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June 2024
Supplement

Pal's Sudden Service (B)

By: Gary P. Pisano, Francesca Gino and Ruth Page

Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: Pal's Sudden Service has developed a unique operating model and organizational culture in the quick service... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Motivation and Incentives; Service Operations; Food and Beverage Industry; Service Industry

2025
Working Paper

Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups

By: Brian K. Baik and Albert Shin

We examine whether and how investors influence media coverage of their private portfolio companies. Using a stacked difference-in-differences design, we find that media coverage of startups increases significantly following venture capital (VC) investment. The effect... View Details

Keywords: Venture Capital; Entrepreneurship; Media; Reputation; Information

2024
Working Paper

Advancing Personalization: How to Experiment, Learn & Optimize

By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer

Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details

Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning

2024
Working Paper

Health, Human Capital Development and the Longevity of Japanese Elites Since 710

By: Tom Nicholas and Hiroshi Shimizu

We examine the lifespan of over 40,000 elites in Japan born between 710 and 1912, including samurai warriors, feudal lords, business, political, cultural, and religious leaders at the apex of the social hierarchy. Japanese elites experienced increases in lifespan about... View Details

Keywords: Life Expectancy; Status and Position; Health; History; Human Capital; Japan

May 2024
Supplement

Miami’s Climate Tech Potential (B): The 2024 Tech Hub Proposal

By: Rosabeth Moss Kanter and Jacob A. Small

Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level rise. Venture capitalists saw the... View Details

Keywords: Climate Change; Venture Capital; Investment; Entrepreneurship; Green Technology; Government Administration; City

May 2024
Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer

Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details

May 2024
Case

SofMedica Group: Managing Growth

By: Boris Groysberg and Sarah L. Abbott

SofMedica Group had expanded from its origins as a medical equipment distributor in Romania to a holding company with four business lines operating in six countries. This expansion had been driven by SofMedica’s mission: to make cutting edge medical technology... View Details

May 2024 (Revised February 2025)
Case

Lowe's: Improving the Total Home Strategy

By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani

In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details

Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina

May 2024
Teaching Note

Making Progress at Progress Software (A) and (B)

By: Katherine Baldiga Coffman, Hannah Riley Bowles, Emma Ronzetti and Alexis Lefort

Teaching Note for HBS Case Nos. 924-010 and 924-011. View Details

Keywords: Leading Change; Organizational Culture; Performance Evaluation; Prejudice and Bias; Employee Relationship Management; Personal Development and Career; Technology Industry

May 2024
Teaching Note

Vineyard Wind Starts Spinning (A): Overcoming Onshore Challenges to Offshore Wind

By: Rosabeth Moss Kanter and Jacob A. Small

Teaching Note for HBS Case No. 324-113. To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from... View Details

Keywords: Joint Ventures; Renewable Energy; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Environmental Sustainability; Energy Industry; Massachusetts; Martha's Vineyard; New Bedford

May 20, 2024
Article

Porter’s Five Forces and Competitive Advantage in Web3

By: Scott Duke Kominers and Liang Wu

Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3... View Details

Keywords: Five Forces Framework; Competitive Strategy; Business Strategy; Network Effects; Digital Transformation

May 2024
Case

LinkedIn Corporation, 2024

By: David B. Yoffie, George Gonzalez and Emily Grandjean

By 2024, the LinkedIn profile was well established as the professional identity of record on the Internet. Following a multi-year effort to expand the platform’s user base, as well as a period of rapid growth during the COVID-19 pandemic, LinkedIn’s membership had... View Details

Keywords: Platform; Business Strategy; Competitive Strategy; Goals and Objectives; Social Media; Network Effects; Growth and Development Strategy; Performance Evaluation; Technology Industry; Employment Industry; Sunnyvale

May 2024 (Revised February 2025)
Case

Choosing the Course of Passion: Brooke Boyarsky Pratt at knownwell

By: Jon M. Jachimowicz and Alexis Lefort

Brooke Boyarsky Pratt (HBS ’13) enjoyed considerable success in her early career, quickly climbing the ranks to associate partner at McKinsey, and later becoming an executive vice president at Berkadia, a Berkshire Hathaway portfolio company. Throughout these years,... View Details

Keywords: Passion; Career; Career Planning; Purpose; Personal Development and Career; Mission and Purpose; Identity; Business Startups; Health Care and Treatment; Health Disorders; Growth and Development Strategy; Market Entry and Exit; Health Industry; United States

May 2024
Case

Pernod Ricard: Uncorking Digital Transformation

By: Iavor Bojinov, Edward McFowland III, François Candelon, Nikolina Jonsson and Emer Moloney

This case study explores the opportunities and challenges of the digital transformation journey of French wine and spirits company Pernod Ricard. As part of the transformation, the company launched four key digital programs (KDPs) aimed at using data and artificial... View Details

Keywords: Business Organization; Business Divisions; Talent and Talent Management; Global Strategy; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Digital Strategy; Advertising; Sales; Organizational Culture; Product Development; Decision Making; Technology Adoption; Alignment; Expansion; Food and Beverage Industry; France; Europe

May 2024
Supplement

Net Protections (C)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno

In Case C, in spring 2021, four years after the launch of atone, the company is considering how to grow the service given slow merchant adoption. View Details

Keywords: Growth and Development Strategy; Product Launch; Adoption

May 2024
Supplement

Net Protections (D)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno

Finally, in Case D, in mid-2023, the company is considering further changes to its overall portfolio to continue driving profitable growth. View Details

Keywords: Growth and Development Strategy; Corporate Strategy

May 2024
Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details

Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States

May 2024
Case

Mission Veterinary Partners

By: Boris Groysberg, Zeeshan Ali and Annelena Lobb

After five successful years, Mission Veterinary Partners (MVP) had to decide on the best way to scale. MVP owned 300 animal hospitals and competed with other consolidators to buy more small veterinary practices. MVP had to distinguish itself as the buyer of choice but... View Details

Keywords: Mergers and Acquisitions; Retention; Growth and Development Strategy; Competitive Strategy

May 2024 (Revised January 2025)
Technical Note

Education Technology: A Technical Note

By: Boris Groysberg

This note considers educational technology as it intersects with HR technology. View Details

Keywords: Edtech; HR; AI; Data Science; Competency and Skills; Talent and Talent Management; Human Resources; Personal Development and Career; Education Industry; Technology Industry; United States

May 2024
Case

A New Aiera for Equity Research

By: Joseph Pacelli, Charles CY Wang and James Barnett

Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details

Keywords: Financial Reporting; Financial Statements; Business Startups; Entrepreneurship; AI and Machine Learning; Growth and Development Strategy; Accounting Industry; Financial Services Industry; Technology Industry; United States

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