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Show Results For
- All HBS Web
(292)
- News (31)
- Research (233)
- Events (4)
- Multimedia (2)
- Faculty Publications (132)
- 04 Feb 2014
- What Do You Think?
Has Listening Become a Lost Art?
kinds of questions designed to elicit useful information. At the same time, according to Schein, the mere act of asking, if done sincerely, requires that the questioner make himself temporarily vulnerable to the person being questioned.... View Details
Keywords: by James Heskett
- 01 Dec 2022
- News
Action Plan: To the Letter
fidelity, and consistency?’” Know what message you are sending. Typefaces elicit emotions, Chacko says, and there’s data to help understand how consumers respond. “There is a big difference, for instance, in how consumers rate typefaces... View Details
- 26 Jan 2024
- Blog Post
Career Advice from the Guests of the HBS Climate Rising Podcast
The HBS Business and Environment Initiative launched the Climate Rising podcast in 2019 to elicit insights from leaders working at the intersection of business and climate change. The podcast is particularly valuable for those seeking to... View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
understanding of what pleases others. They need to understand how to engage the senses and elicit delight. “People do not need more stuff, but they do need pleasure, and aesthetics is a powerful way to deliver it,” Brown says. For the... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
products within a particular category. If a business seeks to grow demand for a category of products, the effort may not elicit much of a reaction from its competitors; after all, if the entire category grows the rising tide lifts all... View Details
Keywords: by Dina Gerdeman
- 04 Jun 2018
- What Do You Think?
Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?
piece temporarily and review the criticism. The result is this revised post, which reflects what we heard. The article elicited forcefully written letters of complaint to my editor, and several other rebukes posted on comments to the... View Details
Keywords: by James Heskett
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
curse of success. "As brands grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. As Starbucks grew out of its humble roots in... View Details
Keywords: by Martha Lagace
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the... View Details
- Portrait Project
Lily Hayes Kaufman
intimidated. Rather, I was motivated by the surprise I elicited as a young woman joining the gym. I felt driven to prove my agility, energy, and determination. Like choosing boxing over varsity sports, my path through life may not always... View Details
- 26 Sep 2017
- Blog Post
A Summer Internship with the International Rescue Committee
elicited one of the most powerful feelings of gratitude I had ever experienced. It was on that afternoon I decided that I wanted to help others complete their own journeys to citizenship in any way that I could, which set me off on a... View Details
- 20 Nov 2017
- Blog Post
A Summer Internship with the International Rescue Committee
elicited one of the most powerful feelings of gratitude I had ever experienced. It was on that afternoon I decided that I wanted to help others complete their own journeys to citizenship in any way that I could, which set me off on a... View Details
Keywords: Nonprofit / Government
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
opportunity to “like” it. Higher like-to-retweet ratios suggest that users took this opportunity to “like” the post a higher share of the time, suggesting greater approval. The research team found: Accurate information elicits more... View Details
Keywords: by Avery Forman
- 01 Dec 2006
- News
HBS Honors Four Alumni
saying that he hoped to elicit from the award winners some of their “accumulated knowledge and insight.” Then came his “wisdom” cold call, directed to Sir Ronald Cohen. After noting that he would be wise to avoid answering such a... View Details
- 26 Jun 2012
- First Look
First Look: June 26
rewards, respectively. The analysis yields three main findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract. The effect of financial rewards is much smaller... View Details
Keywords: Sean Silverthorne
- 01 Oct 1998
- News
Putting on the Wheels
mainstay of the American economy. So questions about the current Asian economic crisis elicit from him the wry, seen-it-all-before observation that "when you expand, it's always at the wrong time." After all, Hughes points out, with... View Details
Keywords: Mary Ellen Gardner
- 01 Dec 2015
- News
Truth in Lending
tablet, phone, or computer, with or without Internet access, are designed to elicit the most honest response possible. To do that, DiDonna explains, you don’t ask an applicant, “Have you ever told a lie?” Instead, you ask a question... View Details
Keywords: April White
- 01 Oct 2001
- Research & Ideas
Five Questions for James Austin
opportunity to differentiate the company and its products. It can also elicit positive reactions from government officials and regulators on important business issues. Q: It's clear that nonprofits get financial benefits from partnering... View Details
Keywords: by Carla Tishler
- Student-Profile
Ta-Wei "David" Huang
in a particular setting. Historically, Firms provide personalized information by considering preferences elicited by the historical customer data. However, given the nature of food consumption, customers usually switch between the... View Details
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
were launched in 2004; expressions of interest were invited in June 2007, but in July 2009, the government postponed the call for bids just a few hours before deadline.) Taught For The First Time The case elicited a broad range of student... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
their answers to questions you haven't even asked them." In one-on-one interviews with customers, Zaltman uses a process he describes as metaphor elicitation to get at the beliefs, emotions, intentions, and often unconscious... View Details
Keywords: by Jean Ayers