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- News (258)
- Research (1,025)
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- Faculty Publications (686)
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- 01 Dec 2008
- News
Alumni Books
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too long, complicated, and dense — and... View Details
- 01 Sep 2008
- News
The Levitt Brand
LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time — not a minute more or less — a slight... View Details
- 17 Dec 2015
- News
Conducting Research That Influences Practice
who have made it possible,” she says. “My fellow students and I feel valued by the School because of the resources that are provided to us.” Kim also is a mentor to students enrolled in PRIMO (Program for Research in Markets &... View Details
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
Michigan. “My faith is part of what drives me to serve others,” he says. On a mission to bring safe water to Cambodia, Goodwin realized such basic services needed savvier marketing and better business strategy. While Cambodians happily... View Details
Keywords: Jill Radsken
- 01 Jun 1996
- News
Class Acts
kitchen to a larger production facility in Vermont. Over the next few years, he and his family orchestrated the creation of an entire line of nationally distributed condiments and pasta sauces. In 1995, his natural foods company, Uncle... View Details
- 01 Mar 2004
- News
New Horizons for Iraq
you couldn’t see more than fifty feet in front of you. All we could do at that point was sit it out. My soldiers drove around and delivered my battalion’s food and water. It seemed like we were all spread out, but when the storm cleared... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Steve Easterbrook, was named president and CEO, and the turnaround was on. Chris Kempczinski (MBA 1997) had left Kraft Foods in September 2015, when he connected with Easterbrook, who was looking for someone to help him fine-tune his... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
and marketing initiative for the program, as well as working on broadening the Mayor’s overall social media strategy. Following his fellowship, Koh went to work at the Huffington Post, but his heart remained in Boston City Hall. “This... View Details
- 28 May 2019
- News
Research Brief: Field Research
agronomist researches the matter and sends a tailored reply within 24 hours. The more information a farmer shares with PAD—about planting practices, market prices, or soil conditions—the more its recommendations improve with time. “The... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
for hospitals in Pune and elsewhere. Dr. Natarajan’s Lighthouse Communities Foundation also “set up citizen help lines, organized food supplies for the needy, and collected money from all over the world to equip a new government COVID... View Details
- 01 Jun 2016
- News
Up by the Roots
division and in time, had a revelation: “Seeing some of the trends in organic foods, I could see a lot of interest in the return to slow food and family farming,” he recalls. “I had a feeling the ginseng View Details
Keywords: Francis Storrs
- 01 Dec 2008
- News
Business at the Summit
Depression. As 2,000 alumni convened on campus Monday, October 13, the U.S. stock market soared to its biggest one-day numerical gain since 1933, following on the heels of an 18 percent decline the previous week, the worst such drop in... View Details
- 01 Sep 2014
- News
Alumni and Faculty Books for September 2014
who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
- 01 Apr 2000
- News
A Place in the Sun
in a culture where it's very difficult for people to tell other people what to do. It's not the usual supervisory manager-submanager structure found in the United States." Before coming to Turtle Island, Evanson was involved in the emerging View Details
Keywords: Julia Hanna and Garry Emmons
- 15 Dec 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books The Power of Imperfect Eating By Kavita Bhatnagar (SELP 11, 2022) Penguin Enterprise Rather than dictating which foods are good or bad, this book weaves together stories that mirror the intricate, emotional, and often imperfect... View Details
- 01 Sep 2008
- News
Farming for Fuel
ethanol plant in an increasingly competitive, complex environment. “For the first time in history, the food and energy markets are converging,” says Reinhardt. “It’s hard to imagine two areas of greater... View Details
- 05 Feb 2019
- News
Protecting the Power Grid
running the market research firm Geosegment Systems Corporation, which he founded in 1991. In addition to its advocacy before the NRC, Popik’s group has become a regular at the Federal Energy Regulatory Commission (FERC), the obscure... View Details
- 01 Sep 2004
- News
Whit Sears (MBA 1959)
wat. Although built around a temple and housing a contingent of monks, each wat also serves as a social and community center and frequently hosts market days and carnivals. It’s hard to convey the pervasive role of monks in Thai society.... View Details
- 29 Aug 2018
- News
The Value of Valleys
actually on the HBS website and I called the headhunter and I said, "I really want to interview for this job." Sodexo's a food service company principally. I was in financial services, and the headhunter said, "You've got zero... View Details
- 01 Mar 2007
- News
The Plight of the Global Poor
its leavings. Every night on the outskirts of Manila, thousands of people lie down to sleep amid acres of rotting food and industrial detritus in a vast urban dumping ground called Payatas. At dawn, they rise and swarm across a... View Details