venture Growth," explored how intangible resources such... View Details

24 Apr 2014
News

Driving economic growth and job creation

Karen Gordon Mills (AB 1975, MBA 1977) served in President Barack Obama’s cabinet as administrator of the US Small Business Administration, which is focused on economic growth and support for small... View Details

September 2018
Case

Hunley, Inc.: Casting for Growth

By: John A. Quelch and James T. Kindley

Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels

13 Jul 2023
News

How to Develop A Go-to-Market Strategy for Your Tech Venture

Web

Institute For Strategy And Competitiveness

economic development are changing. Export-driven industrialization remains an important growth driver. But achieving sustained and shared prosperity View Details

November 2006 (Revised May 2014)
Case

Li Ka-Shing and the Growth of Cheung Kong

By: Nitin Nohria, Anthony J. Mayo and Mark Benson

Events in the history of Cheung Kong's growth reveal how Li Ka-Shing applied his skills as a "first-class noticer" to complex political and socioeconomic environments. While Li's determination to succeed is legendary, so are his skills in reading and responding to the... View Details

Keywords: Mergers and Acquisitions; Competency and Skills; Decision Choices and Conditions; Investment Portfolio; Business History; Leadership; Personal Development and Career; Hong Kong