Film - Publications - Faculty & Research

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck... View Details

Keywords: by Garry Emmons; Service

February 2004 (Revised September 2006)
Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details

Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry

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Article

Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood

By: Hong Luo and Laurina Zhang

Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new... View Details

Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change

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2022
Working Paper

Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo

By: Hong Luo and Laurina Zhang

How do the Harvey Weinstein scandal and #MeToo affect women’s likelihood of working in male-dominated domains and the types of ideas developed in Hollywood? To discern these events’ impact, we exploit the variation in whether a producer previously collaborated with... View Details

Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment

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21 Sep 2016
Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

unconventional role in the film Fire, and explains why risks should be taken in parallel cinema. Silverthorne: At many points in her career she has been willing to sacrifice her film career to further a... View Details

Keywords: by Sean Silverthorne; Motion Pictures & Video

05 Sep 2012
First Look

First Look: September 5

facilitating face-to-face interactions can provide information that impacts the formation of scientific collaborations. Download the paper: http://www.hbs.edu/research/pdf/13-023.pdf Risky Business: The Impact of Property Rights on Investment and Revenue in the View Details

Keywords: Sean Silverthorne

18 Jun 2014
Research & Ideas

Book Excerpt: ‘Collective Genius’

making great films. No one voice dominated, as often happened at other studios. Another major shortcoming of the diagram in figure 1-1 is that it fails to convey how collaborative the process of making a CG film at Pixar actually was.... View Details

Keywords: by Linda Hill; Entertainment & Recreation

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

managers can team with creative talent in six "culture industries": Fashion, publishing, art/architecture/design, film, music, and food. Her subjects include fashion pioneer Chanel, publishers Penguin and Atavist, film icons... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

September 2003 (Revised January 2004)
Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs

The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details

Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry

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Article

Hollywood on the Yellow Sea

By: Willy C. Shih and Henry McGee

Wang Jianlin, one of China's richest men, is creating a rival to the American dream factory, from scratch. View Details

Keywords: Competition; Film Entertainment; Entertainment and Recreation Industry; China; United States

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17 Jul 2007
First Look

First Look: July 17, 2007

explains how management challenges differ for proprietary and shared platform during subsequent life-cycle stages: network mobilization and platform maturity. Download the paper: http://www.hbs.edu/research/pdf/07-105.pdf Film Rentals and... View Details

Keywords: Martha Lagace

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

of Fujifilm, a company approaching its 75th anniversary. In Fujifilm: A Second Foundation, a case coauthored with HBS associate professor Giovanni Gavetti and Yaichi Aoshima of Hitotsubashi University, Tripsas presents the instructive dilemma faced by Fujifilm as its... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

September 2004 (Revised February 2010)
Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington

Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details

Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry

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01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

HBS's Educational Technology Group. “The idea that you might offshore the reading of radiology films would have been unthinkable 25 years ago.” Each team assessed the potential offshorability of 20 occupations. (The positions of financial... View Details

Keywords: by Julia Hanna

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

percent over the 2002-2007 period. Since 2000, the annual release of new albums has more than doubled, and worldwide feature film production since 2003 is up by more than 30 percent. How markets for complementary goods (such as concerts,... View Details

Keywords: Re: Multiple Faculty

08 May 2012
First Look

First Look: May 8

thought (versus conscious thought) would reduce frequency of intrusions from an analogue trauma film. Participants viewed a distressing film and were subsequently instructed to think about the film... View Details

Keywords: Carmen Nobel

27 Jan 2009
First Look

First Look: January 27, 2009

documents/opim/seminars/Steffenson_McElheran_JMP_011408.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Publication:Management Science (in... View Details

Keywords: Martha Lagace

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

return, many of Tongal's members have done quite well. In addition to a vast array of marketing videos, Tongal had seven films in the Sundance Film Festival this year, and 41 of its people earned more than... View Details

Keywords: by Dina Gerdeman