Digital Services And Strategy - Publications - Faculty & Research - Harvard Business School

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June 2023
Case

Launching Egypt’s First Digital Banking Platform: QNB Bebasata

By: Mark Egan, Billy Chan and Ahmed Dahawy

The leadership team at QNB Alahli, Egypt's second biggest private bank, looked back on their efforts to create a brand-new, fully digital banking platform since 2019. A digital-only banking service was unprecedented in Egypt, a country where over 90% of financial... View Details

Keywords: Digital Transformation; Banks and Banking; Innovation and Invention; Competitive Strategy; Business Model; Product Launch; Finance; Banking Industry; Egypt

March 1999 (Revised January 2005)
Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon

In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry

January 2015
Case

Marie Trellu-Kane at Unis-Cité: Establishing Youth Service in France

By: Julie Battilana, Michel Anteby and Anne-Claire Pache

Marie Trellu-Kane is trying to decide how Unis-Cité should respond to French President Jacques Chirac's announcement in 2005 of a new national voluntary civil service program. Since 1994, Trellu-Kane and her co-founders had been creating and overseeing a civil service... View Details

Keywords: Expansion; Leadership; Non-profit Management; Government And Business; Growth and Development Strategy; Organizational Design; Business and Community Relations; Business and Government Relations; Social Enterprise; Paris

2001
Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

February 2003 (Revised May 2003)
Case

Mobile Energy Services Company

By: Benjamin C. Esty and Aldo Sesia

When Al "Chainsaw" Dunlap became CEO of the Scott Paper Co., the company owned a large, vertically integrated production facility in Mobile, Alabama. Dunlap sold part of the production facility, a cogeneration power plant (later known as Mobile Energy Services Co.), to... View Details

Keywords: Mergers and Acquisitions; Risk and Uncertainty; Contracts; Agreements and Arrangements; Investment; Projects; Vertical Integration; Energy Sources; Bonds; Ownership; Restructuring; Energy Industry; Alabama

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Web

Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

Adding a Social Dimension to Strategy Shared value opens up new needs, new markets, new value chain configurations, and new ways of thinking about the business. This creates new opportunities for strategic... View Details

November 2007
Article

A Model of Consumer Learning for Service Quality and Usage

By: Raghuram Iyengar, Asim Ansari and Sunil Gupta

In many services, e.g., the wireless service industry, consumers choose a service plan based on their expected consumption. In such situations, consumers experience two forms of uncertainty. First, consumers may be uncertain about the quality of their service provider... View Details

Keywords: Experience and Expertise; Customer Value and Value Chain; Learning; Price; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Service Delivery; Quality; Risk and Uncertainty; Service Industry

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spring 1991
Article

Breaking the Cycle of Failure in Services

By: Leonard A. Schlesinger and James Heskett

Most managers recognize that good service is a direct result of having effective, productive people in customer contact positions. However, most service companies perpetuate a cycle of failure by tolerating high turnover and expecting employee dissatisfaction. This... View Details

Keywords: Goals and Objectives; Service Delivery; Success; Failure; Management Skills; Service Industry

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Article

Media Companies Need to Become Marketing Companies

By: Andrew J. Heyward and Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

October 2011
Case

Strategy and Governance at Yahoo! Inc.

By: Krishna G. Palepu, Suraj Srinivasan, David Lane and Ian McKown Cornell

Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with Alibaba Group in China and Yahoo! Japan. The company is now valued at almost... View Details

Keywords: Competitive Strategy; Corporate Governance; Web Services Industry

September 2012 (Revised April 2013)
Case

Digital Microscopy at Carl Zeiss: Managing Disruption

Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details

Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany

January 2024 (Revised January 2025)
Case

Huawei: Resilience amid Autarky and Adversity

By: William C. Kirby and Daniel Fu

In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company... View Details

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

and capture value in this new context (Adner & Lieberman, 2021; Cennamo, 2021). Accordingly, existing strategy frameworks developed for traditional markets are not applicable to the new View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

Article

What is Facebook, Really?

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details

Program

Leading Professional Service Firms

Should Attend Leaders who define and execute strategy for firms and organizations that provide services and who... View Details

Keywords: Professional Services; Professional Services

Article

Why the Wall Street Journal Online Will (Eventually) Go Free

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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Article

Cloud Computing is No Pipe Dream

By: Jeffrey F. Rayport

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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