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Show Results For
- All HBS Web
(577)
- News (239)
- Research (209)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
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- 08 Mar 2016
- First Look
March 8, 2016
that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from restaurant decisions to voting behavior. These findings often leverage unique data sets and methods ranging from... View Details
Keywords: Sean Silverthorne
- 01 Nov 2016
- First Look
First Look - November 1, 2016
to project the number of new users eSig will acquire in Q1 2016 and recommend how much they should spend during the quarter on each major marketing channel (e.g., Facebook ads, Google ads, content marketing, etc.). Note: the name and... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44784 Cases & Course Materials Harvard Business School Case 413-068 OrganJet and GuardianWings No abstract available. Purchase this case: http://hbr.org/search/413068-PDF-ENG Harvard Business School Case 513-060... View Details
Keywords: Sean Silverthorne
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
Dukakis: "We put all the hate groups into one pot and let it boil." That brings us back to the messenger. Anger attracts, but does it sell? Clearly, Trump's marketing has worked on some levels. Hillary Clinton has 3.5M Facebook... View Details
- 15 Oct 2024
- Research & Ideas
We Have Better Ways to Break Habits Than Willpower. Why Don't We Use Them?
when people everywhere are struggling to turn away from the infinite scroll of TikTok videos and Facebook posts, spending more than two hours browsing social media each day. “We know these kinds of strategies are helpful, and we know they... View Details
Keywords: by Michael Blanding
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
element is one of the things we focus on, because it is really fundamental.” Should regulators step in? As Google and Facebook face threats of antitrust action, issues related to the digital economy, including online pricing, are drawing... View Details
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
than those who dress conventionally. “You're saying, 'I'm so autonomous and successful that I can afford to dress in a nonconforming way'” Think Facebook CEO Mark Zuckerberg in his hoodie, or the late Apple CEO Steve Jobs in black... View Details
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
offer the same benefits. While use of social platforms has increased during the pandemic, with Facebook traffic rising by 50 percent in some countries, people don’t get a boost of oxytocin from these interactions. Seeing random photos of... View Details
Keywords: by Dina Gerdeman and Danielle Kost
- 02 Sep 2014
- Research & Ideas
Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping
what could become a wildly successful company, but I also want to make sure my kids have health insurance. If I have this outside option, if I have access to public health insurance, then I'm more likely to join. The founders of the next Google or View Details
- 21 Oct 2024
- Research & Ideas
What Happens in Vegas Could Shape the Metaverse
constraints, Stephenson believed a digital world could be truly limitless. Chatter about the metaverse peaked in late 2021, almost three decades after Stephenson’s novel was published, when Mark Zuckerberg announced he would build the virtual world and change his... View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
2016 announcement ramified differently. Days later, then-presidential candidate Donald Trump referenced the relocation in a Facebook post. Soon, Carrier’s plan became a touchtone to Trump’s anti-globalization and anti-free trade campaign... View Details
Keywords: Sean Silverthorne
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
in the near future? Purchase this case:https://hbsp.harvard.edu/product/719018-PDF-ENG Harvard Business School Case 318-145 Facebook Confronts a Crisis of Trust No abstract available. Purchase this... View Details
Keywords: Dina Gerdeman
- 11 Jan 2011
- First Look
First Look: Jan. 11
design business models to generate winner-take-all effects similar to the network externalities that high-tech companies such as Microsoft, eBay, and Facebook often create. A good business model creates virtuous cycles that, over time,... View Details
Keywords: Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men... View Details
- 05 Aug 2008
- First Look
First Look: August 5, 2008
stalled around mid-2007, just a few months after Facebook had released its programming platform which allowed outside programmers to build applications using its social network data. The wealth of new applications on View Details
Keywords: Martha Lagace
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
In a well-marked line from the movie The Social Network, Facebook founder Mark Zuckerberg turns to the Winklevoss twins, who are suing him for stealing their invention, and says: "If you guys were the inventors of Facebook, you'd... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
could develop new capabilities to sustain its growth miracle and entry into new technologies, expansion into B2B businesses, and internationalization. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717500-PDF-ENG Harvard Business School Case 717-473 View Details
Keywords: Sean Silverthorne
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
as Facebook and MySpace (and in South Korea, Cyworld), the business viability of these sites remains in question. While many sites are attempting to follow Google and generate revenues from advertising, will advertising be effective? If... View Details
Keywords: by Staff
- 19 Jan 2011
- First Look
First Look: Jan. 18
retention Pincus faced the choice between deepening commitment to Facebook or developing its own distribution channels. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710464-PDF-ENG CME Group Forest Reinhardt and James... View Details
Keywords: Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms View Details
Keywords: Sean Silverthorne