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Show Results For
- All HBS Web
(456)
- News (107)
- Research (258)
- Events (1)
- Multimedia (1)
- Faculty Publications (87)
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- 13 May 2008
- First Look
First Look: May 13, 2008
small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced... View Details
Keywords: Martha Lagace
- 03 Jan 2007
- First Look
First Look: January 3, 2007
Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the... View Details
Keywords: Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
Recent reports that sales of new single-family homes rose in March are proof points that "the housing market recovery remains on track." We asked Nicolas P. Retsinas to reflect on the re-emergence of the housing industry, what... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
how personal taxes affect CEOs' decision to sell their vested equity and compare it against diversification, managerial overconfidence and other determinants of CEOs' sale of equity. While CEOs frequently sell large amounts of their... View Details
Keywords: Martha Lagace
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
help to scale impact investing, if not bring it into the mainstream. The case is set two years after the acquisition. It describes impact investing, the founding of Imprint, its evolution from serving foundations and home offices to financial institutions, and its... View Details
Keywords: Dina Gerdeman
- 01 Nov 2016
- First Look
First Look - November 1, 2016
and the demand-induced death spiral, which is brought about by a shift in sales mix from labor intensive to technology intensive imaging services. In addition, this case offers an opportunity to develop the class discussion in multiple... View Details
Keywords: Sean Silverthorne
- 04 Oct 2004
- Research & Ideas
Start to Measure Your E-commerce Success
"The study of e-commerce has unfolded in much the same way that e-commerce thrust itself on the business world—with a great deal of overstatement," says Marc J. Epstein, Visiting Professor and Wyss Visiting Scholar in Social View Details
Keywords: by Marc J. Epstein
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
they will owe. They fear that they have not planned well for seasonal cash needs, when they have to pay for a big order of inventory, or when a large customer pays late. In a large business, enterprise resource planning (ERP) systems take... View Details
- 02 Jul 2013
- First Look
First Look: July 2
positive earnings surprises and positive analyst revisions in the months following passage of the bill, as well as significantly higher future sales and profitability. We show that the more complex the legislation, the more difficulty the... View Details
Keywords: Anna Secino
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
assembled an experienced staff during a highly volatile period for such start-ups itself seemed a milestone, and a symbol of the enterprises that might be imagined and attempted in an American economy with deep reserves of risk capital... View Details
Keywords: by John S. Rosenberg
- 15 Apr 2014
- First Look
First Look: April 15
Harvard Business School Case 614-052 SAP 2014: Reaching for the Cloud In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at... View Details
Keywords: Sean Silverthorne
- 22 May 2007
- First Look
First Look: May 22, 2007
chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly... View Details
Keywords: Martha Lagace
- 29 Jul 2008
- First Look
First Look: July 29, 2008
are much weaker. In individual-level regressions of engagement in category-spanning communication patterns, we find that women, mid- to high-level executives, and members of the executive management, sales and marketing functions are most... View Details
Keywords: Martha Lagace
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
additional 60,000 rural villages. By relying exclusively on low-income women as their frontline sales force, it also provided a significant source of income to a traditionally marginalized group. Q: What are some of challenges that... View Details
Keywords: by Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
workforce from 50,000 to 5,500 employees and the sale of all of its non-oil-related assets. By the end of this eighteen-month phase, two-thirds of the company was sold. In Stage II, YPF took advantage of expansion opportunities by... View Details
Keywords: by Nancy O. Perry
- 26 Jun 2007
- First Look
First Look: June 26, 2007
Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since its founding as a hardware company in the 1970s, HCL had grown into an enterprise with $3.7... View Details
Keywords: Martha Lagace
- 06 Dec 2016
- First Look
December 6, 2016
sales industry was created using this idea as a cornerstone of its business strategy. In this paper we identify and investigate a new reason why frequent assortment rotations can be valuable to a retailer, particularly for products where... View Details
Keywords: Sean Silverthorne
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
India (1914–1947) By: Lubinski, Christina, Valeria Giacomin, and Klara Schnitzer Abstract—Internment in so-called “enemy countries” was a frequent occurrence in the 20th century and created significant obstacles for multinational View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
less worthy a profession. Marketing in the United States benefited mightily from the endorsement of management guru Peter Drucker, who famously stated: "Because its purpose is to create a customer, the business enterprise has two—and... View Details
- 22 Jan 2013
- First Look
First Look: Jan. 22
performance-survival, employment, and growth-and firm innovative performance-quantity, quality, and nature of patents and papers-by comparing funded and unfunded firms. To address endogeneity around selection bias, we use a qualitatively similar subsample of small and... View Details
Keywords: Sean Silverthorne