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  • All HBS Web  (806)
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    • News  (184)
    • Research  (526)
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    • Multimedia  (4)
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Show Results For

  • All HBS Web  (806)
    • People  (6)
    • News  (184)
    • Research  (526)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (357)
← Page 10 of 806 Results →
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

future others will share their view than to believe that future others will have an opposing view (e.g., opposition to President Trump). Six studies demonstrated this belief in a favorable future (BFF) for political views, scientific beliefs, and View Details
Keywords: Sean Silverthorne
  • October 2007 (Revised December 2007)
  • Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind
Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
  • July 2011 (Revised October 2011)
  • Case

Lady Gaga (A)

By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but... View Details
Keywords: Employee Relationship Management; Marketing Strategy; Product; Product Development; Business and Stakeholder Relations; Creativity; Music Industry
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Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
  • August 2011 (Revised October 2011)
  • Supplement

Lady Gaga (B)

By: Anita Elberse and Michael Christensen
In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details
Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry
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Elberse, Anita, and Michael Christensen. "Lady Gaga (B)." Harvard Business School Supplement 512-017, August 2011. (Revised October 2011.)

    Jeremy Yang

    Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
    Keywords: entertainment; entertainment; entertainment; entertainment; entertainment
    • November 2018
    • Case

    The Bundesliga in the U.S.

    By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
    The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details
    Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
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    Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
    • February 2000 (Revised May 2001)
    • Case

    BET.com

    By: Thomas R. Eisenmann and Pauline M Fischer
    Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
    Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
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    Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
    • June 2007 (Revised March 2011)
    • Case

    The CW: Launching a Television Network

    By: Anita Elberse and S. Mark Young
    In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
    Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
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    Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
    • 26 Sep 2011
    • HBS Case

    HBS Cases: Lady Gaga

    feel a sense of ownership," Carter says about Lady Gaga's fans. "They rally around her." For entertainment executives reflecting on how the digital age is changing the ways they market their... View Details
    Keywords: by Carmen Nobel; Entertainment & Recreation; Entertainment & Recreation
    • February 2002 (Revised October 2005)
    • Case

    BMWFilms

    By: Youngme E. Moon and Kerry Herman
    Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
    Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
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    Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
    • 25 Nov 2013
    • News

    Blockbluster

    • May 2016 (Revised September 2016)
    • Case

    Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

    By: Rajiv Lal and Gamze Yucaoglu
    In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details
    Keywords: Customer Experience; Customer Service; Hotel Industry; Emerging Market; Customer Focus; Leading Growth; Feedback Culture; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Hillside; HBC; Turkey; Vacation; Customer Relationship Management; Quality; Employee Relationship Management; Service Operations; Organizational Culture; Customer Satisfaction; Selection and Staffing; Service Delivery; Competitive Advantage; Emerging Markets; Growth and Development; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Turkey
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    Lal, Rajiv, and Gamze Yucaoglu. "Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean." Harvard Business School Case 516-110, May 2016. (Revised September 2016.)
    • 20 Aug 2024
    • Cold Call Podcast

    Angel City Football Club: A New Business Model for Women’s Sports

    Keywords: Re: Jeffrey F. Rayport; Entertainment & Recreation; Entertainment & Recreation
    • March 2012
    • Case

    Angry Birds

    By: Sunil Gupta and Dharmishta Rood
    Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details
    Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland
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    Gupta, Sunil, and Dharmishta Rood. "Angry Birds." Harvard Business School Case 512-033, March 2012.
    • 30 Nov 2021
    • Cold Call Podcast

    TikTok: Super App or Supernova?

    Keywords: Re: Jeffrey F. Rayport; Technology
    • January 2020 (Revised July 2020)
    • Supplement

    MoviePass: The 'Get Big Fast' Strategy

    By: Benjamin C. Esty and Daniel Fisher
    In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details
    Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Business Strategy; Value Creation; Consolidation; Cash Flow; Growth Management; Business Startups; Entrepreneurship; Disruptive Innovation; Mobile Technology; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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    Esty, Benjamin C., and Daniel Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Spreadsheet Supplement 720-854, January 2020. (Revised July 2020.)
    • 07 Apr 2020
    • Research & Ideas

    What Customers Need to Hear from You During the COVID Crisis

    As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing... View Details
    Keywords: by Jill Avery and Richard Edelman
    • November 2004 (Revised May 2005)
    • Case

    Marvel Enterprises, Inc.

    By: Anita Elberse
    The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
    Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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    Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
    • March 2024 (Revised April 2024)
    • Case

    Angel City Football Club: Scoring a New Model

    By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
    In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such... View Details
    Keywords: Sports; Entertainment; Entrepreneurship; Brands and Branding; Venture Capital; Business Model; Corporate Strategy; Digital Marketing; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California; Los Angeles
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    Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "Angel City Football Club: Scoring a New Model." Harvard Business School Case 824-192, March 2024. (Revised April 2024.)
    • 20 Aug 2024
    • Interview

    Angel City Football Club: A New Business Model for Women’s Sports

    By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
    Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details
    Keywords: Brands and Branding; Gender; Franchise Ownership; Business Model; Sports Industry
    Citation
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    "Angel City Football Club: A New Business Model for Women’s Sports." Cold Call (podcast), Harvard Business Review Group, August 20, 2024. (Interviewed by Brian Kenny.)
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