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- All HBS Web (301)
- Faculty Publications (49)
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- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
contribute to what we call the psychology of price. You can take the very same physical price and break it up into parts, bundle it with other items, ask for payment early, or ask for payment late, and change consumers'' perceptions of...
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by Manda Mahoney
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
a number of unintended consequences can overshadow these positive effects for the retailer. First, loyalty programs can negatively influence the consumer's price perception of retailers. This conclusion directly follows from the arguments...
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- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
Markets oral history database at the Harvard Business School to examine business leaders’ perceptions of political risk over time between the 1970s and the present day, employing NVivo coding of the dataset to move beyond simple...
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Dina Gerdeman
- 30 Jul 2013
- First Look
First Look: July 30
Rucker Abstract—Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape View Details
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Anna Secino
- 03 Apr 2006
- Research & Ideas
The Competitive Advantage of Global Finance
As waves of globalization wash across the business world, tremendous new opportunities for financing and investment present themselves to savvy enterprises. In a new casebook, HBS professor Mihir A. Desai discusses the numerous challenges and opportunities View Details
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
Business School Press), a new book by HBS professor Dorothy Leonard and Professor Walter Swap of Tufts University. The authors not only disprove the stereotypical perception of group creativity as an oxymoron but show how the group...
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by Laurie Joan Aron
- 28 May 2013
- First Look
First Look: May 28
individual differences in social dominance orientation-a preference for group-based hierarchy and inequality-interacts with perceptions of socioeconomic threat to influence the use of hypodescent in categorizing half-Black, half-White...
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Sean Silverthorne
- 20 Aug 2013
- First Look
First Look: August 20
narratives and frames that influence the perception of green building; and future directions for the theory and practice of sustainable construction. The essays offer uniquely multidisciplinary insights into the transformative potential...
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Anna Secino
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
ignoring—advice from others. Across six studies, we find that advisors interpersonally penalize those who ignore their advice. This effect stems from both harsher perceptions of the advice seeker as well as a decrease in advisors’ sense...
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Sean Silverthorne
- 06 Mar 2013
- What Do You Think?
Who Should Manage Our Work Time?
Summing Up Who Will Save Us From Our Work Habits? We have a problem in the workplace. Some of it is being forced upon us by forces in society. Some of it is of our own making. But we face increasing challenges in managing our work time...
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by James Heskett
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
professor Bharat Anand give students an introduction to the book publishing business and the emerging landscape of e-readers before presenting them with the conundrums that face Random House CEO Markus Dohle (Dohle succeeded Olson in...
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- 13 Oct 2003
- Research & Ideas
Negotiating Challenges for Women Leaders
are situations in which you can reposition the bargaining in a way that is not gendered. For example, if I see an opportunity for leadership, and believe that in that position of leadership I can attain additional value for those who would be working with me, then I...
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by Martha Lagace
- 20 May 2014
- First Look
First Look: May 20
was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the shrinking differentiation opportunity provided by the boutique hotel positioning, consumers' negative View Details
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Sean Silverthorne
- 17 Sep 2013
- First Look
First Look: September 17
networks historically provided (e.g., information about potential workers, monitoring, and reputation foundations). Publisher's link: http://www.people.hbs.edu/wkerr/Ghani_Kerr_Stanton_MSCI_OdeskDiaspora-8-26-13.pdf September 2013 Frontiers in View Details
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Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
strategic use of first-party content by two-sided platforms is driven by two key factors: the nature of buyer and seller expectations (favorable versus unfavorable) and the nature of the relationship between first-party content and third-party content (complements or...
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Carmen Nobel
- 24 Jan 2012
- First Look
First Look: Jan. 24
Cheltenham: Edward Elgar Publishing, 2012 Abstract Due to its clandestine nature, most of what we understand about corruption comes from survey evidence and self-reported perceptions of corruption: this limits both the range of questions...
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Sean Silverthorne
- 13 Oct 2003
- Research & Ideas
How to Pick Managers for Disruptive Growth
be energized by the opportunity to sell this product. Our corporate parents will bequeath gifts upon us such as overhead, planning requirements, and budgeting cycles. We will need to accept some and fend off others. We need to become profitable, and we must manage...
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by Michael Raynor
- 04 Mar 2014
- First Look
First Look: March 4
up, through acquisition, and through education. Sheds light on the complexities of the issue, highlighting the promise and the problems China faces in its quest to become the world's innovation leader. Publisher's link:...
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Sean Silverthorne
- 03 Jul 2012
- First Look
First Look: July 3
Centers and corporate GM. If they did the former, they might be faced with the perception that GMTCI was limited to back-office analysis for GM's products. But when Nanua put on his headquarters...
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Sean Silverthorne
- 23 Nov 2010
- First Look
First Look: November 23
credit because they have been taught that access to credit is welfare promoting. This perception emerged from a historical coalition between commercial banks and NGOs that promoted credit as the solution to a range of social ills. The...
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Sean Silverthorne