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Publications

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  • All HBS Web  (3,410)
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    • News  (610)
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Show Results For

  • All HBS Web  (3,410)
    • People  (5)
    • News  (610)
    • Research  (2,180)
    • Events  (8)
    • Multimedia  (8)
  • Faculty Publications  (1,166)
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  • Web

Biography - Institute For Strategy And Competitiveness

and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies, including market... View Details
  • March 2007
  • Article

Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords

By: Benjamin Edelman, Michael Ostrovsky and Michael Schwarz
We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP... View Details
Keywords: Auctions; Search Technology; Online Advertising; Strategy; Balance and Stability
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Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review 97, no. 1 (March 2007): 242–259. (Winner of the 2013 Prize in Game Theory and Computer Science from the Game Theory Society - for "the best paper at the interface of game theory and computer science in the last decade." Winner of the 2018 SIGecom Test of Time Award from the ACM Special Interest Group on E-Commerce - for "an influential paper or series of papers published between ten and twenty-five years ago that has significantly impacted research or applications exemplifying the interplay of economics and computation.")
  • September 2012
  • Article

Bringing Science to the Art of Strategy

By: A. G. Lafley, Roger L. Martin, Jan W. Rivkin and Nicolaj Siggelkow
For all its emphasis on data and number crunching, conventional strategic planning is not actually scientific. It lacks the hypothesis generation and testing that's at the heart of the scientific method. To produce novel and successful strategies, teams need to adopt a... View Details
Keywords: Strategic Planning; Science
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Lafley, A. G., Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow. "Bringing Science to the Art of Strategy." Harvard Business Review 90, no. 9 (September 2012).
  • Fall 2011
  • Article

Exclusivity and Control

By: Andrei Hagiu and Robin S. Lee
We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries and show that whether or not a piece of content ends... View Details
Keywords: General Strategy; Entertainment And Leisure; Software; Quality; Competition; Price; Sales; Expansion; Digital Platforms; Revenue; Negotiation
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Hagiu, Andrei, and Robin S. Lee. "Exclusivity and Control." Journal of Economics & Management Strategy 20, no. 3 (Fall 2011).
  • 23 Jul 2018
  • News

Driving Digital Strategy to Reimagine Your Business

  • Web

Publications - Institute For Strategy And Competitiveness

Article The Agenda for the Next Generation of Health Care Information Technology The Agenda for the Next Generation of Health Care Information Technology by Thomas W. Feeley, Zachary Landman and Michael E.... View Details
  • Web

Online Business Strategy Course | HBS Online

Professionals General Managers Consultants and Investors Develop a powerful, value-based strategy to achieve greater success for your team and organization. Participating in the student discussions was... View Details
  • Sep 01 2014
  • Testimonial

Confidence in a Winning Strategy

  • September 2024 (Revised January 2025)
  • Exercise

Building an AI First Snack Company: A Hands-on Generative AI Exercise

By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
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Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024. (Revised January 2025.)
  • 1996
  • Chapter

Features of Good Integration: Two Cases and Some Generalizations

By: J. A. Deighton
Keywords: Integration
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Deighton, J. A. "Features of Good Integration: Two Cases and Some Generalizations." In Integrated Communications: The Search for Synergy in Communication Voices, edited by J. Moore and E. Thorsen. Hillsdale, NJ: Lawrence Erlbaum Associates, 1996.
  • 1995
  • Chapter

Dynamic General Equilibrium Models with Imperfectly Competitive Product Markets

By: Julio J. Rotemberg and Michael Woodford
Keywords: Mathematical Methods; Competition; Markets
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Rotemberg, Julio J., and Michael Woodford. "Dynamic General Equilibrium Models with Imperfectly Competitive Product Markets." In Frontiers of Business Cycle Research, edited by Thomas Cooley. Princeton, NJ: Princeton University Press, 1995.
  • 07 Nov 2023
  • News

Marketing with Generative AI: Harvard Business School’s Ayelet Israeli

  • 06 Jul 2023
  • News

How to Train Generative AI Using Your Company’s Data

  • Jan 10 2023
  • Interview

Nurture Flexibility in Yourself, Your Team, and Your Strategy

  • 10 Aug 2018
  • News

HBX Launches Strategy Execution Program for Senior Executives via HBX Live Classroom

  • 2010
  • Book

Seven Strategy Questions: A Simple Approach for Better Execution

By: Robert L. Simons
To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and... View Details
Keywords: Decision Choices and Conditions; Innovation and Management; Resource Allocation; Business Processes; Organizational Culture; Competitive Strategy
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Simons, Robert L. Seven Strategy Questions: A Simple Approach for Better Execution. Harvard Business Review Press, 2010.
  • 2013
  • Case

Yanzhou Coal Mining Company Limited: Overseas Acquisitions (A)

By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li
Yanzhou Coal Mining Company Limited (Yanzhou Coal) is a listed company controlled by Yankuang Group Co., Ltd. (Yankuang Group) which is affiliated to the State-owned Assets Supervision and Administration Commission (SASAC) of Shandong Provincial Government, China.... View Details
Keywords: Mergers & Acquisitions; Strategy; China; Electric Power Generation; China
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McFarlan, F. Warren, Yongjun Jin, and Xiaohui Li. "Yanzhou Coal Mining Company Limited: Overseas Acquisitions (A)." Tsinghua University Case, 2013.
  • May–June 2020
  • Article

The Agenda for the Next Generation of Health Care Information Technology

By: Thomas W. Feeley, Zachary Landman and Michael E. Porter
As the diffusion of value-based health care efforts accelerates globally, the need for interoperable information technology systems that support value-based care is essential. Such systems are needed to facilitate dramatic improvements in patient outcomes and... View Details
Keywords: Value-based Health Care; Health Care and Treatment; Information Technology; Integration; Performance Improvement; Performance Efficiency
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Feeley, Thomas W., Zachary Landman, and Michael E. Porter. "The Agenda for the Next Generation of Health Care Information Technology." NEJM Catalyst Innovations in Care Delivery 1, no. 3 (May–June 2020).
  • August 1990
  • Case

General Foods Corp.: Adapting to the New Electronic Media

By: Stephen A. Greyser
Keywords: Advertising; Media; Strategy; Food and Beverage Industry
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Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.
  • Web

News - Institute For Strategy And Competitiveness

shorter amount of time... 18 July 2019 Media Mention American College of Surgeons and Harvard Business School’s Institute for Strategy and Competitiveness Partner to Develop Value Measurement Tool for Hospitals American College of... View Details
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