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      • November 2013 (Revised June 2014)
      • Case

      E-Cigarettes: Marketing Versus Public Health

      By: John A. Quelch and Margaret L. Rodriguez
      Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details
      Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry
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      Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)
      • Article

      Raising Capital Requirements: At What Cost?

      By: Malcolm Baker and Jeffrey Wurgler
      Since the financial crisis, bank capital positions have improved considerably. However, calls for heightened capital requirements have not abated. Federal Reserve Chair Ben Bernanke, Vice Chair Janet Yellen, and governors Daniel Tarullo and Jeremy Stein have all... View Details
      Keywords: Laws and Statutes; Capital; Banks and Banking; Banking Industry
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      Baker, Malcolm, and Jeffrey Wurgler. "Raising Capital Requirements: At What Cost?" Review of Financial Regulation Studies, no. 11 (Summer 2013): 4–6.
      • Article

      Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan

      By: Tom Nicholas and Hiroshi Shimizu
      Japan experienced a transformational phase of technological development during the late nineteenth and early twentieth centuries. We argue that an important, but so far neglected, factor was a developing market for innovation and a patent attorney system that was... View Details
      Keywords: Innovation; Patents; Innovation and Invention; Japan
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      Nicholas, Tom, and Hiroshi Shimizu. "Intermediary Functions and the Market for Innovation in Meiji and Taisho Japan." Business History Review 87, no. 1 (Spring 2013): 121–150.
      • February 2013 (Revised February 2017)
      • Case

      Iz-Lynn Chan at Far East Organization

      By: Linda A. Hill, Anthony J. Mayo and Dana M. Teppert
      Iz-Lynn Chan, assistant director of retail business group and service quality and vice president of Far East retail consultancy for Far East Organization, a private real estate developer group in Singapore, raises service standards in the company's hospitality... View Details
      Keywords: Hospitality; Organizational Change And Transformation; Leadership; Leading Change; Change Management; Service Industry; Singapore
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      Hill, Linda A., Anthony J. Mayo, and Dana M. Teppert. "Iz-Lynn Chan at Far East Organization." Harvard Business School Case 413-060, February 2013. (Revised February 2017.)
      • Article

      Beyond Magic Bullets: True Innovation in Health Care

      By: Vaibhav A. Narayan, Marco Mohwinckel, Gary Pisano, Michael Yang and Husseini Manji
      The molecular medicine revolution—based on advances in fields such as genomics and network modeling in the decade since the human genome sequence was completed—has changed the way we think about, study, and approach the development of novel therapies. However, these... View Details
      Keywords: Integration; Business Model; Organizational Structure; Health Care and Treatment; Innovation and Invention; Pharmaceutical Industry
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      Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji. "Beyond Magic Bullets: True Innovation in Health Care." Nature Reviews: Drug Discovery 12, no. 2 (February 2013): 85–86.
      • January 2013
      • Article

      Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges

      By: James K. Sebenius
      A long analytic tradition has explored the challenge of productively synchronizing "internal" with "external" negotiations, with a special focus on how each side can best manage internal opposition to agreements negotiated "at the table." Implicit in much of this work... View Details
      Keywords: James Baker; Internal Negotiation; Dispute Resolution; Bargaining; Two-level Games; Negotiation; Germany; United States
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      Sebenius, James K. "Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges." Negotiation Journal 29, no. 1 (January 2013): 7–21.
      • December 2012 (Revised April 2013)
      • Case

      Greencore

      By: David E. Bell and Natalie Kindred
      Patrick Coveney, CEO of Greencore, one of the top producers of private label prepared foods sold through UK grocery retailers, was assessing Greencore's growth options. Growth potential was limited in the UK, a mature market in which retailers were unlikely to grant... View Details
      Keywords: Agribusiness; Agriculture and Agribusiness Industry; United Kingdom; United States
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      Bell, David E., and Natalie Kindred. "Greencore." Harvard Business School Case 513-052, December 2012. (Revised April 2013.)
      • December 2012 (Revised August 2013)
      • Case

      Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

      By: Ray A. Goldberg and Lorin A. Fries
      Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural... View Details
      Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems and Challenges; Growth and Development Strategy; Agriculture and Agribusiness Industry; Health Industry
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      Goldberg, Ray A., and Lorin A. Fries. "Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)." Harvard Business School Case 913-406, December 2012. (Revised August 2013.)
      • 2012
      • Working Paper

      Level II Negotiations: Helping the Other Side Meet Its 'Behind the Table' Challenges

      By: James K. Sebenius
      A long analytic tradition explores the challenge of productively synchronizing "internal" with "external" negotiations, especially focusing on how each side can best manage internal opposition to agreements negotiated "at the table." Implicit in much of this work is... View Details
      Keywords: Negotiation; Conflict Management; Agreements and Arrangements; Government and Politics; Mathematical Methods; United States; Germany
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      Sebenius, James K. "Level II Negotiations: Helping the Other Side Meet Its 'Behind the Table' Challenges." Harvard Business School Working Paper, No. 13-004, July 2012.
      • June 2012 (Revised August 2013)
      • Case

      Driving Towards a Disruption?

      By: Willy Shih and William Noble
      As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details
      Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston
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      Shih, Willy, and William Noble. "Driving Towards a Disruption?" Harvard Business School Case 612-101, June 2012. (Revised August 2013.)
      • April 30, 2012
      • Article

      Innovators, Are You Applying the Wrong Lessons from Manufacturing?

      By: Don Reinertsen and Stefan Thomke
      Product developers can learn much from manufacturing, but many have gone too far in applying ideas that work in manufacturing to their realm. That’s because they have ignored some fundamental differences between the two disciplines. View Details
      Keywords: Innovation; Manufacturing; Innovation and Invention; Product Development
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      Reinertsen, Don, and Stefan Thomke. "Innovators, Are You Applying the Wrong Lessons from Manufacturing?" Harvard Business Review (website) (April 30, 2012).
      • 2012
      • Working Paper

      No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events

      By: Jiao Luo, Stephan Meier and Felix Oberholzer-Gee
      One of the benefits of Corporate Social Responsibility (CSR) programs, it has been argued, is that they build up a reservoir of public good will, shielding companies in times of trouble. In this paper, we test the view that CSR provides protection from public ire by... View Details
      Keywords: Corporate Social Responsibility and Impact; Crisis Management; Media; Newspapers; Business and Community Relations; Corporate Strategy
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      Luo, Jiao, Stephan Meier, and Felix Oberholzer-Gee. "No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events." Harvard Business School Working Paper, No. 12-091, April 2012.
      • March 2012
      • Case

      Schuberg Philis

      By: Thomas J. DeLong and Daniela Beyersdorfer
      The Dutch professional service firm Schuberg Philis has within a few years grown into a well-known player in the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the... View Details
      Keywords: Growth Management; Organizational Culture; Management Style; Alignment; Information Technology Industry; Netherlands
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      DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis." Harvard Business School Case 412-092, March 2012.
      • March 2012
      • Article

      Does America Really Need Manufacturing?

      By: Gary P. Pisano and Willy C. Shih
      Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to... View Details
      Keywords: Production; Geographic Location; Innovation and Invention; Competitive Advantage; Product Design; Risk Management; Manufacturing Industry; United States
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      Pisano, Gary P., and Willy C. Shih. "Does America Really Need Manufacturing?" Harvard Business Review 90, no. 3 (March 2012).
      • March 2012
      • Article

      Enriching the Ecosystem

      By: Rosabeth Moss Kanter
      To remain a leader in innovation, the United States needs the support of foundational institutions that help seed, grow, and renew enterprises. Historically, these institutions-such as universities, venture creators, labor markets, and job-training programs-have tended... View Details
      Keywords: Innovation and Invention; Organizations; Research and Development; Social and Collaborative Networks; Growth and Development Strategy; United States
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      Kanter, Rosabeth Moss. "Enriching the Ecosystem." Harvard Business Review 90, no. 3 (March 2012).
      • March 2012
      • Article

      Macroeconomic Policy and U.S. Competitiveness

      By: Richard H.K. Vietor and Matthew Weinzierl
      The United States is on a glide path to fiscal disaster, with experts projecting that the federal government will take in far less money than it spends-indefinitely. Our current fiscal policy is eroding competitiveness in several ways, and business conditions in the... View Details
      Keywords: Macroeconomics; Government and Politics; Financial Crisis; Policy; Competition; Public Administration Industry; United States
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      Vietor, Richard H.K., and Matthew Weinzierl. "Macroeconomic Policy and U.S. Competitiveness." Harvard Business Review 90, no. 3 (March 2012).
      • 2012
      • Case

      ChemChina

      By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
      ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
      Keywords: Reorganization; Strategy; China; China
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      McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina." Tsinghua University Case, 2012.
      • 2012
      • Teaching Note

      ChemChina (TN)

      By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
      ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
      Keywords: Reorganization; Strategy; China; China
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      McFarlan, F. Warren, Donghong Li, Lei Li, and Hong Zhang. "ChemChina (TN)." Tsinghua University Teaching Note, 2012.
      • December 2011 (Revised February 2013)
      • Case

      Branding Yoga

      By: Rohit Deshpande, Kerry Herman and Annelena Lobb
      Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the... View Details
      Keywords: Brands and Branding; Marketing
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      Deshpande, Rohit, Kerry Herman, and Annelena Lobb. "Branding Yoga." Harvard Business School Case 512-025, December 2011. (Revised February 2013.)
      • November 2011
      • Article

      KFC's Radical Approach to China

      By: David E. Bell and Mary L. Shelman
      Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters... View Details
      Keywords: Food; Food and Beverage Industry; China
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      Bell, David E., and Mary L. Shelman. "KFC's Radical Approach to China." Harvard Business Review 89, no. 11 (November 2011).
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