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Employment Data All Industries Employment Data All Industries All Industries Select an Industry to Access Additional Detail Pages: All Industries All Industries Consulting Consumer Products Entertainment /... View Details

September 2022 (Revised November 2023)
Case

Wordle

By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano

After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details

Keywords: Games; Innovation; General Management; Mergers and Acquisitions; Trends; Entrepreneurship; Bids and Bidding; Consumer Behavior; Entertainment and Recreation Industry; Entertainment and Recreation Industry

May 2016 (Revised September 2016)
Case

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

By: Rajiv Lal and Gamze Yucaoglu

In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details

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Entrepreneurship - Recruiting

Salary $160,000 Industries Consumer Products 3% Entertainment / Media 3% Financial Services 7% Health Care 17% Manufacturing 8% Nonprofit /... View Details

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02163 Visit our Support Site or Contact Us Doctoral Programs Wyss House Soldiers Field Boston, MA 02163 +1.617.495.6101 Email: doctoralprograms@hbs.edu Alumni +1.617.495.6890 alumni@hbs.edu Baker Library / Bloomberg Center +1.617.495.6040... View Details

November 2000 (Revised October 2005)
Case

TiVo

TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details

Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry

21 Apr 2023
Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

attention share it captures, understanding why consumers engage with digital products is important beyond this market—for instance, gambling-like motives also drive media and entertainment consumption.”... View Details

Keywords: by Scott Van Voorhis; Media & Broadcasting; Media & Broadcasting

October 2009 (Revised March 2012)
Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld

How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details

Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Media and Broadcasting Industry

March 2003 (Revised November 2005)
Case

Bertelsmann AG

By: Bharat N. Anand, Michael G. Rukstad and Christoph Kostring

On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media... View Details

Keywords: Business Conglomerates; Corporate Strategy; Entertainment; Media; Change Management; Integration; Resignation and Termination; Private Ownership; Initial Public Offering; Business Units; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany

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Employment Data Trends

Employment Data Trends Employment Data Trends Trends Career Data Internship Data Trends by Industry 2020 2021 2022 2023 2024 Consulting 24% 23% 26% 25% 18% Consumer Products 3% 3% 3% 4% 3% Entertainment /... View Details

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

May 2004 (Revised March 2005)
Case

Music Downloads

By: David B. Yoffie and Deborah Freier

Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution... View Details

Keywords: Disruption; Music Entertainment; Legal Liability; Distribution; Competition; Internet and the Web; Technology Adoption; Information Infrastructure; Entertainment and Recreation Industry; Entertainment and Recreation Industry

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Entrepreneurs-in-Residence - Entrepreneurship

Entrepreneurs-In-Residence Entrepreneurs-in-Residence Venture Capital Advisors Lawyers-in-Residence Rock Executive Fellows The Entrepreneurs in Residence have founded, sold, or IPO’d successful ventures in tech, consumer products, healthcare, biotech, View Details

September 2004 (Revised February 2010)
Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington

Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details

Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry

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Great American Business Leaders of the 20th Century - Leadership

1976–2001 Elmer A. Sperry Sperry Gyroscope Company, 1910–1929 Steven Spielberg Amblin Entertainment / DreamWorks, 1980–Present Philip Sporn American Electric Power Company, 1947–1961 John R. Stafford... View Details

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Hiring Organizations

MIT Lincoln Laboratory Mitsubishi Corporation Modern Hydrogen Moderna Moelis & Company Montagu Moonbug Entertainment Moore Capital Management Morgan Stanley Morpheus Ventures Mozilla Ventures mu ventures Mubadala Multiexport Family Office... View Details

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

What inspired you to launch Forby Entertainment Partners? I started working on film and TV shoots in New York City during college. My first boss, an executive producer, recommended Edward Jay Epstein’s book, The Hollywood Economist: The... View Details

Keywords: Robert Bochnak

June 2004 (Revised June 2006)
Case

Scientific-Atlanta, Inc.

By: Thomas R. Eisenmann

Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its... View Details

Keywords: Technological Innovation; Competition; Industry Structures; Television Entertainment; Duopoly and Oligopoly; Media and Broadcasting Industry; Media and Broadcasting Industry