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  • April 2013 (Revised October 2013)
  • Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
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  • January 2014
  • Case

Social Strategy at Cisco Systems

By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details
Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry
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  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

Swissgrid: Enterprise Risk Management in a Digital Age Kurt Meyer, chief risk officer of Swissgrid, the Swiss national electricity transmission system operator, reflects on the risk management system he installed after the deregulation... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
  • Web

HBS Fund - Alumni

insights and tools to address key societal challenges. Digital Innovation HBS is harnessing the latest technology to educate students, conduct real-world research, and provide lifelong learning to alumni.... View Details
  • Web

Technology & Innovation - Faculty & Research

driver of wealth creation and economic growth. Partnerships to foster the translational processes from public research organizations, such as universities and hospitals, to private firms are a policy tool that has attracted increased... View Details
  • February 2011
  • Case

oDesk: Changing How the World Works

By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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  • Web

2023 Reunion Presentations - Alumni

look like? Fueled by advances in digital technology, will a select few superstars in media and sports come to have a bigger impact on popular culture than they do now, and how will they use their power? Will we see bigger bets on likely... View Details
  • Web

Faculty & Research - Business & Environment

Learning By: Michael W. Toffel and Nabig Chaudhry Artificial Intelligence (AI) and machine learning (ML) have emerged as powerful tools to address climate change. This note summarizes a wide range of the uses of AI/ML to drive climate... View Details
  • Web

HBS Health Care Initiative - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical... View Details
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of individual banks by managers, investors, and regulators. The basic analytical tool is the risk-adjusted balance sheet,... View Details
Keywords: Martha Lagace
  • 17 May 2011
  • First Look

First Look: May 17

they require earlier in the purchase process online. As they do so, their physical interactions with EMC salespeople are decreasing, while their digital interactions are increasing. Given the changing business environment, BJ Jenkins,... View Details
Keywords: Sean Silverthorne
  • Web

Entrepreneurship - Faculty & Research

experiments Tools 10x Founders use to create superpowers and leverage How to scale your startup without growing headcount Redefining ‘Product-Market Fit’ for the AI Age Keywords: AI ; Founder ; Startup ; AI and Machine Learning ;... View Details
  • 30 May 2024
  • Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

Patients and physicians increasingly turned to digital platforms, like patient portal messaging, when COVID-19 made contact risky, but a new study of how providers managed the messaging surge suggests an uncomfortable downside: What if... View Details
Keywords: by Ben Rand; Health
  • 2025
  • Working Paper

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; E-commerce; Sales; Digital Marketing; Internet and the Web; Customer Satisfaction
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  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

the Digital Data Design Institute at Harvard, teamed up with HBS doctoral candidate Ta-Wei Huang to discuss their advice for businesses and their recent research about this rapidly changing landscape. This interview has been edited for... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

social media as a tool to expose corporate misconduct, Heese and Pacelli used data from the 3G (third generation) mobile broadband network rollout to identify increased activity on Twitter, plus they studied reports of corporate... View Details
Keywords: by Kasandra Brabaw; Technology
  • 07 Mar 2023
  • HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

co-author of The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI. The case, and its reverberations as ChatGPT’s success escalates the AI race, offers lessons for those who are interested in AI... View Details
Keywords: by Scott Van Voorhis; Technology
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

Members provide input, expertise, and feedback to the leadership of External Relations and the School. After an introduction by current Board President Andreas Stavropoulos (MBA 1997), HBS leadership shared updates on the MBA program, the School’s ongoing View Details