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      • Faculty Publications  (536)

      ElectronicsRemove Electronics →

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      • June 2010
      • Teaching Note

      Apple Inc. in 2010 (TN)

      By: David B. Yoffie
      Teaching Note for 710467. View Details
      Keywords: Innovation and Invention; Business Strategy; Success; Sales; Growth and Development; Competition; Product Launch; Electronics Industry; Electronics Industry
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      Yoffie, David B. "Apple Inc. in 2010 (TN)." Harvard Business School Teaching Note 710-484, June 2010.
      • May 2010 (Revised August 2013)
      • Case

      Delta Electronics Hybrid Power Train

      By: Willy C. Shih and Jyun-Cheng Wang
      Delta Electronics, the world's largest manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier. While most public awareness of hybrid vehicles fell... View Details
      Keywords: Investment Return; Intellectual Property; Emerging Markets; Industry Clusters; Partners and Partnerships; Electronics Industry; China
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      Shih, Willy C., and Jyun-Cheng Wang. "Delta Electronics Hybrid Power Train." Harvard Business School Case 610-098, May 2010. (Revised August 2013.)
      • April 2010 (Revised July 2014)
      • Case

      Apple Inc. in 2010

      By: David B. Yoffie and Renee Kim
      On April 4, 2010, Apple Inc. launched the iPad, the company's third major innovation released over the last decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the smashing success of the... View Details
      Keywords: Technological Innovation; Product Launch; Product Positioning; Competition; Corporate Strategy; Electronics Industry; Electronics Industry
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      Yoffie, David B., and Renee Kim. "Apple Inc. in 2010." Harvard Business School Case 710-467, April 2010. (Revised July 2014.)
      • March 2010
      • Case

      Transformation of Matsushita Electric Industrial (Abridged)

      By: Michael Y. Yoshino and Endo Yukihiko
      This is an abridged version of “Transformation of Matsushita Electric Industrial” (A), (B), and (C), HBS cases 905-412, 413, and 414. View Details
      Keywords: Change Management; Corporate Strategy; Leadership; Electronics Industry
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      Yoshino, Michael Y., and Endo Yukihiko. "Transformation of Matsushita Electric Industrial (Abridged)." Harvard Business School Case 910-416, March 2010.
      • February 2010 (Revised December 2011)
      • Case

      Ricoh Company, Ltd.

      By: Robert G. Eccles, Amy C. Edmondson, Marco Iansiti and Akiko Kanno
      Ricoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in... View Details
      Keywords: Environmental Accounting; Financial Reporting; Integrated Corporate Reporting; Investment; Operations; Corporate Social Responsibility and Impact; Environmental Sustainability; Electronics Industry; Electronics Industry; Japan
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      Eccles, Robert G., Amy C. Edmondson, Marco Iansiti, and Akiko Kanno. "Ricoh Company, Ltd." Harvard Business School Case 610-053, February 2010. (Revised December 2011.)
      • January 2010
      • Teaching Note

      Transforming ASUSTeK: Breaking from the Past (TN)

      By: Willy C. Shih
      Teaching Note for [610041]. View Details
      Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Electronics Industry; Electronics Industry
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      Shih, Willy C. "Transforming ASUSTeK: Breaking from the Past (TN)." Harvard Business School Teaching Note 610-047, January 2010.
      • January 2010 (Revised August 2011)
      • Case

      United Breaks Guitars

      By: John A. Deighton and Leora Kornfeld
      When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
      Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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      Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
      • December 2009
      • Case

      Philips versus Matsushita: The Competitive Battle Continues

      By: Christopher A. Bartlett
      Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive... View Details
      Keywords: Competitive Strategy; Competitive Advantage; Organizational Culture; Multinational Firms and Management; Restructuring; Electronics Industry; Electronics Industry
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      Bartlett, Christopher A. "Philips versus Matsushita: The Competitive Battle Continues." Harvard Business School Case 910-410, December 2009.
      • December 2009 (Revised November 2012)
      • Teaching Note

      Philips versus Matsushita: The Competitive Battle Continues (TN)

      By: Christopher A. Bartlett
      Teaching Note for [910410]. View Details
      Keywords: Electronics Industry; Electronics Industry
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      Bartlett, Christopher A. "Philips versus Matsushita: The Competitive Battle Continues (TN)." Harvard Business School Teaching Note 910-411, December 2009. (Revised November 2012.)
      • September 2009 (Revised April 2020)
      • Case

      VIZIO, Inc.

      By: Krishna G. Palepu and Elizabeth A. Kind
      William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details
      Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Electronics Industry; Electronics Industry
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      Palepu, Krishna G., and Elizabeth A. Kind. "VIZIO, Inc." Harvard Business School Case 110-024, September 2009. (Revised April 2020.)
      • June 2009
      • Teaching Note

      Best Buy Co., Inc.: Customer-Centricity (TN)

      By: Rajiv Lal
      Teaching Note for [506055]. View Details
      Keywords: Electronics Industry; United States; Canada; Mongolia
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      Lal, Rajiv. "Best Buy Co., Inc.: Customer-Centricity (TN)." Harvard Business School Teaching Note 509-074, June 2009.
      • May 2009
      • Case

      Tokyo Electron Ltd.

      By: Willy C. Shih and Andrew A. King
      Tokyo Electron Ltd. operates in a constrained innovation environment, defined by modular boundaries that are long standing in the industry that it serves, the global semiconductor manufacturing industry. While the original motivation for these boundaries was division... View Details
      Keywords: Globalized Markets and Industries; Governance Controls; Technological Innovation; Organizational Change and Adaptation; Boundaries; Manufacturing Industry; Semiconductor Industry
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      Shih, Willy C., and Andrew A. King. "Tokyo Electron Ltd." Harvard Business School Case 609-096, May 2009.
      • March 2009 (Revised November 2010)
      • Teaching Note

      NEC Electronics (TN)

      By: C. Fritz Foley and Robin Greenwood
      Teaching Note for [209001]. View Details
      Keywords: Information Technology Industry
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      Foley, C. Fritz, and Robin Greenwood. "NEC Electronics (TN)." Harvard Business School Teaching Note 209-028, March 2009. (Revised November 2010.)
      • February 2009 (Revised December 2009)
      • Case

      eReading: Amazon's Kindle

      By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
      In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details
      Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry
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      Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
      • February 2009 (Revised May 2010)
      • Case

      Orange: Read&Go

      By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi
      In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details
      Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France
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      Eisenmann, Thomas R., Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow, and Elena Corsi. "Orange: Read&Go." Harvard Business School Case 809-122, February 2009. (Revised May 2010.)
      • January 2009 (Revised March 2010)
      • Case

      LeBron James

      By: Anita Elberse and Jeff McCall
      In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
      Keywords: Talent and Talent Management; Compensation and Benefits; Brands and Branding; Marketing Strategy; Sports; Sports Industry
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      Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
      • December 2008 (Revised April 2010)
      • Case

      Proteus Biomedical: Making Pigs Fly

      By: Richard G. Hamermesh, Lauren Barley and Ginger Graham
      Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is... View Details
      Keywords: Business Startups; Entrepreneurship; Technological Innovation; Rights; Negotiation Deal; Business Strategy; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry
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      Hamermesh, Richard G., Lauren Barley, and Ginger Graham. "Proteus Biomedical: Making Pigs Fly." Harvard Business School Case 809-051, December 2008. (Revised April 2010.)
      • November 2008 (Revised April 2009)
      • Case

      E Ink in 2008

      By: David B. Yoffie and Renee Kim
      In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing... View Details
      Keywords: Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry
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      Yoffie, David B., and Renee Kim. "E Ink in 2008." Harvard Business School Case 709-443, November 2008. (Revised April 2009.)
      • November 2008 (Revised February 2009)
      • Case

      Omron: Sensing Society

      By: Rosabeth M. Kanter and Ethan S Bernstein
      "Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details
      Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry
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      Kanter, Rosabeth M., and Ethan S Bernstein. "Omron: Sensing Society." Harvard Business School Case 309-066, November 2008. (Revised February 2009.)
      • November 2008
      • Supplement

      NEC Electronics (CW)

      By: C. Fritz Foley, Robin Greenwood and James Quinn
      Why do shares in NEC Electronics, a publicly listed subsidiary of Japan conglomerate NEC trade at a discount to their fundamental value? Can Perry Capital, a U.S. hedge fund, restructure this subsidiary and generate significant returns? This case provides students with... View Details
      Keywords: Business Conglomerates; Business Subsidiaries; Restructuring; Decisions; Investment Return; Investment Funds; Price; Ownership; Agency Theory; Business and Shareholder Relations; Value Creation; Electronics Industry; Japan; United States
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      Foley, C. Fritz, Robin Greenwood, and James Quinn. "NEC Electronics (CW)." Harvard Business School Spreadsheet Supplement 209-711, November 2008.
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