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August 2012
Background Note

Marketing Communications

By: Thales S. Teixeira and Thales S. Teixeira

This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details

Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America

21 Apr 2011
Research & Ideas

Searching for Better Practices in Social Investing

Investing: Emerging Trends in a Changing Landscape," a recent panel discussion hosted by Harvard Business School's Social Enterprise Initiative. They also touched on growing trends including venture... View Details

Keywords: by Carmen Nobel; Financial Services

21 Mar 2014
Working Paper Summaries

Speaking of Corporate Social Responsibility

Keywords: by Hao Liang, Christopher Marquis, Luc Renneboog & Sunny Li Sun

2013
Chapter

FollowMe.IntDev.Com: International Development in the Blogosphere

By: Ryann Manning

This chapter explores online blogs as a new forum for discussing ideas and practices in international development. Based on a qualitative study of conversations that take place across multiple blogs, I conclude that the blogosphere combines features of a public sphere,... View Details

Keywords: International Development; Blogging; Social Media; Public Sphere; Blogs; Equality and Inequality; Globalization; Social and Collaborative Networks; Developing Countries and Economies

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2011
Chapter

The Embeddedness of Social Entrepreneurship: Understanding Variation across Local Communities

By: Christian Seelos, Johanna Mair, Julie Battilana and M. Tina Dacin

Social enterprise organizations (SEOs) arise from entrepreneurial activities with the aim to achieve social goals. SEOs have been identified as alternative and/or complementary to the actions of governments and international organizations to address poverty and... View Details

Keywords: Social Entrepreneurship; Civil Society or Community; Local Range

September 2023
Technical Note

Note on Difficult Conversations in the Family Enterprise

By: Christina R. Wing

The best time to have a difficult conversation is, ideally, as soon as possible. Engaging in challenging conversations early can produce beneficial results for several reasons, such as resolving issues, improving communication, preserving relationships, and increasing... View Details

Keywords: Conversation; Family Business; Interpersonal Communication; Conflict and Resolution

March 2013 (Revised March 2013)
Teaching Note

Social Finance, Inc. (TN)

Keywords: Investing; Nonprofit; Nonprofit Organizations; Financing and Loans; Investment; Financial Services Industry

March 2001 (Revised April 2002)
Case

Ginzel et al v. Kolcraft Enterprises et al (A)

By: Michael A. Wheeler

Examines the wrongful death lawsuit brought by the family of an infant who died after a portable crib collapsed. The manufacturer, Kolcraft, licensed the Playskool brand name from the co-defendant, Hasbro Industries. Raises difficult questions about what the two... View Details

Keywords: Safety; Product; Negotiation; Corporate Social Responsibility and Impact; Lawsuits and Litigation; Legal Liability; Brands and Branding; Consumer Products Industry; United States

November 2012
Case

Tracy Palandjian at Social Finance US (A)

By: Alnoor Ebrahim, Catherine Clark and Beth Bafford

It had been eighteen months since Tracy Palandjian had left her position as a managing director at The Parthenon Group to start an ambitious venture called Social Finance US. With a mission "to mobilize investment capital to drive social change," her new organization... View Details

Keywords: Risk and Uncertainty; Social Enterprise; Social Entrepreneurship; Personal Development and Career

June 2010 (Revised October 2014)
Teaching Note

Enterprise Risk Management at Hydro One (A)

By: Anette Mikes

Teaching Note for 109-001 View Details

Keywords: SWOT Analysis; Risk Management; Climate Change; Renewable Energy; Technology Adoption; Strategy; Business and Stakeholder Relations; Perspective; Goals and Objectives; Capital Budgeting; Governing Rules, Regulations, and Reforms; Energy Industry

April 2014
Article

The Cost of High-Powered Incentives: Employee Gaming in Enterprise Software Sales

By: Ian Larkin

This paper investigates the pricing distortions that arise from the use of a common non-linear incentive scheme at a leading enterprise software vendor. The empirical results demonstrate that salespeople are adept at gaming the timing of deal closure to take advantage... View Details

Keywords: Incentives; Motivation; Compensation; Gaming; Sales Force Management; Motivation and Incentives; Salesforce Management; Software; Compensation and Benefits; Information Technology Industry

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Research Summary

Overview

In the light of multiple corporate debacles, financial crises and environmental disasters across the globe, the need for corporate goals to transition from simply maximizing shareholder wealth to optimizing stakeholder welfare is being echoed in various quarters. Dr.... View Details

Keywords: Corporate Responsibility; Stakeholder Management; Social Enterprise; Inclusive Growth; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; India

March 2016
Article

Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms

By: Adam Tatarynowicz, Maxim Sytch and Ranjay Gulati

This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical analyses of existing interorganizational networks in six industries with an agent-based simulation model of network emergence.... View Details

Keywords: Interorganizatonal Relationships; Social Networks; Network Emergence; Interorganizational Networks; Information Technology; Networks; Organizational Structure; Social and Collaborative Networks; Social Media

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January 2016 (Revised January 2017)
Case

Rumie: Bringing Digital Education to the Underserved

By: John J-H Kim and Amram Migdal

In fall of 2015, the Toronto, Canada–based education technology nonprofit Rumie had distributed thousands of computer tablets preloaded with collections of thousands of pieces of curated educational content to nongovernmental organizations (NGOs) in some of the most... View Details

Keywords: Edtech; Education Technology; Social Enterprise; Nonprofit; Education Startup; Technological Innovation; Nonprofit Organizations; Social Entrepreneurship; Education; Business Startups; Education Industry; Canada; Africa

September 2010 (Revised October 2014)
Teaching Note

Enterprise Risk Management at Hydro One - Multimedia

By: Anette Mikes

Teaching Note for 110-707 View Details

Keywords: Risk Management; Climate Change; Adoption; Perspective; Business and Stakeholder Relations; Goals and Objectives; Strategic Planning; Governing Rules, Regulations, and Reforms; Renewable Energy; Capital Budgeting; Managerial Roles; Problems and Challenges; Energy Industry

September 2022
Teaching Note

Can Goodr Fight Food Insecurity at Scale?

By: William R. Kerr, Daniel Isenberg and Ria Mazumdar

Teaching Note for HBS Case No. 822-143. View Details

Keywords: Social Enterprise; Social Entrepreneurship; Entrepreneur; African-american Entrepreneurs; Food Waste; Food Insecurity

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

retained and grown." At HBS, Rangan serves as cochair of the Social Enterprise Initiative (with Herman B. "Dutch" Leonard) and as faculty chair of the Executive Education program Corporate... View Details

Keywords: by Martha Lagace

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

September 2016
Supplement

Health Leads: Reaching for Impact (B)

By: V. Kasturi Rangan and Sarah Appleby

The (B) case documents the development of a strategy to achieve system-level impact in a rapidly changing healthcare landscape for a nonprofit focused on addressing patients' basic social needs through healthcare institutions. Founded in 1996 with a volunteer-staffed... View Details

Keywords: Scaling Social Impact; Scaling Social Enterprise; Health Care Delivery; Health Care Outcomes; Nonprofit Scaling; Nonprofit; Social Enterprise; Social Entrepreneurship; Health Care and Treatment; Nonprofit Organizations; Growth and Development Strategy; Health Industry; United States

2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry

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