Filter Results:
(284)
Show Results For
- All HBS Web
(284)
- News (33)
- Research (227)
- Events (3)
- Multimedia (2)
- Faculty Publications (124)
Show Results For
- All HBS Web
(284)
- News (33)
- Research (227)
- Events (3)
- Multimedia (2)
- Faculty Publications (124)
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
word — to grill them about their tastes, buying habits, and favorite brands — [Zaltman] seeks to converse directly with their brains instead,” the Times observed (February 23, 2002). The Zaltman Metaphor Elicitation Technique (ZMET), the... View Details
- Portrait Project
Lily Hayes Kaufman
intimidated. Rather, I was motivated by the surprise I elicited as a young woman joining the gym. I felt driven to prove my agility, energy, and determination. Like choosing boxing over varsity sports, my path through life may not always... View Details
- 01 Oct 1998
- News
Putting on the Wheels
mainstay of the American economy. So questions about the current Asian economic crisis elicit from him the wry, seen-it-all-before observation that "when you expand, it's always at the wrong time." After all, Hughes points out, with... View Details
Keywords: Mary Ellen Gardner
- 20 Nov 2017
- Blog Post
A Summer Internship with the International Rescue Committee
elicited one of the most powerful feelings of gratitude I had ever experienced. It was on that afternoon I decided that I wanted to help others complete their own journeys to citizenship in any way that I could, which set me off on a... View Details
Keywords: Nonprofit / Government
- 26 Jun 2012
- First Look
First Look: June 26
rewards, respectively. The analysis yields three main findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract. The effect of financial rewards is much smaller... View Details
Keywords: Sean Silverthorne
- 01 Mar 2009
- News
My Real Career
admission of my real career elicited the greatest conversations. Gone were the pretense and the ego. Many of my classmates — even some men — had also put their careers on hold to raise their children. I reveled in the intimate discussions... View Details
- 01 Dec 2011
- News
Ticktock
subcontracted production to an Asian firm.) More pointedly, the cases address the reasons for Clocky’s startling, unsolicited publicity, along with an issue that faces any entrepreneur looking to build a business around an unconventional product that View Details
- 01 Mar 2010
- News
Slum for Sale
but in July 2009, the government postponed the call for bids just a few hours before deadline.) The case elicited a broad range of student responses when HBS associate professor Gunnar Trumbull taught it for the first time last December... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
their answers to questions you haven't even asked them." In one-on-one interviews with customers, Zaltman uses a process he describes as metaphor elicitation to get at the beliefs, emotions, intentions, and often unconscious... View Details
Keywords: by Jean Ayers
- 01 Oct 2001
- Research & Ideas
Five Questions for James Austin
opportunity to differentiate the company and its products. It can also elicit positive reactions from government officials and regulators on important business issues. Q: It's clear that nonprofits get financial benefits from partnering... View Details
Keywords: by Carla Tishler
- Student-Profile
Ta-Wei "David" Huang
in a particular setting. Historically, Firms provide personalized information by considering preferences elicited by the historical customer data. However, given the nature of food consumption, customers usually switch between the... View Details
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
opportunity to “like” it. Higher like-to-retweet ratios suggest that users took this opportunity to “like” the post a higher share of the time, suggesting greater approval. The research team found: Accurate information elicits more... View Details
Keywords: by Avery Forman
- 01 Dec 2015
- News
Truth in Lending
tablet, phone, or computer, with or without Internet access, are designed to elicit the most honest response possible. To do that, DiDonna explains, you don’t ask an applicant, “Have you ever told a lie?” Instead, you ask a question... View Details
Keywords: April White
- 22 Nov 2022
- Blog Post
Leading in Tough Times: HBS Faculty member Amy C. Edmondson on Psychological Safety
of ideas. By modeling curiosity and asking lots of questions, leaders can begin to elicit ideas that can spark innovation. DOES CREATING PSYCHOLOGICAL SAFETY UNDERMINE ACCOUNTABILITY? No. I see these as two different dimensions, not as a... View Details
- 04 Mar 2015
- What Do You Think?
Can a Laissez-Faire Approach Fix Labor Market Inequality?
wage disparity, which is more a symptom than a cause of the larger problem. These discussions often elicit an observation that, in many developed economies, too many workers can't live on the money they make. For whatever... View Details
- 01 Dec 2006
- News
HBS Honors Four Alumni
saying that he hoped to elicit from the award winners some of their “accumulated knowledge and insight.” Then came his “wisdom” cold call, directed to Sir Ronald Cohen. After noting that he would be wise to avoid answering such a... View Details
- 13 Mar 2018
- First Look
March 13, 2018
simultaneous goals: eliciting liking (“Your speech was good ”) and conveying status (“ for a woman”). Backhanded compliments are common, from delivering feedback in work settings to communicating in casual conversation and take several... View Details
Keywords: Sean Silverthorne
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
increasingly rely on users for new product development, design, and distribution. His particular interest is in how products can be designed and distributed to elicit user-driven development through such methods as "open... View Details
Keywords: by James Heskett
- 08 Jul 2014
- First Look
First Look: July 8
findings. First, non-financial rewards are more effective at eliciting effort than either financial rewards or the volunteer contract and are also the most cost-effective of the four schemes. Second, non-financial rewards leverage... View Details
Keywords: Carmen Nobel
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
were launched in 2004; expressions of interest were invited in June 2007, but in July 2009, the government postponed the call for bids just a few hours before deadline.) Taught For The First Time The case elicited a broad range of student... View Details