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(1,344)
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- Faculty Publications (160)
Show Results For
- All HBS Web
(1,344)
- People (8)
- News (394)
- Research (397)
- Events (2)
- Multimedia (6)
- Faculty Publications (160)
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- 18 Apr 2012
- Research & Ideas
HBS Cases: Who Controls Water?
Business Administration at Harvard Business School. Reinhardt led a discussion of the case recently in the MBA field study seminar Innovation in Business, Energy, and Environment, held in Harvard's Innovation Lab. The case was prepared by... View Details
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
Hakeem I. Belo-Osagie
Hakeem Belo-Osagie is an accomplished Nigerian professional and entrepreneur. He earned a degree in Political Philosophy and Economics from Oxford University as well as a law degree from Cambridge University and an MBA from Harvard Business School.
He is the... View Details
George Serafeim
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details
Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
- 03 Aug 2017
- Blog Post
“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”
Sometimes inspiration does come from the likeliest places. For Rahil Mehrotra, MBA 2018, it emerged from a combination of HBS courses and experiences: The Entrepreneurial Manager (TEM) course, the winter break Startup Boot Camp program, and most importantly, the View Details
Keywords: Entrepreneurship
- 21 May 2012
- Research & Ideas
OSHA Inspections: Protecting Employees or Killing Jobs?
measures. When he and colleague David I. Levine heard of a program at California OSHA to conduct randomized inspections of workplaces, they realized they had the perfect real-world experiment to settle the debate over workplace... View Details
Keywords: by Michael Blanding
- 24 Jun 2021
- Blog Post
Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class
The first MBA/MPP and MBA/MPA-ID joint degree programs are 10 years old! 89% of HBS | HKS joint degree alumni have told us that they worked in a role allowing usage of both degrees. Learn more about a few members from the Class of 2011... View Details
- 2019
- Working Paper
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also cooperate") in your 1990 book The Competitive Advantage of... View Details
Keywords: Re: Michael E. Porter
- June 2021
- Case
Acelero Learning
By: Mario Small, Kathleen L. McGinn, Amy Klopfenstein and Katherine Chen
In November 2020, Henry Wilde, co-founder and CEO of Acelero, Inc., must decide whether to change his company’s program model for delivering early childhood education to low-income children. One of the only for-profit Head Start providers in the United States, Acelero... View Details
Keywords: Early Childhood Education; Organizational Change and Adaptation; Growth and Development Strategy; Adoption; Customer Focus and Relationships; Operations; Education Industry; North and Central America; United States
Small, Mario, Kathleen L. McGinn, Amy Klopfenstein, and Katherine Chen. "Acelero Learning." Harvard Business School Case 921-029, June 2021.
- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
Dennis Campbell
Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details
Leonard A. Schlesinger
Leonard A. Schlesinger is Baker Foundation Professor at the Harvard Business School where he serves as Chair of the School’s Practice based faculty and faculty Chair of the MBA Field Global Immersion program. He has served as a member of the HBS faculty from 1978 to... View Details
- 21 Nov 2024
- Blog Post
Thoughts on the JD/MBA From a Recent Grad
Anne Deng graduated from Harvard’s JD/MBA program in 2023. Before starting the program, Anne worked at Morgan Stanley as an Investment Banking Analyst. During her studies, Anne spent her first summer at Partners Group, a private equity... View Details
- 24 Oct 2024
- Blog Post
Trailblazing Success with Global Reach and Impact: Scott Wallinger (AMP 82, 1979)
Learn about the career resources available to HBS alumni through HBS Career & Professional Development I didn’t have any formal business training when I came to Harvard Business School’s Advanced Management Program (AMP) Executive... View Details
- August 2017 (Revised August 2018)
- Case
Busbud: Building a Data Company
By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details
Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry
Datar, Srikant M., Alistair Croll, and Caitlin N. Bowler. "Busbud: Building a Data Company." Harvard Business School Case 118-011, August 2017. (Revised August 2018.)
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details
Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
Howard H. Stevenson
Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details
Keywords: broadcasting; communications; computer; construction; financial services; forest products; health care; high technology; industrial goods; insurance industry; investment banking industry; manufacturing; paper; professional services; real estate; service industry; software; venture capital industry
- 21 Mar 2019
- Blog Post
What I Didn't Know About HBS Faculty
college, I joined Saudi Aramco where I worked as a process engineer, and later as a project engineer, helping to build one of the largest petrochemical facilities in the world. While working at Saudi Aramco I was selected to join one of the Government Vision 2030... View Details