Demand and Consumers - Publications - Faculty & Research

01 Jun 2022
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June 2022 Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Winslow Homer: American Passage By William R. Cross (MBA 1986) Farrar, Straus and Giroux In 1860, at the age of 24, Winslow Homer (1836–1910) sold Harper’s Weekly two dozen wood engravings, carved into... View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2019
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Alumni and Faculty Books for December 2019

reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Li points to organizations that beat the odds View Details

01 Dec 2015
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Alumni and Faculty Books for December 2015

impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well understood. This book explores the economic impact of digitization, with... View Details

28 May 2019
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Alumni and Faculty Books for June 2019

product launch platform that helps innovative products reach a community of millions―guides you through every step of the consumer product creation process. Connected Strategy: Building Continuous Customer Relationships for Competitive... View Details

01 Jun 2016
News

Alumni and Faculty Books for June 2016

The techniques include creating a demand-space map to predict how big a share can be won with the proper mix of emotional and functional benefits; determining a strategic direction for where to place investment bets; delivering the core... View Details

15 Jun 2020
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Alumni and Faculty Books for June 2020

business is to make money and maximize shareholder value. She shows that we have failed to reimagine capitalism as not only an engine of prosperity, but also a system in harmony with environmental realities, striving for social justice... View Details

27 Aug 2018
News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

01 Jun 2015
News

Alumni and Faculty Books for June 2015

study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, View Details

01 Dec 2018
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Sustaining Business And Society For The Long Term

clean energy technology, and customer demand for products and services. Another case looks at Norsk Gjenvinning, Norway’s largest supplier of recycling View Details

01 Dec 2014
News

Alumni and Faculty Books for December 2014

those business aspects where agility is most crucial—where the business environment is changing fast—and which elements have the greatest impact on customers’ decisions. She then shows how to master three aspects of agility: market agility (gaining ideas from the most... View Details

01 Dec 2017
News

Alumni and Faculty Books for December 2017

group that first voiced skepticism, demanded accountability, and catalyzed dissent. Andrew Zimbalist is the leading researcher on the hidden costs of hosting megaevents like the Olympics View Details

01 Apr 2000
News

A Place in the Sun

The big challenge is to communicate emotion-based intangibles in a market where consumers are oriented toward material things and getting value for their money. We're a big-ticket item, so we have to convey... View Details

Keywords: Julia Hanna and Garry Emmons

01 Jun 2017
News

Alumni and Faculty Books for June 2017

business backstage. This book provides an overview of both the product on stage and the industry that makes it possible. While the industry’s product has unique supply and View Details

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

venture capital, leveraged buyouts, mezzanine investments, buildups, and distressed debt. VCPE is designed to be useful not only to individuals whose eventual careers will demand expertise in markets,... View Details

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

on for years. Life in a growing frontier town that starts with six people and no buildings either demands frontier justice or unfolds its apparent willingness to assist the murderer's effort to avoid his... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

01 Jun 2015
News

The Military and the MBA: Lance Batchelor (MBA 1993)

and services to consumers over 50 in the United Kingdom. The first three to six months, almost everybody who arrives at HBS is convinced that the admissions office must have made a mistake, that they’re... View Details

Keywords: National Security and International Affairs; National Security and International Affairs

01 Jun 1996
News

Four Professors to Retire

multifirm study of the grocery industry to trace consumer response and the evolution and use of information technology in organizational change. He also hopes to spend more... View Details

Keywords: Elaine Gottlieb and John Prestage

01 Jun 2015
News

The Military and the MBA: Richard Kondo (MBA 1999)

officer, blending military and private industry best practices. And I’m using my business skills to establish a Navy Strategic Planning service model—a kind of startup exploit—within the active-duty... View Details