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  • All HBS Web  (10,945)
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  • January 1989
  • Case

General Foods Corp.: Local Marketing

By: John A. Quelch
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Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.
  • November 1985 (Revised August 1986)
  • Case

General Motors Acceptance Corp. (A)

By: John A. Quelch
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Quelch, John A. "General Motors Acceptance Corp. (A)." Harvard Business School Case 586-063, November 1985. (Revised August 1986.)
  • April 1964 (Revised January 1977)
  • Case

General Foods: Post Division (A)

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Brown, Milton P. "General Foods: Post Division (A)." Harvard Business School Case 510-008, April 1964. (Revised January 1977.)
  • 1996
  • Article

Country Managers: The Next Generation

By: Jon I. Martinez and John A. Quelch
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Martinez, Jon I., and John A. Quelch. "Country Managers: The Next Generation." International Marketing Review 13, no. 3 (1996): 43–55.
  • January 1989 (Revised October 1989)
  • Case

General Aviation Industry in 1982

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Rukstad, Michael G. "General Aviation Industry in 1982." Harvard Business School Case 389-088, January 1989. (Revised October 1989.)
  • February 1988
  • Teaching Note

General Electric Co.--1984, Teaching Note

By: Francis Aguilar
Teaching Note for (9-385-315). View Details
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Aguilar, Francis. "General Electric Co.--1984, Teaching Note." Harvard Business School Teaching Note 388-006, February 1988.
  • October 1986 (Revised September 1987)
  • Background Note

General Management in Diversified Firms

By: Joseph L. Badaracco Jr.
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Badaracco, Joseph L., Jr. "General Management in Diversified Firms." Harvard Business School Background Note 387-064, October 1986. (Revised September 1987.)
  • August 1985 (Revised September 1986)
  • Background Note

Role of the General Manager

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Pearson, Andrall E. "Role of the General Manager." Harvard Business School Background Note 386-041, August 1985. (Revised September 1986.)
  • March 2024 (Revised June 2025)
  • Teaching Note

CoPilot(s): Generative AI at Microsoft and GitHub

By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry
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Nagle, Frank, and Maria P. Roche. "CoPilot(s): Generative AI at Microsoft and GitHub." Harvard Business School Teaching Note 724-452, March 2024. (Revised June 2025.)
  • December 1996 (Revised November 2006)
  • Background Note

General Mills, Inc.: Appendix of Comparable Company Data

By: William J. Bruns Jr.
Financial ratios for comparable companies to be used in conjunction with an analysis of the General Mills Annual Report. View Details
Keywords: Business Conglomerates; Analytics and Data Science; Food and Beverage Industry
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Bruns, William J., Jr. "General Mills, Inc.: Appendix of Comparable Company Data." Harvard Business School Background Note 197-037, December 1996. (Revised November 2006.)
  • November 2003 (Revised March 2004)
  • Case

General Motors Corporation: Retiree Benefit Risk Management (A)

By: David F. Hawkins and Jacob Cohen
General Motors issues $17 billion and uses $10 billion to reduce an unfunded pension obligation. View Details
Keywords: Retirement; Accounting; Compensation and Benefits; Auto Industry; United States
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Hawkins, David F., and Jacob Cohen. "General Motors Corporation: Retiree Benefit Risk Management (A)." Harvard Business School Case 104-041, November 2003. (Revised March 2004.)
  • August 1983
  • Background Note

Value Creation and General Management

By: Malcolm S. Salter
Keywords: Value Creation
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Salter, Malcolm S. "Value Creation and General Management." Harvard Business School Background Note 384-080, August 1983.
  • November 1978 (Revised December 1987)
  • Background Note

Country Analysis and General Managers

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Rosenblum, John W. "Country Analysis and General Managers." Harvard Business School Background Note 379-050, November 1978. (Revised December 1987.)
  • fall 1988
  • Article

Channel Management is General Management

By: Frank V. Cespedes
Keywords: Management
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Cespedes, Frank V. "Channel Management is General Management." California Management Review 31, no. 1 (fall 1988): 98–120.
  • January 1982 (Revised November 1982)
  • Case

General Foods: Productivity Measurement Program

By: Robert H. Hayes and Kim B. Clark
Keywords: Performance Productivity; Performance Improvement; Strategy; Food and Beverage Industry
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Hayes, Robert H., and Kim B. Clark. "General Foods: Productivity Measurement Program." Harvard Business School Case 682-072, January 1982. (Revised November 1982.)
  • August 1982 (Revised April 1985)
  • Case

General Foods: Information Services Department

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Porter, Leslie R. "General Foods: Information Services Department." Harvard Business School Case 183-013, August 1982. (Revised April 1985.)
  • October 1984 (Revised March 1986)
  • Case

General Telephone of the Northwest

By: Dekkers L. Davidson and Richard H.K. Vietor
Keywords: Telecommunications Industry; Northwestern United States
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Davidson, Dekkers L., and Richard H.K. Vietor. "General Telephone of the Northwest." Harvard Business School Case 385-043, October 1984. (Revised March 1986.)
  • April 1986
  • Supplement

Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video

By: Richard G. Hamermesh
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details
Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Entertainment and Recreation Industry; Food and Beverage Industry
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Hamermesh, Richard G. "Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video." Harvard Business School Video Supplement 886-523, April 1986.
  • June 1991 (Revised April 1993)
  • Case

General Electric: Jack Welch's Second Wave (A)

By: Christopher A. Bartlett
By the mid 1980's Jack Welch had completely transformed General Electric with more than 300 divestitures and acquisitions since the beginning of the decade. Welch insisted that his business units be number one or number two in their markets, and have the strength of... View Details
Keywords: Business Conglomerates; Transformation; Employee Relationship Management; Planning; Corporate Strategy
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Bartlett, Christopher A. "General Electric: Jack Welch's Second Wave (A)." Harvard Business School Case 391-248, June 1991. (Revised April 1993.)
  • August 2008 (Revised May 2009)
  • Background Note

Note on Generic Drugs in the European Union

By: Robert C. Pozen and Elizabeth M. Leonard
Rules governing the introduction of generic drugs in U.S. and EU have some similarities but significant differences because of the Hatch-Waxman Act in the U.S. View Details
Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Health Care and Treatment; Trademarks; Brands and Branding; Pharmaceutical Industry; European Union; United States
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Pozen, Robert C., and Elizabeth M. Leonard. "Note on Generic Drugs in the European Union." Harvard Business School Background Note 309-019, August 2008. (Revised May 2009.)
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