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- All HBS Web (602)
- Faculty Publications (109)
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- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
and reach their espoused financial goals. And you can see why: strategic direction is essential for sales effectiveness, and sales knowledge of actual customer behavior is... View Details
Keywords: by Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
indicates that while production efficiencies have enabled an average S&P 500 company to reduce the cost of goods sold by about 250 basis points over the past decade, SG&A (selling, general and administrative costs) as a percentage of revenue has not declined.... View Details
- 01 Aug 2016
- Research & Ideas
Retail Execs Underplay Current Performance to Investors--but Why?
Business School finance professor Kenneth A. Froot in the April working paper What Do Measures of Real-Time Corporate Sales Tell Us about Earnings Surprises and Post-Announcement Returns? “It’s startling to find that managers are not even... View Details
- 19 Jul 2004
- Research & Ideas
Why Innovations Sit on the Shelf
frustration and, often, stagnation. It's the leader's job to point managers and team members in a specific direction but to make sure it's a direction they can respond to. To effect innovation, a leader must... View Details
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Briefly, what are the opportunities and challenges presented by the Internet as a channel? A: The average cost of a direct sales call is about $150. The Internet is at about $5 or less per interaction! Of... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
their own. The bigger question is, will Ford and GM be able to capitalize on this opportunity for the long term? I was with Whitacre when he initially learned that Toyota was suspending sales of 57 percent of its autos sold in the United... View Details
- 23 Aug 2011
- First Look
First Look: August 23
unobserved program attributes. Our focus is on the network television industry, in which the products are television shows. We estimate a model that allows us to distinguish between the direct effect of advertising on utility and its... View Details
Keywords: Sean Silverthorne
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
there are two reasons why CEOs should be cautious about overdoing the percentage of time interfacing with customers. First, marketing and selling should be a prime task of the CEO's direct reports, the individual business unit leaders.... View Details
Keywords: by John Quelch
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Cannibalizing Direct Sales? Working Paper: Adding Bricks to Clicks—The Effects of Store Openings on Sales through Direct ChannelsConsider a retailer who operates both... View Details
- 05 Dec 2006
- First Look
First Look: December 5, 2006
factors associated with successful CRM implementation and advance directions for future research. Old Hand or New Blood? Author:Frank V. Cespedes Periodical:Harvard Business Review 84, nos. 7/8 (July-August 2006): 28-40 Abstract Bill... View Details
Keywords: Sean Silverthorne
- 04 Oct 2016
- First Look
October 4, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51680 forthcoming Journal of Financial Economics What Do Measures of Real-Time Corporate Sales Tell Us About Earnings Surprises and Post-announcement Returns? By: Froot, Kenneth A., Namho... View Details
- 10 Feb 2015
- First Look
First Look: February 10
http://www.degruyter.com/view/j/gfkmir.2014.6.issue-2/gfkmir-2014-0095/gfkmir-2014-0095.xml February 2015 Emerging Trends in the Social and Behavioral Sciences: Interdisciplinary Directions Diversity in Groups By: Fernandes, Catarina, and... View Details
Keywords: Sean Silverthorne
- 23 Jan 2007
- First Look
First Look: January 23, 2007
plan. Store managers, following this change, directed less attention to the prevention of inventory shrinkage and more toward sales-generating activities and made different process choices within the store. We observed increases in the... View Details
Keywords: Martha Lagace
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
advertisements by shifting from 30-second to 15-second advertisements, substituting radio for television advertising, or increasing the use of direct marketing, which gives more immediate sales impact. 4.... View Details
Keywords: by John Quelch
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
"crammed" the new business into the old business model and sales processes. For example, most newspapers tried to force their online sites to make money by selling the same types of advertising to their traditional print... View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
Monetary Policy and Emerging Market Credit Cycles By: Bräuning, Falk, and Victoria Ivashina Abstract—Foreign banks’ lending to firms in emerging market economies (EMEs) is large and denominated predominantly in U.S. dollars. This creates a View Details
Keywords: Dina Gerdeman
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
sales and no earnings went public with market valuations in the billions of dollars before falling to the ground little more than a year ago. But that's as far as the analogy goes, according to Yoffie. 'no Room For Error' "Post-crash... View Details
Keywords: by Jim Aisner
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
divided the ads into four types. The first two types, product-focused and action-focused, look for a direct response from the viewer. Product-focused ads showcase products and features, explaining to the viewer why he or she would like to... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
hand. You cannot resolve design issues—such as whether to adopt a direct or an indirect channel or, if indirect, how many levels are appropriate—without a sense of how distribution policies and practices are translated. Similarly, you... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
their children's or relatives' college educations. The business would require a huge technology infrastructure, to capture millions of consumers' purchases and to direct company rebates on their spending (for credit-card and telephone... View Details
Keywords: by John S. Rosenberg