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  • October 2014 (Revised December 2016)
  • Case

NBCUniversal

By: Anita Elberse
In September 2014, Stephen Burke, chief executive officer at media and entertainment company NBCUniversal, has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media... View Details
Keywords: Business Conglomerates; Film Entertainment; Product Marketing; Entertainment and Recreation Industry; Media and Broadcasting Industry
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Elberse, Anita. "NBCUniversal." Harvard Business School Case 515-039, October 2014. (Revised December 2016.)
  • November 1995 (Revised March 2000)
  • Case

Jurassic Park

By: John A. Quelch
Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details
Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry
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Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
  • March 2011
  • Teaching Note

Hollywood in India: Protecting Intellectual Property (A) and (B) (TN)

By: Lakshmi Iyer
Teaching Note for 711017 and 711018. View Details
Keywords: Markets; Strategy; Intellectual Property; Crime and Corruption; Film Entertainment; Motion Pictures and Video Industry; India
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Iyer, Lakshmi. "Hollywood in India: Protecting Intellectual Property (A) and (B) (TN)." Harvard Business School Teaching Note 711-076, March 2011.
  • December 1994
  • Case

Being There: Sony Corporation and Columbia Pictures

By: Debora L. Spar
In September 1989, Sony Corp. of Japan bid $3.4 billion for Columbia Pictures. It was the highest bid ever by a Japanese company for any U.S. property. The case examines the validity of Sony's objectives in making this purchase, and also the political uproar that the... View Details
Keywords: Foreign Direct Investment; Film Entertainment; Entertainment and Recreation Industry; Japan; United States
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Spar, Debora L., and Julia Kou. "Being There: Sony Corporation and Columbia Pictures." Harvard Business School Case 795-025, December 1994.
  • 17 Aug 2011
  • Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt... View Details
Keywords: by Kim Girard; Motion Pictures & Video
  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

position in the market. Q: Do you have a favorite case? A: One of the cases I wrote is about BMW Films' award-winning marketing campaign. These were eight beautiful short films by famous directors, each less than ten minutes long, stuck... View Details
Keywords: by Garry Emmons; Service
  • July 2010
  • Teaching Note

Xanadu on Broadway

By: Anita Elberse
Teaching Note for 508062. View Details
Keywords: Leadership; Film Entertainment; Decision Choices and Conditions; Failure; Motion Pictures and Video Industry
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Elberse, Anita. "Xanadu on Broadway." Harvard Business School Teaching Note 511-033, July 2010.
  • September 2018
  • Supplement

AMC Entertainment: Creating a Spectacular Moviegoing Experience (B)

By: Henry McGee and Aldo Sesia
The (B) case describes how AMC reacted to the threat from the subscription service MoviePass and provides AMC’s second quarter fiscal year 2018 results. View Details
Keywords: Exhibitors; Movies; Film Entertainment; Competitive Strategy; Finance; Performance
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McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (B)." Harvard Business School Supplement 319-041, September 2018.
  • January 2006
  • Case

Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)

By: James K. Sebenius, Ellen Knebel and Erin Egan
Summarizes the background and career highlights of Jack Valenti, longtime head of the Motion Picture Association of America and the Motion Picture Association. Sets up three difficult negotiation challenges facing Valenti over a rating system for movies, the financial... View Details
Keywords: Decision Making; Film Entertainment; Television Entertainment; Negotiation; Problems and Challenges; United States
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Sebenius, James K., Ellen Knebel, and Erin Egan. "Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)." Harvard Business School Case 906-025, January 2006.
  • Article

Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood

By: Hong Luo and Laurina Zhang
Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new... View Details
Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change
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Luo, Hong, and Laurina Zhang. "Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood." Management Science 68, no. 2 (February 2022): 1278–1296.
  • 2022
  • Working Paper

Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo

By: Hong Luo and Laurina Zhang
How do the Harvey Weinstein scandal and #MeToo affect women’s likelihood of working in male-dominated domains and the types of ideas developed in Hollywood? To discern these events’ impact, we exploit the variation in whether a producer previously collaborated with... View Details
Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment
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Luo, Hong, and Laurina Zhang. "Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo." Harvard Business School Working Paper, No. 21-107, March 2021. (Revised December 2022.)
  • June 2018
  • Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
  • 09 Aug 2006
  • Research & Ideas

Career Advancement Without Experience

do I get there?" For their study, O'Mahony and Bechky surveyed two strikingly different groups: high-tech contractors and film crew members. While roles in the film industry tend to be more fixed—a key... View Details
Keywords: by Julia Hanna; Motion Pictures & Video; Technology
  • 03 Jul 2012
  • First Look

First Look: July 3

enhance earnings/share through share repurchase in an environment of low interest rates. Purchase this note:http://hbr.org/search/212101-PDF-ENG Cahiers du Cinéma and The French Film Industry Mukti Khaire, Elena Corsi, and Emilie... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2012
  • First Look

First Look: August 7

http://www.hbs.edu/research/pdf/13-008.pdf Risky Business: The Impact of Property Rights on Investment and Revenue in the Film Industry Authors:Venkat Kuppuswamy and Carliss Y. Baldwin Abstract Our paper tests a key prediction of property... View Details
Keywords: Sean Silverthorne
  • February 2004 (Revised September 2006)
  • Case

Finding a Response: Pixar and a Coy Story

Pixar, Inc. is the subject of an article that suggests its share price is currently overvalued. The article is picked up in summary by several wire services. Pixar's management must determine the appropriate public response. Its choices range from ignoring the article,... View Details
Keywords: Media; Animation Entertainment; Decision Making; Film Entertainment; Communication Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
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Miller, Gregory S. "Finding a Response: Pixar and a Coy Story." Harvard Business School Case 104-069, February 2004. (Revised September 2006.)
  • 07 Jan 2013
  • Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

managers can team with creative talent in six "culture industries": Fashion, publishing, art/architecture/design, film, music, and food. Her subjects include fashion pioneer Chanel, publishers Penguin and Atavist, film icons... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing
  • September 2003 (Revised January 2004)
  • Case

Giant Cinema

By: Malcolm P. Baker, Richard S. Ruback, Erik Stafford and Kathleen Luchs
The owner of Giant Cinema must decide whether to invest in a digital projector, a new technology for screening films, or purchase a traditional projector. The impact of the new technology is uncertain, and the case describes probabilities for different outcomes that... View Details
Keywords: Entrepreneurship; Film Entertainment; Technology Adoption; Financial Strategy; Investment; Outcome or Result; Risk and Uncertainty; Technology; Entertainment and Recreation Industry
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Baker, Malcolm P., Richard S. Ruback, Erik Stafford, and Kathleen Luchs. "Giant Cinema." Harvard Business School Case 204-052, September 2003. (Revised January 2004.)
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 13 Mar 2012
  • First Look

First Look: March 13

which was founded by actor/director Robert Redford to promote independent filmmaking. Started as a "Lab" where independent filmmakers could work on their film projects, the Institute soon expanded to organize the Sundance View Details
Keywords: Sean Silverthorne
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