Expenditure - Publications - Faculty & Research

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

for the auction house, which must determine how to allocate marketing and other expenditures between buyers and sellers to attract new business. As more job seekers sign on to Monster.com, more employers are willing to be paying customers... View Details

Keywords: by Sarah Jane Gilbert; Web Services

12 Mar 2018
Op-Ed

Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist

the last three years, Exxon continues to invest heavily in capital expenditures around the world to discover and produce more oil and natural gas, yet it is continuously cutting its internal costs to be more efficient. Once companies fall... View Details

Keywords: by Bill George; Banking

Web

Business at the Base of the Pyramid - Course Catalog

the base of the pyramid encompasses 5.0 of the 7.5 billion people in the world. In most nations, it accounts for the largest aggregate expenditure of the economy, yet continues to be significantly underserved. This makes possible... View Details

02 Jan 2020
Op-Ed

Medicare for All or Public Option: Can Either Heal Health Care?

charge, gives away an average $310,000 in benefits over what the typical member has purchased. Not surprisingly, this Ponzi scheme collects far less of the taxes and premiums necessary to fund it. "Medicare’s leverage helps eliminate the one-third of health care... View Details

Keywords: by Regina E. Herzlinger and James Wallace; Health; Public Administration

01 Sep 2006
News

Innovative Loan Fund Yields Big Returns

Through its use of Harvard’s innovative Green Campus Loan Fund, HBS has cut energy expenditures and provided a model for conservation-minded schools around the University to follow. The loan fund provides capital for projects that reduce... View Details

Keywords: Paul Massari; Construction of Buildings; Construction; Business Schools & Computer & Management Training; Educational Services

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

(CRM) planning by helping to segment the customer base by their profitability to the firm, so that managers can increase or decrease marketing expenditures to a particular segment. It provides specific advice on how much to spend to... View Details

Keywords: by Sarah Jane Gilbert

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

company's stakeholders. Efforts are focused on a single, global corporate brand rather than individual product brands. The payback on marketing expenditures is measured rigorously to the satisfaction of the hard-nosed engineers and... View Details

Keywords: by John Quelch; Consumer Products

06 Jan 2003
Research & Ideas

Why Expensing Options Doesn’t Solve the Problem

on reported cash flows. Those analysts who took WorldCom's reported income as proof that it was doing well would have come closer to the truth if they had simply calculated free cash flows. Then they would have seen the capital View Details

Keywords: by William Sahlman

23 Mar 2003
Research & Ideas

Putting the Project Puzzle Together

McFarlan: Fifty percent of all capital investment today is being done in IT projects. The way this money is spent deeply impacts the organization's future. It is because of the size of investment as a percentage of capital expenditure... View Details

Keywords: by Martha Lagace

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive force in marketing. Worldwide... View Details

Keywords: by John Quelch; Sports

19 Feb 2013
First Look

First Look: Feb. 19

PublicationsLabor Regulations and European Venture Capital Authors:Bozkaya, Ant, and William R. Kerr Publication:Journal of Economics & Management Strategy Abstract European nations substitute between employment protection regulations and labor market View Details

Keywords: Sean Silverthorne

Web

Propose an Independent Project | MBA

should be agreed to by the organizations and the student team before the project is underway. While students are not compensated for independent projects, sponsoring organizations may reimburse students for some incidental expenditures... View Details

06 May 2002
What Do You Think?

What’s Driving the “New Marketing?”

value. This work focuses on gaining the "permission" of customers to sell to them, customer retention and loyalty, the capture of lifetime value, and marketing expenditures as investments. Everything happens faster. And, among... View Details

Keywords: by James Heskett

01 Jun 2020
News

Staying the Course

opportunity amid countless obstacles. The sale of ed tech products has been on the rise in recent years—with an estimated $150 billion in global expenditures on digital learning in 2018, a number predicted, pre-pandemic, to double by... View Details

Keywords: April White; online education

12 Jan 2010
First Look

First Look: Jan. 12

http://papers.nber.org/papers/W15551 Labor Regulations and European Private Equity Authors:Ant Bozkaya and William R. Kerr Abstract European nations substitute between employment protection regulations and labor market expenditures (e.g.,... View Details

Keywords: Martha Lagace

Web

Field Course: Business of the Arts - Course Catalog

sample syllabus for this course Overview The nonprofit arts and culture industry generates more than $166.billions of economic activity in the US—approximately $64 billion in spending by arts and cultural organizations and an additional $103 billion in event-related... View Details

30 Dec 2013
HBS Case

HBS Cases: What Warren Buffett Saw in Newspapers

owned interests in TV broadcasting and digital media, was carrying high levels of debt despite deep workforce and capital expenditure cuts. It was a situation that led its CFO to express doubt that Media General could remain in compliance... View Details

Keywords: by Deborah Blagg; Journalism & News; Publishing

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of promotional spending by pharmaceutical firms. DTCA accounts for... View Details

Keywords: by Manda Salls

22 Oct 2013
First Look

First Look: October 22

expenditures on teammates lead to better performance in both sports teams in Canada and pharmaceutical sales teams in Belgium. These results suggest that a minor adjustment to employee bonuses-shifting the focus from the self to... View Details