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- All HBS Web
(796)
- People (8)
- News (167)
- Research (354)
- Events (1)
- Multimedia (1)
- Faculty Publications (156)
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
desired outcome.” Deep dive into YouTube The influencer marketing machine is huge and growing. The industry was reportedly valued at $6 billion in 2020 and is projected to climb to $85 billion by 2028, the paper says, citing Globe... View Details
- 07 Jul 2010
- First Look
First Look: July 7
changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York's... View Details
Keywords: Martha Lagace
- 02 Apr 2001
- Research & Ideas
Not All M&As Are Alike—and That Matters
associated with the building of industry giants. Overcapacity acquisitions are aimed at reducing capacity and duplication. They happen when the giants must be trimmed down to fit shrinking world markets.... View Details
Keywords: by Joseph L. Bower
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
integrated 21-inch tablet computers have become a fitness sensation. For $39 per month, Peloton offers access to live-streamed classes where members can track their performance on a leader board, virtually connect with fellow classmates,... View Details
Keywords: by Dina Gerdeman
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
insurance plan. They are likely to choose a low-deductible plan with a high premium even when there is an option to choose a higher-deductible plan that is ultimately less expensive and fits their medical needs just as well. In fact,... View Details
- 01 Mar 2011
- First Look
First Look: March 1
for this product. However, he is not entirely certain how this new business will function, both with respect to how the product is distributed and to how Sidoti & Company will get compensated for it. The case discusses Sidoti & Company's business model and how... View Details
Keywords: Sean Silverthorne
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details
Keywords: by Sean Silverthorne
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
and from its employment of nationals at senior levels. The upshot, seen in the case of the EU, was that Unilever had a "voice" in issues that concerned it, even if it was exercised discreetly through industry and other... View Details
- 30 Oct 2007
- First Look
First Look: October 30, 2007
world in a way that fits the new realities of the global economy, fosters leadership, and uses citizen-diplomats to befriend moderates in troubled regions and business networks to ensure success in the major emerging economies; and (6)... View Details
Keywords: Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
Industry Location and International Regulatory Variation Author:Arthur A. Daemmrich Publication:Chap. 16 in Ways of Regulating: Therapeutic Agents between Plants, Shops, and Consulting Rooms. Vol. 363, 271-290. Berlin, Germany: Max Planck... View Details
Keywords: Martha Lagace
- 08 Dec 2015
- First Look
December 8, 2015
Katherine L. Milkman, Leslie John, and Michael I. Norton Abstract—Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How... View Details
Keywords: Sean Silverthorne
- 27 May 2009
- First Look
First Look: May 27, 2009
long-run consumption and dividend growth should be highly persistent and predictable from stock prices. BKY's calibration does better in this respect by greatly increasing the persistence of volatility fluctuations and their impact on stock prices. This calibration... View Details
Keywords: Martha Lagace
- 14 May 2013
- First Look
First Look: May 14
entertainment industry really works-and how to navigate today's high-stakes business world at large. Publisher's link: http://www.blockbusters-thebook.com/ 2006 Journal of Economic Perspectives The Investment Strategies of Sovereign... View Details
Keywords: Sean Silverthorne
- 03 Dec 2014
- What Do You Think?
Can the Brilliant Jerk Be Managed Effectively?
Summing Up Can the Brilliance of the "Jerk" Be Tapped? The best business problem cases are those that divide a class into groups making two or more persuasive arguments. The questions of whether or not and how to make investments in "brilliant... View Details
Keywords: by James Heskett
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
innovative product's inherently disruptive nature, the incumbent inevitably tries to morph the product to fit into its existing processes and values. It alters the innovation to enhance its appeal to core customers and View Details
- 01 Feb 2021
- What Do You Think?
Has the New Economy Finally Arrived?
economy characterized by high growth, increased employment, and low inflation. It was supposedly driven by the productivity gains of an economy based less on heavy industry and more on service, as well as organizations that were... View Details
Keywords: by James Heskett
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
that Clocky wouldn't even hit the market until 2007. “I would kill Clocky in about two days." —Diane Sawyer At that point, the device was just a project that Gauri Nanda, a graduate student at MIT's Media Lab, had developed for an View Details
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
those with chronic health conditions. She was extremely good at understanding the customers' needs and then devising solutions to fit those needs. She got a thrill out of it! Then I asked her what she hated about her job. She hesitated,... View Details
Keywords: by Carmen Nobel
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
now we see new competitors come from smaller countries that, because their home markets are too small to support them, are moving immediately onto the global stage. We also see whole industries that are being born global, particularly the... View Details
Keywords: by Cynthia Churchwell