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  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

data programmers on staff and everyone else.” Where we are going next? The next step in sentiment analysis, says Teodorescu, is into consumer products. “In the next five years, this will be available in your Fidelity account,” Teodorescu... View Details
Keywords: by Michael Blanding; Information Technology
  • 21 Mar 2014
  • Blog Post

East Asia MBA Market Update

retail, consumer goods, and technology companies. Private equity opportunities have generally decreased and although a lot of money has been raised in Asia, much has yet to be invested. According to Private Equity International there’s... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 29 Jun 2016
  • Blog Post

Emerging Into Singapore

I arrived to Singapore with little expectations of what the city, office, culture, and people would be like. I was excited to start, but like a cub stepping out for the first time, I was anxious about jumping into the real world in a new... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail
  • 2009
  • Article

Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric

By: Jolie M. Martin, John Beshears, Katherine L. Milkman, Max H. Bazerman and Lisa Sutherland

Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details

Keywords: Judgments; Food; Nutrition; Labels; Knowledge Use and Leverage; Demand and Consumers; Measurement and Metrics; Mathematical Methods
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  • 21 Jan 2014
  • First Look

First Look: January 21

increase performance while social comparison reduces it, especially for low-ability trainees. These effects appear when treatments are announced and persist through training. The findings are consistent with a model of optimal View Details
Keywords: Sean Silverthorne
  • April 2020
  • Background Note

U.S. Food Retail During the Pandemic: March 2020

By: José B. Alvarez and Natalie Kindred
This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply... View Details
Keywords: Coronavirus Pandemic; Risk and Uncertainty; Risk Management; Food; Supply Chain; Consumer Behavior; Demand and Consumers; Trade; Crisis Management; Health Pandemics; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
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  • 24 Sep 2007
  • Research & Ideas

The FDA: What Will the Next 100 Years Bring?

The U.S. Food and Drug Administration, which was created by the passage of the 1906 Federal Food and Drugs Act, regulates companies and industries accounting for one-quarter of all consumer spending, roughly $1.5 trillion worth of View Details
Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 04 Jul 2011
  • Research & Ideas

Making the Case for Consumer-Driven Health Care

millions of middle-class Americans to receive Medicaid. It's also expected that the creation of so-called Obamacare will be a front-and-center issue debated in the 2012 presidential election. This growing awareness that our current system... View Details
Keywords: by Carmen Nobel; Health
  • 11 Nov 2014
  • First Look

First Look: November 11

example, revenue from its jet engines is tied to reduced downtime and miles flown over the course of a year. After just three years, GE is generating more than $1.5 billion in incremental income with digitally enabled, outcomes-based business models. The company View Details
Keywords: Sean Silverthorne
  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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  • 12 Jan 2016
  • First Look

January 12, 2016

and minimizes the expected time to detection under a pre-specified alternative hypothesis. We apply our method to a model in which the interdependency among the multiple adverse events is captured by a Cox proportional hazards model with... View Details
Keywords: Carmen Nobel
  • July 2009
  • Article

Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect

By: C. K. Morewedge, L. L. Shu, D. T. Gilbert and T. D. Wilson
People typically demand more to relinquish the goods they own than they would be willing to pay to acquire those goods if they didn't already own them (the endowment effect). The standard economic explanation of this phenomenon is that people expect the pain of... View Details
Keywords: Value; Judgments; Consumer Behavior; Attitudes
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  • 12 Oct 1999
  • Research & Ideas

Where Main Street Meets Wall Street

free, the more consumers expect to get for free." And with consumer expectations high, the already crowded and competitive mutual fund... View Details
Keywords: by Garry Emmons; Financial Services
  • August 2018 (Revised September 2018)
  • Case

Predicting Purchasing Behavior at PriceMart (A)

By: Srikant M. Datar and Caitlin N. Bowler
This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details
Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
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  • 14 Jul 2009
  • First Look

First Look: July 14

depends on whether its rival is expected to obtain this information in equilibrium. Consequently, one firm may forgo market research even though its rival conducts such research and learns the true state of demand. We examine both... View Details
Keywords: Martha Lagace
  • 22 Oct 2018
  • Blog Post

HBS Marketing Club Presents: The Brand Summit

and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly they can adapt and reassess... View Details
Keywords: All Industries
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

World by Rachel Layne 04 JUN 2024 | Research & Ideas Consumers expect companies to do everything they can to protect their personal data, but breaches continue to happen at an alarming rate. Eva Ascarza and... View Details
  • 2016
  • Article

Buying to Blunt Negative Feelings: Materialistic Escape from the Self

By: Grant Edward Donnelly, Masha Ksendzova, Ryan Howell, Kathleen Vohs and Roy F. Baumeister
We propose that escape theory, which describes how individuals seek to free themselves from aversive states of self-awareness, helps explain key patterns of materialistic people’s behavior. As predicted by escape theory, materialistic individuals may feel dissatisfied... View Details
Keywords: Materialism; Escape; Self; Negative Emotions; Self-awareness; Emotions; Consumer Behavior; Identity; Motivation and Incentives
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  • Web

Faculty & Research

attractiveness of visiting other stores, and expectations about future brand availability. Health Care Initiative Standing on the Shoulders of Science By: Joshua Lev Krieger , Monika Schnitzer and Martin Watzinger Today’s innovations rely... View Details
  • 24 Jul 2019
  • Blog Post

Growing the Seeds of an Early-Stage Startup

It all started with a cold LinkedIn mail to Aaron Gailmor, the founder of Brass Roots, an early-stage startup that I happened upon while tracking Expo West 2019 (World's largest natural, organic and healthy products event) with a classmate. I had no View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail