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Publications

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  • All HBS Web  (5,164)
    • People  (12)
    • News  (744)
    • Research  (3,548)
    • Events  (26)
    • Multimedia  (12)
  • Faculty Publications  (2,135)

Show Results For

  • All HBS Web  (5,164)
    • People  (12)
    • News  (744)
    • Research  (3,548)
    • Events  (26)
    • Multimedia  (12)
  • Faculty Publications  (2,135)
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  • 01 Oct 1999
  • News

Eight Among Many: Peter G. Harf

All told, Coty Inc. competes in 80 markets in 29 countries. Harf began working for Coty's German parent company, Joh. A. Benckiser GmbH, in 1981. Ten years later, he became CEO of what is now Coty Inc., a company that he helped View Details
Keywords: Susan Young
  • 01 Feb 1999
  • News

A Taste of Tradition

ideals it articulates are peaceful behavior, faith, mutual respect, and discipline. "These concepts are often referred to among management even today," he says. More than a mission statement, it suggests that the four-thousand-employee... View Details
Keywords: Judith A. Ross
  • 18 Jan 2018
  • News

The Lessons of All-Day Breakfast

bouncing around for 10 years prior to implementation. What were the barriers? Was it operational challenges that had prevented or was it political-- what had stopped this from happening before? Cunningham: It was definitely an idea that... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 01 Aug 1998
  • News

High Honors

determination, strength, and grace that has made her one of the most influential and noteworthy leaders in corporate America today. For the past 21 years, Fudge has demonstrated a remarkable ability to lead teams, reposition products, and... View Details
  • 01 Jun 2024
  • News

Alumni and Faculty Books

PepsiCo COO Grace Puma and former Nike President of Consumer Direct Christiana Smith Shi show women how to maximize their career journeys, get paid what they’re worth, navigate... View Details
  • 25 Aug 2022
  • News

Up on the Corner

to name the building Madikizela, in honor of the late South African political activist Winnie Madikizela-Mandela, a symbol of Black female resilience.) The upper floors will contain well-appointed rentals, whose target View Details
Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate
  • 01 Oct 1996
  • News

Trading Up — Kenneth D. Brody (MBA 1971)

Commission on United StatesPacific Trade and Investment Policy. "If successful," Brody explains, "our commission will set a new direction for trade and investment policy with the Pacific Rim countries. Opening the doors View Details
Keywords: Garry Emmons
  • 01 Dec 2022
  • News

Full Court Press

didn’t exist before.” Growing basketball on the continent entails addressing the logistics and marketing challenges inherent in trying to scale any operation across 54 countries. It also poses a deep... View Details
Keywords: Dan Morrell
  • 12 Feb 2021
  • News

How Dunkin’ Donuts Took Over the World

with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the format, standardize the menu, the... View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade
  • 22 Feb 2022
  • News

Breaking News

environment has very different economics. Local news outlets that once relied on monopoly-pricing power on the print side, and to a certain extent on the circulation side, just don’t have that in the digital media space. With a shift in... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 01 Mar 2018
  • News

Every Trick in the Book

Bluestockings, a nonprofit feminist bookstore in Manhattan that sold hard-to-find books from small publishers and self-published zines. Without a marketing budget to place an ad in the Village Voice,... View Details
Keywords: April White
  • 01 Jun 2008
  • News

America the Difficult

such investments have already begun to percolate. Are these concerns warranted? If history is any guide, foreign investors in the United States have more to worry about than domestic regulators do. The... View Details
Keywords: Mihir A. Desai; foreign investors; Finance
  • 01 Feb 2002
  • News

It's academic. (Not!)

School's investment in its doctoral programs creates intellectual capital with widespread effects. After receiving their degrees, most graduates of the DBA and Ph.D. programs go on to influential faculty positions at HBS and other top... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2014
  • News

Making Big Data Fashionable

When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’... View Details
Keywords: Christine Lejeune; fashion; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services
  • 19 Oct 2011
  • News

A Good Look

appearance of healthy-looking skin.” Rosemary is the source of a natural antirancidity agent. “In a synthetic form, the chemical compound butylated hydroxytoluene (BHT) would perform the same function,” Levy notes, “but many consumers... View Details
Keywords: Health and Personal Care Stores; Retail Trade
  • 01 Mar 2003
  • News

Books

memory, metaphor, and storytelling in consumer behavior; and shows how marketing managers at companies such as Coca-Cola, Procter & Gamble, and Reebok are using his research to... View Details
Keywords: Deborah Blagg; Publishing Industries (except Internet); Information
  • 01 Dec 2005
  • News

Buy the Book

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the View Details
Keywords: Julia Hanna; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services
  • 01 Jun 2025
  • News

Barbie: Reviving a Cultural Icon at Mattel

in class, about the tension in marketing between how much control you want over the message and then how engaging you’re going to be. Because Mattel let others take control [in View Details
Keywords: Christine Speer Lejeune; Illustrations by Miguel Porlan; Educational Services
  • 01 Apr 2000
  • News

Help in the Vicinity

Emerick Woods (MBA '81) is CEO of Vicinity Corp., a provider of Internet-based marketing infrastructure services, headquartered in Palo Alto, California. Vicinity's "clicks-and-mortar" solutions enable its clients View Details
  • 01 Dec 2015
  • News

Case Study: Bionic Banking

need to be part of a larger, established wealth management firm. If you go the consumer route, you will need deep marketing pockets. If you go the advisor route, you need View Details
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