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  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

implications for the efficient targeting of social programs more generally. A key issue in this debate is whether higher purchase prices lead to more intensive product use and, therefore, greater health benefits. We present results from an experiment in Lusaka, Zambia,... View Details
Keywords: Sean Silverthorne
  • Web

Marketing - Faculty & Research

community's annual 'Oscars'. The winners of this category are the Marketing cases that were used in the largest number of organizations across the globe in the preceding calendar year. Featured Case FARM Rio: Bringing a Brazilian Fashion View Details
  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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  • Web

Placement - Doctoral

experienced coaches. HBS coaches teach students writing, presentation, and slide design skills. Faculty advisors are there every step of the way to help students navigate the complex job market. HBS students can also access resources... View Details
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point... View Details
Keywords: by Manda Mahoney
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

faster in sequential auctions conducted with a standard second price auction mechanism than with a clamped second price auction mechanism. We conclude that while it is important for mechanism designers to think more about creating... View Details
Keywords: Martha Lagace
  • Web

Managing the Future of Work

skills jobs is evolving much faster than educators’ abilities to change curriculum. Podcast Designing Equitable Workplaces 02 JUL 2025 | MANAGING THE FUTURE OF WORK The Harvard Kennedy School's Iris Bohnet and Siri Chilazi on the logic... View Details
  • 14 Apr 2015
  • First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details
Keywords: Sean Silverthorne
  • 20 Apr 2010
  • First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
  • January 1991
  • Case

Volkswagen of America: Audi 5000 (A)

By: Stephen A. Greyser
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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  • September 2023 (Revised June 2024)
  • Case

Kaspi.kz: Building Trust through Innovation

By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
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  • 21 Apr 2015
  • First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 27 Nov 2023
  • Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

Republican neighborhood. How do these factors come together?” Pons asks. Other disciplines, such as business, can also mimic the study’s design to look at questions in their fields. “For instance,” Pons says, “we could use this method to... View Details
Keywords: by Ben Rand
  • Web

Harvard Business School Online Courses & Learning Platforms

$1,850 Certificate Creating Brand Value Professor Jill Avery Build strong, differentiated brands that resonate with consumers and give your company a competitive edge. 6 weeks, 3-8 hrs/week Pay by July 17... View Details
  • Program

Senior Executive Leadership Program—China

global context, drive new levels of innovation, and build accountable, high-performance organizations. Key Benefits Taught in both Chinese and English with simultaneous translation, this program is designed to strengthen the leadership... View Details
  • Web

Insights & Advice Blog

our MBA talent. [...] How Student-Proposed Internships Can Create Value 20 May 2025 | Summer Internships One student shares her experience designing her own summer role with fashion brand Anine Bing—and how... View Details
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL... View Details
Keywords: by Avery Forman; Sports
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

selling cast-off merchandise, some companies even design specific product lines for sale there. So what's going on? “We take for granted that outlet stores exist, but if you think about it, it's a little weird” "We take for granted... View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

at Harvard Business School. “It was better designed and nicer to use.” However, when Amazon released its Kindle e-reader three years later, it included an important feature: a connection to wifi that allowed readers to download books more... View Details
Keywords: by Michael Blanding