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Show Results For
- All HBS Web
(658)
- News (159)
- Research (342)
- Events (5)
- Multimedia (5)
- Faculty Publications (144)
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- 31 May 2004
- Research & Ideas
How Team Leaders Show Support–or Not
subordinates' ideas or wishes). We found that employees' perceptions of team leader support were more negative when the leader engaged in three types of ineffective behavior: (1) monitoring the work ineffectively (checking on the status of assigned work too often;... View Details
Keywords: by Martha Lagace
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
displayed to consumers. By applying a regression discontinuity analysis, Luca could study how revenues jumped when star thresholds were crossed and compare these with the more steady changes over time. The result: Luca could directly... View Details
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
of eight), and hired basketball great Michael Jordan as a spokesperson. It used its leverage with supermarkets to win premium display space and squeezed costs out of the supply chain. Textbook actions produced textbook results: Gatorade... View Details
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
provides accommodations in more than 220 countries and 100,000 cities. But when it first started out in 2008, it was competing with large and trusted hotel chains, and displaying pictures of hosts may have seemed like a good way to... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
ads and then posting an in-store display ad to remind potential customers about the product. "With the Internet," says Deighton, "you can seamlessly move the customer from awareness, to temptation, to transaction."... View Details
Keywords: by Susan Young
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
New York Yankee slugger Aaron Judge, would surpass the $10.7 billion it reported in 2019—the last full season before pandemic interruptions. The league also signed new TV contracts with ESPN and TBS before this season, and next year will allow teams to View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Encourage endorsements A consumer merely liking a brand on Facebook isn’t considered all that effective in attracting brand followers, but paying to have branded content displayed in followers’ news feeds does work. Brands should find... View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
If women wanted to shake up their makeup regimen 10 years ago, Sephora was the place to go. Beauty product junkies loved Sephora’s candy store-like display of sample-size face creams, glittery lip glosses, and eyeshadows in every shade... View Details
- 07 Aug 2013
- What Do You Think?
Is There Still a Role for Judgment in Decision-Making?
makes us miss options; (2) the "confirmation bias" that leads us to give undue credence to information confirming a decision while ignoring other information; (3) the injection of "short-term emotion" into the decision process; and (4)... View Details
Keywords: by James Heskett
- 04 Dec 2019
- Book
Creating the Experimentation Organization
User research suggested that the checkout process could be improved. Hypothesis: Displaying the checkout date when selecting the number of children improves the user experience (by adding clarity). Result: Treatment had a significant... View Details
Keywords: by Michael Blanding
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
more and more grocery stores converted to self-service retailing, displaying products in the open so that consumers could choose for themselves. The rise of supermarkets spurred the trend, as did the availability of refrigerated shelves,... View Details
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
factory." It was only natural that Barton would explain all this to Wall Street. He'd been sipping coffee, going over his notes, making some last-minute adjustments to the presentation for the afternoon meeting, when his cell phone rang. The phone View Details
Keywords: by Martha Lagace
- 15 Dec 2003
- Research & Ideas
Women Leaders and Organizational Change
cowboy culture to a work environment in which men unabashedly eschew displays of machismo; where they admit when they make a mistake and explore how relational concerns may have been the cause; where men appreciate each other publicly at... View Details
Keywords: by Mallory Stark
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
tricky to execute. For example, if Penney allows too much leeway to the individual store-in-store brands on how they display and manage their merchandise, it could subtract from the overall shopping experience that Johnson is trying to... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
followed. These books, which explored the origins of the modern large-scale business enterprise, were marked by their intellectual rigor, depth of research, and sweeping argument. They displayed a multidisciplinary approach that has made... View Details
Keywords: by Sean Silverthorne
- 02 Aug 2020
- What Do You Think?
Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?
the probability of success for ideas central to a strategy. Frequent testing has been especially relevant for retailers, whose merchandise displays offer endless opportunities to test product placement ideas. Now organizations whose... View Details
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Donnelly, Zatz, Svirsky, and John conducted a field test at a Boston hospital cafeteria for 14 weeks. They displayed three types of labels at different times near bottled drink coolers and on soda fountain machines: A calorie label that... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
line with new technologies, so they are not interfering with the display of art or being frivolous with an art collection with which they've been entrusted." When Avery teaches the case to cultural organization directors through... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
Will the trade-offs make competing products seem more appealing? Displaying a dish’s nutrition information might help diners make informed food choices. However, if the menu seems broadly unhealthy, it might send health-conscious... View Details
Keywords: by Danielle Kost
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
Few business leaders would deny the importance of organizational loyalty; perhaps fewer still believe they can achieve it the way they once did. After all, the lifetime contract expired long ago, and your people—especially your best people—are more likely to View Details
Keywords: by Lauren Keller Johnson