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  • All HBS Web  (11,696)
    • People  (96)
    • News  (4,331)
    • Research  (4,083)
    • Events  (80)
    • Multimedia  (276)
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  • 23 Mar 2018
  • Working Paper Summaries

Experience Markets: An Application to Outsourcing and Hiring

Keywords: by Christopher T. Stanton and Catherine Thomas
  • June 2025
  • Exercise

Full-Funnel Advertising on TikTok: An Experiment (Solution)

By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment (Solution)." Harvard Business School Exercise 525-067, June 2025.
  • September 2017 (Revised December 2017)
  • Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
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McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
  • 16 Oct 2008
  • Working Paper Summaries

Making the Gambler’s Fallacy Disappear: The Role of Experience

Keywords: by Gregory M. Barron & Stephen Leider
  • Fall 2018
  • Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
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Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
  • 07 Jul 2022
  • Blog Post

Pathlight: Reimagining the Developer Onboarding Experience

over one million unfilled engineering roles in the US and the average tenure is only two years. The stakes are higher than ever to retain and hire software talent. As we studied and experimented in the journey of bringing software... View Details

    Experimentation Works: The Surprising Power of Business Experiments

    * Top 10 Technology Books of 2020 (Forbes)
    * 10 Best Business Books of 2020 (Inc. Magazine)
    * Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
    * 9 Best Business Books for 2020... View Details

    • 04 Oct 2016
    • Blog Post

    The Peek Weekend Stem Cohort Experience

    out of your comfort zone and try something you never thought you would be good at. So take a chance! Apply! You truly have to experience the uniqueness of HBS for yourself. HBS Peek admissions does a great job of creating a well-rounded... View Details
    • 02 Nov 2023
    • Blog Post

    Getting a Peek Into the HBS Experience

    Massachusetts. In the following section, we present his insights and experiences during his participation in Peek. Why did you decide to participate in Peek? I discovered Peek through the MBA Admissions website. Since I intended to apply... View Details
    • 1994
    • Chapter

    International Experiences with Securities Transaction Taxes

    By: K. A. Froot and J. Campbell
    Keywords: Corporation Taxation; Interest Deductibility; Cost Of Capital; Corporate Finance; Accounting; Borrowing and Debt; Financing and Loans; Interest Rates
    Citation
    Related
    Froot, K. A., and J. Campbell. "International Experiences with Securities Transaction Taxes." In The Internationalization of Equity Markets, edited by J. Frankel, 277–308. University of Chicago Press, 1994. (Revised from NBER Working Paper No. 4587, December 1993; also featured in The NBER Digest, May 1994.)
    • March 23, 2009
    • Editorial

    Wanted: Elected Leaders with International Experience

    By: R. Dujarric and A. Zelleke
    Keywords: Leadership
    Citation
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    Dujarric, R., and A. Zelleke. "Wanted: Elected Leaders with International Experience." Christian Science Monitor (March 23, 2009).
    • 24 Apr 2018
    • News

    Why Too Much Experience Can Backfire

    • 06 Mar 2017
    • Video

    Experience The Senior Executive Leadership Program—India

    • Apr 03 2018
    • Testimonial

    Immersing Yourself in the Student Experience

    • Sep 25 2014
    • Testimonial

    Balancing Practical Experience with Powerful Frameworks

    • April 2021
    • Teaching Note

    Hot Wheels: Launching the Mixed-Play Experience

    By: Elie Ofek and Andres Terech
    Citation
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    Ofek, Elie, and Andres Terech. "Hot Wheels: Launching the Mixed-Play Experience." Harvard Business School Teaching Note 521-721, April 2021.
    • 05 Aug 2013
    • News

    To Buy Happiness, Purchase an Experience

    • 12 May 2020
    • News

    The Surprising Power of Business Experiments

    • Mar 06 2017
    • Short Film

    Experience The Senior Executive Leadership Program—India

    • April 2014
    • Article

    Awards Unbundled: Evidence from a Natural Field Experiment

    By: Nava Ashraf, Oriana Bandiera and Scott S. Lee
    Organizations often use non-monetary awards to incentivize performance. Awards may affect behavior through several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker... View Details
    Keywords: Social Comparison; Awards; Optimal Expectactions; Zambia; Status and Position; Performance Expectations; Motivation and Incentives; Health Care and Treatment; Health Industry; Zambia
    Citation
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    Ashraf, Nava, Oriana Bandiera, and Scott S. Lee. "Awards Unbundled: Evidence from a Natural Field Experiment." Journal of Economic Behavior & Organization 100 (April 2014): 44–63.
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