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  • All HBS Web  (693)
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    • Research  (297)
    • Multimedia  (6)
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  • March 2025
  • Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
  • November 2016 (Revised May 2017)
  • Case

The Black List

By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details
Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States
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McGee, Henry, and Sarah McAra. "The Black List." Harvard Business School Case 317-027, November 2016. (Revised May 2017.)
  • October 1993 (Revised October 1996)
  • Case

Paragould City Cable

By: Willis M. Emmons III
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
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Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
  • July 2008 (Revised January 2010)
  • Case

PCCW now

By: Andrei Hagiu and Waishun Lo
In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details
Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Hong Kong
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Hagiu, Andrei, and Waishun Lo. "PCCW now." Harvard Business School Case 709-405, July 2008. (Revised January 2010.)
  • June 2020
  • Supplement

Comcast Corporation (B)

By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee
The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription... View Details
Keywords: Cable Television; Industry Evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry
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Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation (B)." Harvard Business School Supplement 720-481, June 2020.
  • September 2007 (Revised September 2007)
  • Teaching Note

RealNetworks Rhapsody (TN)

By: Thomas R. Eisenmann
Keywords: Media; Media and Broadcasting Industry; Media and Broadcasting Industry
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Eisenmann, Thomas R. "RealNetworks Rhapsody (TN)." Harvard Business School Teaching Note 808-069, September 2007. (Revised September 2007.)
  • 1998
  • Working Paper

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: Thomas R. Eisenmann
Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
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Eisenmann, Thomas R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Harvard Business School Working Paper, No. 99-050, October 1998.
  • November 1983
  • Case

Cablevision of Boston

By: Howard H. Stevenson
Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry
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Stevenson, Howard H. "Cablevision of Boston." Harvard Business School Case 384-130, November 1983.
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

quite risky—a few blockbuster flops can bring a company to ruin—the strategy is the best bet for entertainment companies to succeed over the long run, according to Anita Elberse, the Lincoln Filene Professor of Business Administration at... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • April 2001 (Revised August 2002)
  • Case

Frasier (B)

By: Guhan Subramanian and Michelle Kalka
Supplements the (A) case. View Details
Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry
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Subramanian, Guhan, and Michelle Kalka. "Frasier (B)." Harvard Business School Case 801-448, April 2001. (Revised August 2002.)
  • December 2003
  • Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely
The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details
Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry
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Anand, Bharat N., and Catherine M. Conneely. "Fox Bids for the NFL-1993." Harvard Business School Case 704-443, December 2003.
  • August 1991 (Revised February 1992)
  • Case

Gain Sharing at Star Cablevision Group

By: Leonard A. Schlesinger and Sarah Ann Greene
Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Television Entertainment; Compensation and Benefits; Media and Broadcasting Industry
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Schlesinger, Leonard A., and Sarah Ann Greene. "Gain Sharing at Star Cablevision Group." Harvard Business School Case 692-012, August 1991. (Revised February 1992.)
  • September 2015 (Revised June 2017)
  • Case

Futbol Club Barcelona

By: Anita Elberse
In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Barcelona
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Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
  • 1992
  • Article

Public Policy and the Evolution of Cable Television, 1950-90

By: Willis Emmons
Keywords: Entertainment; Policy; Media and Broadcasting Industry
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Emmons, Willis. "Public Policy and the Evolution of Cable Television, 1950-90." Business and Economic History 21 (1992): 182–191.
  • June 2008 (Revised October 2008)
  • Background Note

Primer on the U.S. Television Industry

This case provides background on the U.S. TV industry at the end of the 20th century. View Details
Keywords: History; Television Entertainment; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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Wei-Skillern, Jane, and Sonia Marciano. "Primer on the U.S. Television Industry." Harvard Business School Background Note 308-128, June 2008. (Revised October 2008.)
  • Article

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: T. R. Eisenmann
Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
Citation
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Eisenmann, T. R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Business History Review 74, no. 1 (Spring 2000).
  • April 2010 (Revised June 2011)
  • Background Note

Television Competes for a Digital Audience

By: Stephen P. Bradley and Nancy Bartlett
In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online... View Details
Keywords: Television Entertainment; Marketing Strategy; Media and Broadcasting Industry
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Bradley, Stephen P., and Nancy Bartlett. "Television Competes for a Digital Audience." Harvard Business School Background Note 710-476, April 2010. (Revised June 2011.)
  • September 1994 (Revised January 1997)
  • Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details
Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry
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Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (A)." Harvard Business School Case 395-053, September 1994. (Revised January 1997.)
  • 1998
  • Article

Governance and Risk Taking in the U.S. Cable Television Industry

By: T. R. Eisenmann
Keywords: Governance; Risk and Uncertainty; Television Entertainment; Media and Broadcasting Industry
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Eisenmann, T. R. "Governance and Risk Taking in the U.S. Cable Television Industry." Academy of Management Best Paper Proceedings (1998).
  • 1998
  • Working Paper

Organizational Form and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann
Keywords: Risk Management; Organizational Design; Television Entertainment; Media and Broadcasting Industry; United States
Citation
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Eisenmann, Thomas R. "Organizational Form and Risk Taking in the U.S. Cable Television Industry." Harvard Business School Working Paper, No. 99-004, July 1998.
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