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Publications

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    • News  (267)
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  • All HBS Web  (917)
    • People  (1)
    • News  (267)
    • Research  (400)
    • Events  (10)
    • Multimedia  (28)
  • Faculty Publications  (205)
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  • 01 Jun 2010
  • News

Faculty Books

Different: Escaping the Competitive Herd by Youngme Moon (Crown Business) Professor Moon examines what it means for a company to offer something that is fundamentally, comprehensively different. She identifies iconoclastic companies like Apple and View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

CURRENT READING "Given the fact that I spend half my time traveling around the world, whatever is on my BlackBerry. Going forward, if Google has its way, we will be able to download everything any time we want." Sir Martin Sorrell has led... View Details
  • 01 Mar 2007
  • News

Microsoft’s Ballmer Makes His Pitch

requires hiring “the best and the brightest,” one student asked why it appears that the first choice of tech whizzes today is rival Google. Conceding nothing, Ballmer parried that Microsoft just completed “our best recruiting year ever.” “We have a lot more talent than... View Details
Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 15 Dec 2024
  • News

Forward Thinking

You can ask the internet anything, but getting an answer via generative artificial intelligence consumes about 10 times more electricity than a traditional Google search. Consequently, the data centers where AI tools are trained and run are guzzling more and more... View Details
Keywords: Janine White; Illustrations by Richard Borge; Electric Power Generation, Transmission, Distribution; Utilities
  • 01 Dec 2014
  • News

Creating the Shopping Experience of the Future

Ivy Ross uses the word “magic” more than once as she describes the changes that Google Glass could bring to the shopping experience. The woman in charge of Glass’s consumer launch is brainstorming potential uses for the $1,500 wearable... View Details
Keywords: Christine Lejeune; fashion; technology
  • 06 Dec 2021
  • News

What's the Word?

crumbles them once and for all. “Is it good if the power is being shifted to larger players like Google and Facebook which have first-party data? That remains a big question.” “Is it good if the power is being shifted to larger players... View Details
Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information
  • 07 Apr 2017
  • News

Transforming the “Misery Towns” of Buenos Aires

is sliced in two by a dual carriageway that is the main route into the city centre from the north. “It’s madness, you cannot have a neighbourhood with a motorway running right through,” he says. He whips out his smartphone to use Google... View Details
Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Government
  • 01 Jun 2012
  • News

Tickling the Ivories

in January, Kao compared the innovation models of Apple (edited, intuitive, top-down) and Google (data-driven, reactive, bottom-up), noting that they highlighted “the archetypical tension in the creative process,” the New York Times... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 12 Nov 2019
  • News

Seismic Shift

diversity at the executive and board levels, and changing the conversation by going beyond simply filling a pipeline with diverse applicants. Instead, Culture Shift is creating an ecosystem of people who have the power to make real change. ** Tyson Clark (MBA 2009),... View Details
Keywords: Maureen Harmon
  • 01 Dec 2009
  • News

Noted & Quoted

18, 2009) “Google will have continuous challenges to major initiatives around consumer choice, security and trust, and privacy. ” — Professor David Yoffie, commenting on the legal and consumer backlash Google has encountered over plans to... View Details
  • 21 Sep 2015
  • News

Rockin’ for a Cause

weddings, where we can make anywhere from $2,000 to $15,000 a night for the schools.” “One time we even played for shares of Google stock,” Scheel recounts. “That was a pretty good gig.” (Published September 2015) View Details
  • 01 Mar 2013
  • News

Faculty Books

from choosing experiences over stuff to spending money on others. They describe new research revealing that luxury cars often provide no more pleasure than economy models and that commercials can enhance the enjoyment of watching television. They show how companies... View Details
  • 01 Dec 2014
  • News

Making Big Data Fashionable

styles are resonating with consumers. By monitoring data such as social media chatter, shared images, and Google searches, Trendalytics can identify specific trends that a brand can then use to guide everything from the product mix to... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 01 Jun 2014
  • News

Ask the Expert: Braving an Insecure New World

always outpace static compliance requirements, so trying to meet them amounts to a misallocation of resources, often costly and with little promise of better security. The ever-increasing data gathered by Internet giants such as Google... View Details
Keywords: cybersecurity; Information
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

joke among CMOs: Where’s the best place to bury a body? Answer: The second page of Amazon or Google results. Nobody goes there.) It’s also a high-maintenance approach for a small venture because it requires ongoing knowledge of the... View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 11 Sep 2018
  • News

Bringing Government Up to Code

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Minnie Ingersoll (MBA 2002) worked at Google for more than 11 years, and she would usually take the bus to get there. And every day, on her walk to the bus... View Details
  • 01 Mar 2019
  • News

INK: The Lessons of Blitzscaling

difficult: Google is the clear leader, at least in the English-speaking world, and being second just isn’t that interesting. This is not to say there couldn’t still be a decent business. DuckDuckGo is a search engine that emphasizes... View Details
Keywords: Jen McFarland Flint
  • 04 May 2017
  • News

How Sheryl Sandberg’s Sharing Manifesto Drives Facebook

another tech giant: Sandberg contends that she’s almost an accidental prophet of openness in the workplace. A decade ago, as an executive at Google Inc., she always worked from 7 a.m. to 7 p.m. Then her first child was born, and she found... View Details
  • 01 Jun 2024
  • News

Decoding the Promise and Perils of Generative AI

2023, Google and Bing both launched their own versions of a chatbot for search. The AI boom was underway—and so was the AI research boom. Many predict that GenAI will change the face of business as dramatically as the rise of the internet... View Details
Keywords: April White
  • 01 Mar 2016
  • News

The People’s Pods

podcasts that capture the advertising disproportionately while all the others are taking pennies and nickels here and there? JA: I am actually very bullish on the future of this. Advertisers used to put a lot of money into print. When View Details
Keywords: Dan Morrell
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