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    • Research  (247)
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  • December 1995
  • Teaching Note

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN

By: Lynda M. Applegate
Teaching Note for (9-195-238). View Details
Keywords: Manufacturing Industry; Manufacturing Industry
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Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN." Harvard Business School Teaching Note 196-072, December 1995.
  • August 1994
  • Case

Kirin Brewery Company, Ltd.

Describes the introduction of two profit planning and control systems at Kirin as part of its shift from a production-oriented to a consumer-oriented strategy. Specifically, documents Kirin's use of profit centers to increase efficiency and its use of pseudo profit... View Details
Keywords: Cost Management; Organizational Structure; Management Systems; Manufacturing Industry; Manufacturing Industry; Japan
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Cooper, Robin. "Kirin Brewery Company, Ltd." Harvard Business School Case 195-058, August 1994.
  • January 1997 (Revised March 1998)
  • Case

Oscar Mayer: Strategic Marketing Planning

By: John A. Quelch
The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details
Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Manufacturing Industry; United States
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Quelch, John A., Robert Drane, and Dan Kotchen. "Oscar Mayer: Strategic Marketing Planning." Harvard Business School Case 597-051, January 1997. (Revised March 1998.)
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick,... View Details
Keywords: by Maggie Starvish; Retail
  • 26 Jan 2009
  • Research & Ideas

Where is Home for the Global Firm?

decentered. Managers will find food for thought to reconceptualize their corporate home and prepare strategically for the future. Martha Lagace: What is decentering, and why is it an important phenomenon? Mihir Desai: We've become... View Details
Keywords: by Martha Lagace
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

understanding the lack of diversity in entrepreneurship and the venture capital industry. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52704 Cellophane, the New Visuality, and the Creation of Self-Service Food... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

Ambelang treated NatureSweet more like a consumer-packaged goods manufacturer than an agricultural producer, with a focus on consistency, branding, margin, and price stability, and a frontline-worker-centric production model inspired by... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2012
  • Research & Ideas

Break Your Addiction to Service Heroes

red on food service. But Southwest doesn't pay much attention to that, because getting better at food service would slow its turnaround time, which is a big green for the airline when it comes to pleasing... View Details
Keywords: by Deborah Blagg; Service
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

not going to compete by building a car manufacturing supply chain, a telephony network or a big retail footprint. We are going to use that available infrastructure to our advantage. These startups are like fleas on the backs of dinosaurs... View Details
Keywords: by Michael Blanding
  • 22 May 2007
  • First Look

First Look: May 22, 2007

and Failures of a Global Entrepreneur Harvard Business School Case 807-045 Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price... View Details
Keywords: Martha Lagace
  • December 1988 (Revised March 1989)
  • Case

Pabst Brewing Co.

At the end of 1984 the Pabst Brewing Co. was the object of a takeover contest for the second time in three years. Nearly two years after a reorganization in early 1983 Pabst still suffered from low margins and high debt service costs. This case describes the takeover... View Details
Keywords: Valuation; Restructuring; Bids and Bidding; Acquisition; Manufacturing Industry; Manufacturing Industry; United States
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Tiemann, Jonathan. "Pabst Brewing Co." Harvard Business School Case 289-031, December 1988. (Revised March 1989.)
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Manufacturing Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
  • April 1995 (Revised September 1997)
  • Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate
A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details
Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Manufacturing Industry; Manufacturing Industry
Citation
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Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)." Harvard Business School Case 195-238, April 1995. (Revised September 1997.)
  • December 1999 (Revised October 2001)
  • Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Manufacturing Industry
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Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
  • August 1990
  • Case

Giovanni Buton: International Marketing Strategy

Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; Italy; European Union
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Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

Abstract—Liability laws designed to compensate for harms caused by defective products may also affect innovation. We examine this issue by exploiting a major quasi-exogenous increase in liability risk faced by U.S. suppliers of polymers used to View Details
Keywords: Dina Gerdeman
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

BlackRock (D): Organizing for the Future Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717407-PDF-ENG Harvard Business School Case 616-019 Ozark Feed and Ag Corporation: The ERP Decision This case describes a medium-sized... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy investment in brand advertising, a... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2010
  • Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

higher than that of its competitors. What accounts for the difference? "It's not one thing," Ton insists. "It's many things all working together. Mercadona does a great job of making manufacturing principles work in a... View Details
Keywords: by Julia Hanna; Food & Beverage; Food & Beverage
  • 24 Jun 2014
  • First Look

First Look: June 24

terms shape the impact of economic shocks on trade. Analysis of transaction-level data from a U.S.-based exporter of frozen and refrigerated food products, primarily poultry, reveals broad patterns about the use of alternative financing... View Details
Keywords: Sean Silverthorne
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