First Impressions - Publications - Faculty & Research

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

part-time consultants are considered best-in-class—they are paid industry-competitive wages, and customers include LEGO, Microsoft, and Oracle—75 percent of them live with what others might consider a handicap: They have Asperger syndrome or some form of ASD. Austin... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

13 Oct 2003
Research & Ideas

Negotiating Challenges for Women Leaders

Below, excerpts from an interview. Lagace: What is an example of an experiment you've conducted that looks at differences in how women and men negotiate? McGinn: One of the interesting first pieces of data we looked at was job offers to... View Details

Keywords: by Martha Lagace

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

grade locker room" and "summer bike ride bug inside mouth." Images were displayed all over social media, leading to hundreds of thousands of incremental impressions for Lay's. Other forms include "playing with play," such as skateboarder... View Details

Keywords: by Dina Gerdeman; Advertising

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

stakes for advertisers are huge. Americans were exposed to over 5.3 billion online video ads in July 2011 alone, with Hulu generating the highest number of video ad impressions at more than 963 million, according to data from comScore. So... View Details

Keywords: by Carmen Nobel; Consumer Products

25 Sep 2000
Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

1960, electronic data processing as well as information storage and retrieval had made a lasting impression in both the private and the public sectors, and discoveries and improvements in areas such as circuit design and solid-state... View Details

Keywords: by Staff; Computer; Consumer Products; Technology

15 Jan 2019
First Look

New Research and Ideas, January 15, 2019

goods? If so, why? I study these questions in the context of the first wave of the Great Migration (1915–1930), when more than 1.5 million African Americans moved from the South to the North of the United States. Black inflows and the... View Details

Keywords: Dina Gerdeman

13 May 2002
Book

Bringing the Master Passions to Work

thrust toward an end past which we cannot see with any of our senses." The fact that logic is timeless—untensed—is not a coincidence: It is the tenselessness of logical explanations that makes them attractive to a mind so impressed... View Details

Keywords: by Mihnea C. Moldoveanu & Nitin Nohria

26 Jul 2016
First Look

July 26, 2016

impressions of the expresser. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51400 Can Paying Firms Quicker Affect Aggregate Employment? By: Barrot, Jean-Noel, and Ramana Nanda Abstract—In 2011, the federal government... View Details

Keywords: Sean Silverthorne

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

candidates’ rankings using an RDD in French local and parliamentary two-round elections, where up to 3 or 4 candidates can qualify for the second round. Candidates who barely ranked first in the first round... View Details

Keywords: Dina Gerdeman

04 Oct 2016
First Look

October 4, 2016

common in negotiations and that many negotiators prefer to palter than to lie by commission. Paltering, however, may promote conflict fueled by self-serving interpretations; palterers focus on the veracity of their statements (“I told the truth”), whereas targets focus... View Details

20 Dec 2010
Research & Ideas

New Dean Sets Five Priorities for HBS

front of the stage, Nohria used his first reunion address to broadly outline five priorities that will shape the agenda for the School during his tenure: curriculum innovation, intellectual ambition, internationalization, inclusion, and... View Details

Keywords: by Roger Thompson; Education

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

Bussgang, Jeffrey Abstract—Relative to established organizations, start-ups can be hard to figure out. What are the jobs to be done? The best entry points? How can you tell whether a company has potential for success and is the right fit for you? The author advises... View Details

Keywords: Carmen Nobel

27 Nov 2006
Research & Ideas

Manly Men, Oil Platforms, and Breaking Stereotypes

enacting those stereotypes," says Ely. For example, previous studies show that men in dangerous jobs, such as coal mining, often act infallible to impress their coworkers and bosses. Problem is, the infallible mindset can lead to... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

27 Sep 2004
Research & Ideas

IBM Finds Profit in Diversity

levels: When Childs first proposed the task force strategy, Gerstner asked him one question: "Why?" But in the end, IBM's task force structure paved the way for employee buy-in because executives then had to invite constituent... View Details

Keywords: by David A. Thomas

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

executives. She was struck by how excited both groups were. "I could tell teaching the case the first time that the room was on fire." "Everyone was engaged with it, men and women. I remember a male MBA student who had a... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

07 Feb 2007
Research & Ideas

Dividends from Schumpeter’s Noble Failure

detailed historical analysis is no less so.9 Schumpeter's Rhetoric—and Keynes's Schumpeter could be a very persuasive writer, but in Business Cycles he appears at his stylistic worst. Read cover to cover (a chore I do not recommend), the book conveys the View Details

Keywords: by Thomas K. McCraw

12 Oct 1999
Research & Ideas

Building Competitive Advantage Through Operations

potential is offered my outstanding operations. Federal Express and L. L. Bean are superb examples of this. Finally, the operations landscape, like everything else, is being revolutionized by information technology (IT) and the Internet. EE: When was the BCAO course... View Details

Keywords: by Staff

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

those questions are incredibly complex. Gupta and his colleagues solve them using a technique called "persistence modeling." Simply put (and the calculations are anything but simple), you first calculate the expected effect of... View Details

Keywords: by Michael Blanding; Advertising

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

Disruptor par excellence buys the canonical declining business. (Probably the only similarity is that they're both based in Washington— but those are different places, too). Yet this may be a more intriguing business combination than appears at View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

02 Jul 2014
What Do You Think?

Are Today’s Business Heroes Challenging Our Ideas About Leadership?

they: (1) are special, (2) are entrepreneurs first and leaders second, (3) or represent a kind of leadership important for only one phase of the longer-term development of a business. Comments did suggest, however, that some ideas about... View Details

Keywords: by James Heskett

Publications