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Publications

Publications

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  • All HBS Web  (242)
    • People  (5)
    • News  (67)
    • Research  (136)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (98)

Show Results For

  • All HBS Web  (242)
    • People  (5)
    • News  (67)
    • Research  (136)
    • Events  (1)
    • Multimedia  (1)
  • Faculty Publications  (98)
← Page 10 of 242 Results →

    Robert L. Johnson

    firm to be traded on the New York Stock Exchange. With the capital infusion from the public offering, Johnson expanded his business operations – moving into film production, publishing, and new programming. By the end of the nineties, BET... View Details
    Keywords: Entertainment & Broadcast Media
    • September 2004 (Revised February 2010)
    • Case

    The Passion of the Christ (A)

    By: John A. Quelch, Anita Elberse and Anna Harrington
    Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
    Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
    Citation
    Educators
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    Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)

      Harry M. Warner

      to secure financing from the east coast that allowed them to take a gamble on “talking movies.” Under Harry’s leadership, the company came to own and operate some 250 theatres in which to screen its films, and, more importantly, was a successful pioneer of the sound... View Details
      Keywords: Entertainment & Broadcast Media
      • 01 Dec 2004
      • News

      Getting Personal

      the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details
      Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
      • 28 Feb 2020
      • News

      Kelly Campbell Named President of Hulu

      president she will oversee Hulu’s platforms and work alongside Disney’s film and television studios in the creation of new content for Hulu. Kevin Mayer, chairman of Disney’s direct-to-consumer and international business, said in a... View Details
      Keywords: Arts, Entertainment
      • 06 Oct 2015
      • Blog Post

      Henry McGee: From HBO to HBS

      Henry McGee is a veteran of HBS. After graduating back in 1979, he spent the next 34 years at HBO. He held many positions in a wide range of areas at the company, including family programming, film acquisition and international... View Details
      • 26 May 2016
      • News

      Alan F. Horn, MBA 1971

      creator of All in the Family. “I had no experience in the entertainment business, I had never been to Hollywood, and I didn’t know anyone there,” says Horn. “He said, ‘You’re perfect,’ and hired me. He wanted a blank slate.” Perenchio was... View Details
      Keywords: Susan Young

        William Fox

        Fox pioneered the vertical integration of the film industry by merging production, distribution, and exhibition under single ownership. Fox, along with Adolph Zukor, of Paramount Pictures, is largely recognized for making Hollywood the... View Details
        Keywords: Entertainment & Broadcast Media
        • 17 Feb 2015
        • News

        The First Five Years: Diogo Castro Freire (MBA 2012)

        When did you realize that you wanted to make a career change? (Diogo left a career in management consulting in October 2014 to become founder/executive producer of Adaptation Now, a documentary film project that will tell the stories of... View Details
        Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

          Russell Simmons

          overall popularity. He signed such noted artists as LL Cool J, Run-DMC, and Public Enemy. Simmons parlayed his success in music to films and other business enterprises including a new line of clothing under the Phat Farm label. View Details
          Keywords: Entertainment & Broadcast Media
          • 02 Jan 2019
          • News

          Not Waiting for Progress

          financial services with the Capital Group Companies, attended the Sundance Film Festival in Park City, Utah, with some HBS friends. A believer since childhood in the power of storytelling on the big screen, Diamond was struck by the lack... View Details
          Keywords: Deborah Blagg
          • 18 Jun 2014
          • Research & Ideas

          Book Excerpt: ‘Collective Genius’

          making great films. No one voice dominated, as often happened at other studios. Another major shortcoming of the diagram in figure 1-1 is that it fails to convey how collaborative the process of making a CG film at Pixar actually was.... View Details
          Keywords: by Linda Hill; Entertainment & Recreation
          • Web

          Research in Black and White | Baker Library

          intensive work, the company introduced black-and-white film Type 41, with a film speed of ASA 100. The film produced prints that exhibited finer detail and, as U.S. Camera... View Details
          • November 2007 (Revised March 2010)
          • Case

          Metro-Goldwyn-Mayer (MGM) and Tom Cruise

          By: Anita Elberse and Peter Stone
          In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details
          Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry
          Citation
          Educators
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          Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
          • 01 Sep 2013
          • News

          A Hollywood Backstory

          Illustration by Alex Nabaum, theispot.com Every Sunday night when I was a kid, I'd sneak out of bed to watch the late movie on TV, film classics like Patton or A Man for All Seasons. I may very well have been the only fourth grader to... View Details
          Keywords: Armbruster, Michael; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
          • 07 Jun 2010
          • Research & Ideas

          Improving Brand Recognition in TV Ads

          searching for valuable information that is relevant to them. They also want to be entertained, and the 'hard sell' that turns them off can be at the level of simply presenting the brand's logo for more than a few seconds." Mystery ads try to View Details
          Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation
          • 01 Sep 2013
          • News

          The New Rules of E-Commerce

          thing. Shoppers want value but also a stimulating experience, or "discovery shopping." Rakuten helps its vendors, many of them small-shop owners, use social media to offer unique content, such as the fashion shop that chronicles its buyers' global adventures, or the... View Details
          Keywords: Sean Silverthorne; e-commerce; News, Library, Internet, and Other Services; Information; Miscellaneous Store Retailers; Retail Trade
          • 03 Sep 2018
          • News

          Moving Pictures

          harder to discern. Singer knows he’s been fortunate. But he’s also taken his knocks and filed away some tough lessons, including his first film to be produced. The 2013 Toronto International Film Festival... View Details
          Keywords: Julia Hanna; photographed by Christina Gandolfo; Arts, Entertainment
          • 29 Sep 2011
          • Sharpening Your Skills

          Sharpening Your Skills: Leveraging Intellectual Property

          File-Sharing and Copyright Researchers Felix Oberholzer-Gee and Koleman Strumpf argue that file-sharing technology has not undermined the incentives of artists and entertainment companies to create, market, and distribute new works. Key... View Details
          Keywords: Re: Multiple Faculty
          • Web

          Meet the Team | Information Technology

          through 2007. Today he serves as the Multimedia Development team’s Creative Director. He is also a director of photography and video editor. Dave has filmed hundreds of interviews with business leaders, including Hamdi Ulukaya (Chobani),... View Details
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